What Would You Do To Win A $50 Amazon Gift Card???

Maybe you’d sign up for my super-awesome exclusive reader list???

If you’re reading this and have already signed up, FANTASTIC! Thank you!!! But for all of you who are still not convinced, give me a chance to make you a fan!!! I think I’m a lot of fun! And you may find we have a lot in common!!

You’d get a monthly email with great giveaways, the inside scoop on book updates, new releases, my favorite beauty and fashion finds, contests, and cool posts from my entrepreneur blog, The Idea Mama.

So, for a chance to win a $50 Amazon gift card, all you need to do is sign up by clicking this link!

The giveaway will be open until August 5 at midnight EST. Don’t miss out!

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Take Control Of Your Future And Reap The Rewards

Self-published authors have a pretty steep learning curve if they want to joint the ranks of the bestsellers. And I’m not talking about the Amazon bestsellers, I’m talking about the New York Times and USA Today bestsellers. Not an easy feat. It also doesn’t happen for everyone. Authors can bust their tails for years and years, writing book after book and never make it.

So is it possible to make their dreams become a reality?

Absolutely – through education and execution.

I watched a video tonight, hosted by Nick Stephenson, bestselling fiction author and entrepreneur. His book, Supercharge Your Kindle Sales, is flipping fantastic!! He provides invaluable insight about self-publishing and how to launch a successful author career on his website, Your First 10K Readers. But what I want to point out to you here is a really great point made in the video… one that’s not only applicable to self-pubbed authors but also to aspiring entrepreneurs.

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Here’s the gist. Authors have a choice. They can endlessly spin their wheels, trying to figure out how the publishing industry works while using trial and error to test new ways of gaining traction and visibility for their work.

OR…

They can make an investment in their careers and pay for that knowledge. Learning from someone else’s missteps can save a tremendous amount of time and money. It can also preserve their sanity. =)

Then, they can apply their newfound knowledge and execute their success strategy.

Business training group organization concept. Team of students learning from mentor sharing common vision for education success as gears and cogs shaped as human head on gray background.

Business training group organization concept. Team of students learning from mentor sharing common vision for education success as gears and cogs shaped as human head on gray background.

This advice definitely hits home for me as an author as well as an entrepreneur. What Nick is saying makes so much sense. If you’re looking to build a business – whether it be in publishing or another industry – spend time up front to figure out how to avoid common pitfalls. The intelligence you can gather is worth the investment and it will help guide your decision-making processes. Save the time for doing what you love and apply the tried-and-true methods of building your success. Leverage lessons learned and reap the rewards earlier.

Why put off until tomorrow what you could definitely achieve TODAY?

Cover Reveal & Amazon Gift Card Giveaway!!!

Okay… I’ve been waiting for this for soooooo long and I just had to do a giveaway to celebrate the great news!!!

Click Here To Enter The Rafflecopter Giveaway!!!

Drum roll, please…

I give you… the cover for “Nothing Ventured!” Book Two of The Venture Series will be available in early Fall! For more news and fun giveaways leading up to the launch, join my Facebook fan club, The Stiletto Click, and LIKE my Facebook page!!!

Check out the synopsis below… =)

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Synopsis

Mia Bradshaw realized long ago that falling in love is a harbinger of pain. As a single mom working for one of the most prestigious venture capital firms in the country, she doesn’t have time for serious emotional entanglements. Her sort-of–friend boy is dependable, respectful and…okay, fine, maybe a little lukewarm but whatever! Who ever said there was anything wrong with being…vanilla? It’s safe, low-risk and not fraught with conflict and heart wrenching disappointment.

Chris Camden is one of the most eligible bachelors in northern California. A successful entrepreneur with a hot car and a panty-dropping grin doesn’t need to do much to keep his bed warm at night. His smoldering hazel-eyed gaze makes women melt at his feet. No strings, no conditions, no questions – just the way he likes it. Why should he settle for just one when there are so many sizzling alternatives begging for a spin?

A coveted opportunity to partner with Chris’s company stirs up emotions that threaten everything Mia’s been so careful to protect and control. The guy with more lines than a crowded supermarket before a snowstorm can singe her insides with the slightest accidental touch, proof that she needs to steer clear.

But reality hurls a very unexpected curve ball that can change Mia’s life in a heartbeat. And sometimes…the perception of safety is relative.

Buy “UNLIKELY VENTURE” – Book One of The Venture Series:

Amazon  Kobo  Smashwords  Apple  Barnes & Noble

 

I Need Some Advice…And A Line Of Credit

Let’s face it. New business owners have a heck of a lot to learn when they’re first starting out and they often learn very costly lessons. Wouldn’t it be great to have a trusted funding resource with expertise in your industry, which could guide decision-making with sound advice and help you better manage your financial resources?

Back in my handbag design days, I spent a lot of time and money trying to boil the ocean. That’s a big-time business cliché, I know, but it really was applicable. I didn’t know what handbag styles would be a hit so I created a lot of different prototypes just in case, in an attempt to please as many potential customers as possible. Damn, that was a pricey error in judgement. I cast too wide a net and didn’t narrow in on my target demographic. Then, I spent an insane amount of money on PR to reach all those potential customers. Another waste. Bad mistakes turned into colossally huge ones because I became desperate….to make money, to get press, to find customers.

Presenting a new idea - crowdfunding or community funding concept

Presenting a new idea – crowdfunding or community funding concept

It would have been great NOT to max out a bunch of credit cards and work with a funding source that could have provided advice along with a line of credit. I could have owed much less and worked with financial experts in the fashion industry who could have provided valuable insight around the right areas of focus for my fledgling business.

A roadmap for expansion is critical but it’s hard to know, early on, what components should be included. Once you decide your focus, it’s much easier to correctly allocate funds. I think starting out, small business owners need that guidance from people who’ve made mistakes in expanding their own businesses or have seen mistakes others have made and can provide valuable insight about common pitfalls to avoid.

Figure out your target audience, determine where they “play”, then figure out how to reach them where they are most affected by your message. Learn from people who’ve been successful in the past and take advantage of their failures. There are always pearls of wisdom to be gained. Establish relationships and nurture them, as they are absolutely critical in growing a business. Determine the “what” and “why”, then ask questions and do research to establish the “how.”

Once your roadmap is set, find a lending partner who you can vet your plans with and who can guide your financial decisions. Leverage every source of knowledge available to you and choose the trusted lender that can provide advisement in addition to cash.

FOCUS!!!! And Then Drink To Your Success

I came across a quote from Lori Greiner the other day and it is flipping brilliant. For those of you who don’t know who she is, if you’re an entrepreneur, Google her. Like, right NOW. She’s the reigning “Queen of QVC” and one of the stars of NBC’s “Shark Tank” – the one they refer to as “the shark with the heart.” LOL. But it’s true. She’s smart, insightful and knows a good deal when she sees it but she always exercises sensitivity to the plight of the aspiring entrepreneurs that parade their wares around the tank. Okay, so clearly I have a girl-crush…

“Dear optimist, pessimist, and realist–while you guys were busy arguing about the glass of wine, I drank it! Sincerely, the opportunist!”

See? She loves wine, too. How can I not be smitten?? =)

But this quote holds true for me in so many respects (other than the booze…LOL!). More often than not, I have at least fifty things going on at once. The past month has been particularly busy – between building up Author Navigation, blogging, editing two of my books and writing a brand-new one, my creative juices were leaking all over the place. My focus was…hell, there WAS no focus, just endless lists of to do’s and never getting dones.

Do you know what that means?

Potentially missed opportunities. I would have been snoozing on that glass of wine because my mind was full of scattered thoughts with no definitive paths to meet any discernible goal. A jumble of ideas is absolutely useless if you can’t flesh them out and apply the ideal amount of focus. Multi-tasking is all well and good but we’re best when we keep our eye on the prize. Remember that. =)

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Indie Author Swag Extravaganza Giveaway!!!

Author Navigation is sponsoring an indie author swag extravaganza this week! In honor of the July 4th holiday and the launch of new entrepreneurial ventures (I ALWAYS CELEBRATE THIS!), Ryan Ringbloom and I have collected a fabulous assortment of swag, autographs and signed BOOKS from our fellow indie authors and we’re hosting a giveaway to find one lucky winner for this awesome prize pack!!!

Click here to enter the Indie Author Extravaganza Giveaway!

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Tons of autographed beach reads await!!! We also have an assortment of lip glosses, magnets, keychains, bracelets, bookmarks and pens AND a shot glass. =)

“Books, Blogs & Reality” by Ryan Ringbloom

“Unlikely Venture” by Kristen Luciani

“Beneath The Layers” by Mia Rivers

“Whole Life Makeover” by Shealy James

“Affliction” by Kelly Mooney

“The Hidden Witch by Eri Nelson

“By My Side” by Theresa Troutman

“Hit or Mistletoe” by HJ Harley

Winners will be announced on July 8. Don’t miss your chance. =)

 

Palm South University – Season One!!!!

I’m so excited to spread the news of this upcoming launch! “Black Number Four” was my first Kandi Steiner novel and it was flipping awesome!!! Naturally, I jumped at the chance to get my hands on the details of her big announcement and next highly anticipated cover!! And now I’m sharing it with all of you!! =)

FYI – Kandi does all her own covers and they are SO fabulous.

Title: Palm South University (Season 1)
Author: Kandi Steiner
Release Date: Aug 25, 2015
Find on Goodreads

Drama. Lies. Sex.

Welcome to Palm South University.

The weather isn’t the only thing heating up in South Florida. At a school where fraternities and sororities don’t exactly play by the rules, relationships are bound to be tested. Parties and sex are definitely key ingredients in the Palm South recipe, but what happens when family issues, secret lives, and unrequited love get tossed in the mix?

Follow Cassie, Bear, Jess, Skyler, Erin, Ashlei, and Adam as they tackle college at a small, private beach town university. Written in television drama form, each episode of this serial will pull you deeper and deeper into the world of PSU.

Where the sun is hot and the clothes are scarce, anything can happen.

Kandi knows that some of you, especially those who have read Black Number Four, probably have a ton of questions about PSU. That’s why she’s chatting *LIVE* with fans tonight (6/16) on Periscope and Twitter! Tune in at 8PM EST.

Sighing, I take my place in the same barstool as before and Jarrett slides a fifth drink my way.

I hold up my hands. “I should probably say no this time. It’s almost closing time and I need to drive.”

“Not necessarily,” he offers. I eye him curiously and the corner of his mouth pulls up mischievously. He finishes wiping down a glass and hangs it above his head before leaning across the bar, his minty breath tickling my drunken senses. “You’ve been trying all night to get with that douchebag when I could have told you from the beginning that he wasn’t available. And now, you’re left with an ache between your legs that you don’t want to take care of on your own. So yes, you could drive home, get up and go to work tomorrow and just try again another night. Or,” he pauses, licking his bottom lip and dragging his teeth across the top as his eyes fall to my mouth. “You could give me your keys, jump in my truck, and let me take you back to my place so I can cure you of your current situation.”

Oh hell to the fucking yes.

Kandi Steiner is a Creative Writing and Advertising/Public Relations graduate from the University of Central Florida living in Tampa with her husband. Kandi works full time as a social media specialist, but also works part time as a Zumba fitness instructor and blackjack dealer.

Kandi started writing back in the 4th grade after reading the first Harry Potter installment. In 6th grade, she wrote and edited her own newspaper and distributed to her classmates. Eventually, the principal caught on and the newspaper was quickly halted, though Kandi tried fighting for her “freedom of press.” She took particular interest in writing romance after college, as she has always been a die hard hopeless romantic (like most girls brought up on Disney movies).

When Kandi isn’t working or writing, you can find her reading books of all kinds, talking with her extremely vocal cat, and spending time with her friends and family. She enjoys beach days, movie marathons, live music, craft beer and sweet wine – not necessarily in that order.

Facebook | Twitter | Website | Goodreads

 

Passion Alone Can’t Pay The Bills

You can’t crush true entrepreneurial spirit. If you have it, it’s only a matter of time before you find your niche. Each “failed” attempt has to be viewed as a lesson learned. The real failure comes about when you don’t take anything away from the experience, when you don’t apply any of your newfound knowledge to your next endeavor. I knew I was meant to be an entrepreneur. It just took me some time to figure out where my roadmap was headed.

My first attempt as an entrepreneur was in the field of technology consulting. I had the skill set, I had the clients. The one thing I lacked was the passion. Couldn’t even fake it. Money was there but it just wasn’t fulfilling. So I decided to go with a new business, one that I loved.

Handbags. High fashion. It was my obsession. I thought because I had such an intense love of high-fashion handbags that I’d naturally be able to design, market and sell my own collections. However, there were significant barriers to entry I wasn’t aware of because I didn’t take the time to properly research the market and the accessory industry. As a result, quite a bit of debt accumulated over the very short life of my beloved business. Passion, though important, just doesn’t pay the bills.

Promotion concept. Painted staircase with draw in the wall. Business draw.

Promotion concept. Painted staircase with draw in the wall. Business draw.

After that “failed” attempt, I really thought long and hard about my future direction. I let my imagination run wild and decided to write a novel. Being an independently published author is a business just like any other. You develop and perfect a product, market and distribute it to the masses. Again, I was wearing many hats. The difference this time was that I’d done research on the industry and I maintained that critical element of passion.

Along the way (because the entrepreneurial spirit cannot be quelled) I partnered with one of my author friends to build and launch an online directory for authors called Author Navigation – a one-stop shop for all services needed to help polish and perfect a manuscript for the masses. It’s still early days and we’re still trying to gain momentum but we’re slowly making a name for ourselves.

Always strategizing, always planning, always envisioning…ALWAYS.

Do You Need A Great Beach Read????

Summertime is almost here and if you’re in the mood for humorous banter, teenage angst and the trials and tribulations of being young and in love, I’ve just found your first beach read of the season!!!

I am writing this review, not because Ryan Ringbloom is my business partner and co-founder of Author Navigation, not because she may have some incriminating photos of me dancing on a speaker (haha! just kidding! maybe…), but because she’s created a fictional world that I couldn’t escape…and didn’t really want to escape, for that matter.

Regrettably, I bypassed The Fast Series thinking it was going to be way too young for me and jumped right into The Flaw Series (FAB-YOU-LOUS!!!). Then came Books, Blogs and Reality and Fake Boobs and I never looked back, until I realized maybe I’m a bigger fan of YA than I think…

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Fast is her very first foray into young adult romance. I downloaded it two days ago and DEVOURED it. Every spare second was spent with my nose in my Kindle. I couldn’t get enough of Ashley, Patrick, Robin and Kent. I also have to say, just as an aside, I love Ryan’s storytelling style. She begins the first section through the eyes of her heroines and then moves into a second part that is driven by the heroes. It is a unique way of capturing the perspectives of each character and she’s definitely established the delivery as her signature style.

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The book greatly exceeded my expectations. Ryan breathed life into her characters, giving them depth and dimension. I knew them, felt their pain as well as their passion.

What else can I say? I just LOVED it. I hope you take the same chance. You won’t be disappointed.

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What Kind Of Mindset Should An Entrepreneur Have??

I love Quora. It’s a really cool knowledge-sharing site. You register and build up your profile with topics of interest. Then you can apply your own experience and answer users’ questions about said topics. As you build up your credibility on the site, people then come to you to answer their questions.

I’ve gotten some cool questions but just answered this one today and thought I’d share. =)

What Kind Of A Mindset Should An Entrepreneur Have?

Passion Is A MUST! – Starting a business and trying to gain traction can be extremely disheartening at times so the more you believe in your offering and your ability to sell, the more effective your pitch (and outlook) will become.

Listen To The Naysayers! – Don’t delude yourself into thinking your offering is the end-all, be-all.  You need a thick skin if you’re going to succeed as an entrepreneur. People will slam your ideas. Get used to it. Graciously accept criticisms and feedback then figure out how to respond to objections. Figure out what your key differentiating points are and highlight those to everyone and anyone.

Never Be Complacent! – You’ll have to work harder than you’ve ever worked before to create momentum and then work even harder to KEEP it. I heard a really cool quote this weekend that totally applies. I was at a writing conference and a number of bestselling authors were presenting on sales strategies. They all said market yourself like you’re nobody EVEN IF you’re somebody. This applies to ALL business endeavors.

Be Restless! – Let your creativity flow! Don’t be complacent and accept the status-quo. Dig deep and figure out to disrupt. It’s okay to incorporate new ideas into your offering. Make it as compelling as possible and if at first you don’t succeed….well, you know the rest. :-)

You Will Never Know Your Limits Unless You Push Yourself To Them

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