Let’s face it, contemporary romance novels are ubiquitous. So how can you differentiate yours from the rest? This is a big part of the value prop for an author but you don’t always get an opportunity to deliver a full Power Point presentation complete with charts and Smart Art explaining why your novel commands attention. All the elements of value prop are essential in crafting your message but here’s the deal…you need an elevator speech to convince people on the spot that you’re book is worthy of their time and money.
I’m always challenged by the 30-second spiel. By nature, I’m very long-winded so trying to whittle down my delivery into one or two sentences throws me into a major tailspin. Luckily, I’ve learned to tailor my writing style with the help of a very patient editor. But summing up my fabulous manuscript into so few words? Impossible!
The problem is, if you can’t be proactive and distinguish yourself quickly, people will automatically assume you’ve written the next Fifty Shades. At least, that’s the assumption I’m faced with most often.
Here’s how the dialogue usually goes:
“Kristen, you wrote a book, how fantastic! What’s it about?”
“It’s a contemporary romance novel.”
(The knowing smile and head nod) ”Oh, so it’s another Fifty Shades?”
“Haha, no. Actually mine is much hotter. In fact, it’s so intense that steam will rise from the screen of your e-reader and peel the paint off your walls.”
Well, there’s a very convincing value prop! But I’ve found that it’s not exactly proper as a description for my eighty year-old aunt or my son’s preschool teacher. So I made some changes. I’m still working on variations but this is the latest:
“It’s an emotional tale about an unlikely romance that develops between two people and is ultimately threatened by the heroine’s risqué past.”
I typically leave out any sexual references unless specifically asked. Not everyone would appreciate that granular a description.
The key is to generate enough interest with your elevator pitch so that it drives the potential reader directly to the Kindle e-bookstore to buy your novel. Not an easy feat, but that’s why the value prop is so important. Once you’ve identified all the fabulous elements of your book, you can shrink them into a meaningful sound byte, kind of like creating a tiny URL.