Taking It To The Street…Maybe With Some Wine And Cheese

In a world where virtual is no longer the alternate reality, there is still a lot to be said for direct human contact as a driver of prospects and sales.

Let’s face it, we’re all way too dependent on our mobile devices and completely absorbed in email, texting, Facebook, Twitter, Pinterest, Instagram, YouTube…and on and on. But all the action is online, right??

Ummm, research shows that’s not exactly the case anymore.

Successful selling is rooted in relationships…personal relationships established via in-person meetings and informal, lighthearted conversations. So we need to turn our focus to OFFLINE advertising to differentiate us from the competition. Making yourself accessible to potential customers, giving them a chance to find out who you are and what you’re all about – it goes a very long way and may make them more inclined to patronize your business.

Hitting the pavement may be just the ticket to launch your company to the next level. If you were wandering around a bookstore, wouldn’t you think it was cool to run into an author in your favorite genre hosting a meet and greet? Maybe get a chance to pick their brain about their characters, what drives them to write, where they draw inspiration from? Maybe you might buy one of his/her books because you were just so impressed with their warmth and engaging personality. Maybe you read the book, love it and recommend it to a friend. Maybe that friend is Ellen DeGeneres and the author gets picked up for a segment based on your referral and hits the New York Times bestseller list the next week. Just saying, it could happen. And so the story goes…no pun intended. =)

Don’t discount the importance of face-to-face interaction. A handshake and a smile feel so much better than a private Facebook message, don’t they?? Hosting a cocktail party is a great way to get to know prospective clients!

Red and white wine pouring on wood background

Just make sure you don’t kick back too much.  Remember, you’re working not partying on spring break. =)

Couple having fun in disco night club with body tequila party

I’ll Be Wearing Valentino When I Collect My Oscar

Gillian Flynn is living my dream. Not only is she an A-list New York Times best-selling author, but she’s also headed for the Oscars with the film adaptation of “Gone Girl.”  Red carpet, designer gown, borrowed Harry Winston jewels…yes, she is a freaking rock star in my opinion.

My books take me about three-four months to complete. I don’t outline or plan…I just write. I let the characters take me along for the ride. Sometimes I’m surprised at their decisions, sometimes elated at their realizations, sometimes saddened about events for which they lack control, but I’m always excited to find out what happens next.

During the writing process, I get to know my characters.  For example, I wrote a nine-page character sketch on the hero in my latest novel (which is about four scenes away from being in completed draft mode – YAY!). I needed to get inside his head so I could convince my readers who and what he is and why.  I crafted a picture in my mind. I hear his voice in my head as I read his exchanges with other characters. I know his expressions and his mannerisms. He is as real as I am.

So naturally, I can see him on the silver screen.  I’d love the chance to make him as real to the world as he is to me, to create the alternate reality I’ve lived for the past several months.  Gillian Flynn had her chance…and it’s paid off royally….to the point of $77.9 million (as of press time for the 10/24 issue of Entertainment Weekly).

Ahhh…like I said…THE DREAM.

But first things first…gotta hit the lists before I can collect my own Oscar…in Valentino.  =)

Look Out Hollywood! This Book’s Got Silver Screen Potential!


Someone recently asked me if i could see Unlikely Venture made into a movie at some point.  I suppose that would naturally come after it lands on the NYT bestseller list, right?

I’m sure it comes as no shock to anyone (especially fellow writers) that I most certainly think it has silver screen potential.  Heck, I’ve already picked out some of the actors and actresses (which you can see on my Facebook page).  =)

The story is so real to me…I’ve done research on all the settings in the book, I’ve conjured up images of the characters down to their most minute physical details.  Certain songs apply to scenes throughout the book and when I hear them on my iPod, I can see the characters interacting in my head.  I know their facial expressions and their mannerisms.  They are as real as I am.  When I’m out, if I see someone who resembles one of the images in my mind, I do a double-take and I wonder if they are any bit like my beloved characters.  

I sound obsessed, don’t I?

Maybe I am.  Okay, I definitely am.

But I believe it’s actually a good thing.  It makes for a richer story.  Like I’ve said, if I wrote books without really knowing my subject matter, they would fall flat.  They would be shallow and single-dimensional – a collossal waste of my time and effort.

So even though I am impatient and ready to jump into my next plot, I’ve got to handle the preliminaries.  The longer I take to get to know the elements of my story, the better it will be for all of you!  


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