How Do You Keep The Music Playing? How Do You Make It Last??

So you’re sitting in front of your laptop a couple of months post-launch scratching your head, thinking “What the heck should I do NOW?”

Very good question. It’s one that I’m pretty sure most small business owners have.

Launch week ROCKED!!! We sold a TON!!! But now? Two months later? CRICKETS.

You’re still a ways off from releasing 2.0 so what are you supposed to do in the interim? Twiddle your thumbs while you obsessively refresh your sales numbers? How long can you publicize your initial offering while you prep for the new one?

It’s not easy, especially if you don’t have a ton of discretionary capital to toss at promotional services. When our Krina handbags debuted in InStyle magazine and OK! Weekly, sales skyrocketed. But the problem was maintaining that momentum when those issues were off the newsstands. Sure, we tried to capitalize on the wins but it only got us so far. Everyone wanted to see what was coming next…and we were still trying to figure out how to find the funds to produce what would come next.

instyle

Building momentum takes time. So instead of panicking that sales are dropping off, consider different ways of reaching customers. Your primary goal is to keep your brand name top of mind. So get it out there to the masses and establish yourself as a source of knowledge in your industry. All of your efforts will indirectly help raise awareness of your brand. It may take time for your sales numbers to rebound but if you reach people on another level, they just may be interested enough to find out about your offerings. Don’t shove the buy links down their throats…try some new ways to build your customer base.

Consider these ideas:

  • Create a website and BLOG - Figure out what your audience wants to read and create a content niche for yourself.
  • Submit guest posts on websites where your target market congregates – This will help associate your name to a particular type of content. Say you run a handbag design company and you love fashion. Find blogs that cater to fellow fashionistas and inquire about submitting articles about topics in fashion and style. When you include your social media contact information in the post, readers will be able to see that you are also a designer/entrepreneur and maybe they’ll be interested enough to buy one of your handbags!
  • Post in forums that focus on your product and market – This is a networking opportunity, a chance for you to find fellow fashionistas who love handbags! Tell them about your faves and begin nurturing relationships (and hopefully, future fans)
  • Identify channels for cross promotion – Research owners of complimentary businesses and ask about cross-promotional opportunities. Offer to promote their brands if they do the same for you. Share the love and see how it positively impacts your business.

In the early stages of a business, the most important thing is to raise awareness of your brand. The more people that know about your products/services, the more of a chance you have to convert them to customers.

The $50 Giveaway!

Happy Monday, everyone!

It’s giveaway time!!!! How would you like a chance to win a $50 Amazon gift card????

Soooo easy to enter…just like my Facebook fan page, follow me on Twitter and/or tweet a message about “Unlikely Venture!” It’s already pre-populated so you don’t even have to make one up!!!!  =)

Click Here To Enter The Rafflecopter Giveaway!

5

To Boost Or Not To Boost

I’m not a Facebook guru, by any stretch.

My fan page confuses the heck out of me, specifically why some posts get minimal reach whereas others get tremendous engagement…we’re talking mind-blowing numbers. From little old me. =)

I still have yet to figure out how these posts are evaluated by the elusive Facebook algorithms but here is what I suspect…they pick up on certain words and if there is anything remotely related to a contest or giveaway or solicitation of business, they hide those posts (or at least bury them in the News Feed).  This may not be a revelation to everyone but I’ve tested this on my own page and believe it to be true.

Here’s a simple example…yesterday’s post asking for erotic novel character names received engagement of over 500 folks to date, whereas a post that announced a giveaway with a $25 Amazon gift card mention got a pathetic reach of 13!!!!!!!

Facebook clearly holds the cards here.  =)

So, I decided to take the leap and BOOST.  I’m testing this over a non-consecutive two-day period.  I only went with friends and friends of friends and I paid $10 for the initial boost. I’ve heard negatives and positives associated with boosting but I figured, for $10, it wasn’t a really huge financial risk. Lord knows, I’ve spent much more on much less. =)

So we boost…today and again on Monday.  And let’s see what kind of activity my $20 can buy!!!

I’m So Thankful For….

All of YOU!!!!! <3 <3 <3

So in honor of Thanksgiving, I thought it would be fun to do a GIVEAWAY!!!!!

And who wouldn’t want to win a $25 Amazon gift card, especially this week when the cyber deals are a plenty? Plus, you can also win an e-copy of my newly launched contemporary romance, UNLIKELY VENTURE!!!

So many ways to win!!!  You can add UNLIKELY VENTURE to Goodreads, follow me on Twitter, “like” my Facebook author page or subscribe to my mailing list!

Click here to enter the Gobble Gobble Giveaway!!!

 HAPPY THANKSGIVING!!!!!

toon-thanksgiving-turkey

 

 

Stop Hounding Me With Buy Links!!!!

People want to buy but they don’t WANT TO BE SOLD!

I love that quote. It’s so true. How many times do you go into a store, greeted by eager-beaver salespeople asking if they can help you find something to buy?

I could never be in sales…

But alas, I AM.

I’m an indie author. Not only do I write, but I also market and SELL.

Like with most businesses, the market is pretty much saturated with books. You name it, there’s a genre out there. And about a trillion books within each, with more and more being self-published on a DAILY.

Courtesy of 365til30.com

Courtesy of 365til30.com

As an entrepreneurial author, you may find success in publishing a book that embodies a brand-new concept, something new, different and alluring because it is outside the norm.

But that’s risky because people like what they like and most are creatures of habit. So unless you come up with something cutting edge that an influencer finds appealing, you may be SOL with that plan.

But fear not…there are other ways to gain an audience.

The world of indie publishing is very different now than it was a year ago. Isn’t that insane? I Google articles and if they are pre-2013, I rarely bother reading them because they are THAT outdated.

Social media takes the front seat with indie publishing. You need a presence and you need a ridiculously large network to get your name out there. But that’s not even enough…

The challenge is building a network where you form meaningful relationships, not just hey, post my link and I’ll post yours kind of stuff. That doesn’t do anything. It’s all white noise. And like I said, people get annoyed at the constant buy links. They aren’t helping authors move units.

The ideal is to build relationships online that translate to relationships OFFLINE. Grassroots efforts ultimately result in more widespread awareness, although they take time to gain traction. I’ve given plenty of books away…why? Because if you read “Unlikely Venture” and tell ten friends that you loved it, maybe they will buy and love it…and leave a review on Amazon. =)

And when “Nothing Ventured” comes out, they’ll be anxious to get their hands on that story and tell even more people if they enjoy it. By the time “Venture Forward” is released, I will have established a fan base (hopefully) for the rest of my author career.

170469185-300x199

Here’s the key takeaway – Always keep focus on PEOPLE. Create for them, market for them, make them happy and excited because they are the ones who can make or break any of your entrepreneurial endeavors.

Trailer Alert and Giveaway!!!

YAY!!!!  So excited to share the trailer for “Unlikely Venture!!!”

Aren’t they a perfect James and Jessica??  Matt Lanter…mmm…so delicious. =)

And don’t forget to check out the giveaway. You can enter to win a signed copy of “Unlikely Venture” and $20 Amazon gift card!

Click here to enter the Rafflecopter giveaway!

Think I Found My Solemate

I love wearing ridiculously high heels.  You know, the kind that make you cringe in anguish with each step taken after a short while of wear.  Regrettably, as I age, my threshold because shorter and shorter.

The pain is never a deterrent for me.  Nope, I suffer willingly. I ignore the toe-crushing sensations and the scorching agony that begins in the balls of my feet and shoots up my calves. I suck it up. At barely 5’3, I NEED the shoes. They give me a commanding presence.  LOL.

They’re also super sexy.  =)

s-2174341-christian-louboutin-high-heeled-shoes-for-women

Mmm…so delish, right???

Anyway, the holiday season inspired this brilliant idea. There are a lot of OCD homeowners out there (like yours truly) who don’t let shoes touch their carpets. So I get all dressed up for a holiday party, killer outfit complimented by equally outrageous stems, only to find a foyer full of discarded shoes…none as fabulous as my own.

Are you thinking of that episode of Sex and the City? Where someone walks off with Carrie’s treasured Louboutins???

Well, worry not!

My product is called Solemate, a thin textured plastic film that adheres to the bottom of your shoe. The texture makes it non-slip and the carpets in your host’s home are protected from the elements that grace the sole of your shoes.  You can be large and in charge throughout the party and when you’re ready to leave, simply peel off your Solemates.

Oh, and they will come in packs of three so you have plenty of backups to fill your busy holiday schedule. =)

 

How To Make A Big Splash…Relatively Speaking

Launch week was AMAZING!!!!  Okay, I’m not hitting the USA or NYT bestseller lists, but “Unlikely Venture” held onto 2 Amazon bestseller lists – to this moment!  And the rankings are awesome!  I worked really hard to make a big splash launch week and I’m very happy with the results…though I will tirelessly work towards the former. =)

As someone who’s run a small business, I know that editorial review and endorsement far outweighs any paid promotion you can do.  Unpaid, honest reviews by book bloggers are priceless.  And being lucky enough to have one of my fave authors, who also happens to be a literary rock star, mention my launch on her Facebook page? Freaking AMAZING!!!!

I’m not saying there is no value in paid promotions, especially since I invested in many, but the results confirm independent validation and acknowledgment have much more of an impact.

I also had a small team to help me raise awareness of my launch as part of a grassroots effort, since I am a debut author with a very limited budget. But

I’ve come to realize it’s not the size of the team but their dedication to the effort and their unwillingness to take no for an answer.  Hoofing it in and around Grand Central Station in New York City, making personal contact with potential readers, raising awareness and interest…all indications point to SUCCESS in the rankings.  And the ladies LOVED these guys!!!!

IMG_8318

The launch week goal was to get my name out there, to attract new readers and to get them excited for the stories I absolutely HAVE to tell, because there are many more to come.

As of press time, I’m currently sitting at #6 and #37 on two Amazon bestseller lists.

Cheers to that!

l

 

IT’S LAUNCH DAY!!!!!!!!!

It is finally LAUNCH DAY!!!!  You can find “Unlikely Venture” pretty much everywhere online at a special launch price of $0.99 – Amazon, Barnes & Noble, Smashwords, Apple iBooks, Kobo…take your pick. =)

I am SO thankful for the enthusiasm and support of my family and friends…it’s been a long road but we’re finally here! Today marks the beginning of my exciting new journey!!!

Unlikely Venture_FINAL_high

Anyone who knows me well also knows I am a huge Foo Fighters fan.  Coincidentally, so are James and Jessica. Go figure.  =)

Here’s an awesome video I found on YouTube of Dave Grohl, frontman for the Foo Fighters, talking about the hit song “Everlong.” I absolutely LOVE this tune and it totally inspired the story of James and Jessica.

I learned later that the song wasn’t ever supposed to be on a record but it holds a lot of meaning for the band and ended up putting the Foo Fighters on the map…for everlong.  Guess it was just meant to be.

“Everlong” by the Foo Fighters

299a7f182ede976ac0771d6fa9dcdcf7

Steamy Shower Scenes & Swag

How many mailing lists do you subscribe to? Of all the emails that clutter your inbox, how many do you actually read or even OPEN, for that matter?

I’m sure the number is looooooooow. (It certainly is for me.)

So why bother sending them? They’ll probably get deleted on sight anyway, right?

Probably.

But if there is even a SLIGHT possibility a subscriber might actually take a minute to peruse the content, you better yank them in immediately otherwise any hope of getting them to take action is LOST. And if your emails are BORING and STALE, you might not get another chance to dazzle.

I sent out my very first newsletter about a month ago. I think it looked impressive. I tried to make it interesting, with pictures and graphics and cool content.  Nobody unsubscribed, so I guess that’s a good thing.

But this next edition needs to be BIG.  I want people to READ it and SPREAD the word.

Big news?  “UNLIKELY VENTURE” launches on Monday and I need my subscribers to tell their friends!!!

So here are some things I’m going to do to incent my audience:

  • Attract – An eye-catching headline will hopefully get subscribers to open the email. I’m thinking something relating to steamy shower scenes…that ought to raise some eyebrows, yes?
  • Engage – One thing I’m going to do is invite them to send me a funny picture of them holding my book (paperback or Kindle version – I won’t discriminate!). Then, I’ll post to my website and Facebook page. Everyone loves a little bit of fame.
  • Entice – I’m going to provide a link to the first two chapters of my book.  You don’t want to give away the farm, but providing a little taste of what they can expect is always a good thing! Plus, there will also be mentioned of GIVEAWAYS!!!!! And everyone loves swag!!!!

 

Follow

Get every new post delivered to your Inbox.

Join 118 other followers

%d bloggers like this: