How About A Giveaway To Celebrate Summer??

 

Woman at beautiful beach holding sunglasses

Ahhh…wish this was me right now but in a couple of days it will be!

How about a giveaway to celebrate the long-awaited arrival of SUMMER???  For the chance to win a $50 Amazon gift card, click here to enter! There are tons of chances to win and with all that cash from Amazon, you can fill your Kindle with lots of fabulous summer reads…people seem to like this new book UNLIKELY VENTURE. Just something I’ve heard… =)

The giveaway ends on May 30 and the winner will be notified by email.

Giveaway Time! $50 Amazon Gift Card & Swag!!!

It’s giveaway time!!!! How would you like a chance to win a $50 Amazon gift card and your choice of one of my fab SWAG items????

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Soooo easy to enter…just like my Facebook fan page, follow the Twitter accounts listed, and/or tweet a message about Unlikely Venture!

It’s already pre-populated so you don’t even have to make one up!!!!  =)

Click Here To Enter The Rafflecopter Giveaway!

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Obsessing About Mr. Wonderful

I’m giggling because I’m mildly obsessed with Mr. Wonderful these days. Anyone who’s read my blog recently can attest to that.

Could it be because he kinda reminds me of Paul Emerson, ruthless and calculating CEO of Blue Coat Capital?

Check out my novel Unlikely Venture if you’re curious!!!

I found this video on YouTube…first of a four-part series…The Best of Kevin O’Leary. It’s kind of spot-on…I can totally hear Paul saying some of this stuff.

How Do You Keep The Music Playing? How Do You Make It Last??

So you’re sitting in front of your laptop a couple of months post-launch scratching your head, thinking “What the heck should I do NOW?”

Very good question. It’s one that I’m pretty sure most small business owners have.

Launch week ROCKED!!! We sold a TON!!! But now? Two months later? CRICKETS.

You’re still a ways off from releasing 2.0 so what are you supposed to do in the interim? Twiddle your thumbs while you obsessively refresh your sales numbers? How long can you publicize your initial offering while you prep for the new one?

It’s not easy, especially if you don’t have a ton of discretionary capital to toss at promotional services. When our Krina handbags debuted in InStyle magazine and OK! Weekly, sales skyrocketed. But the problem was maintaining that momentum when those issues were off the newsstands. Sure, we tried to capitalize on the wins but it only got us so far. Everyone wanted to see what was coming next…and we were still trying to figure out how to find the funds to produce what would come next.

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Building momentum takes time. So instead of panicking that sales are dropping off, consider different ways of reaching customers. Your primary goal is to keep your brand name top of mind. So get it out there to the masses and establish yourself as a source of knowledge in your industry. All of your efforts will indirectly help raise awareness of your brand. It may take time for your sales numbers to rebound but if you reach people on another level, they just may be interested enough to find out about your offerings. Don’t shove the buy links down their throats…try some new ways to build your customer base.

Consider these ideas:

  • Create a website and BLOG – Figure out what your audience wants to read and create a content niche for yourself.
  • Submit guest posts on websites where your target market congregates – This will help associate your name to a particular type of content. Say you run a handbag design company and you love fashion. Find blogs that cater to fellow fashionistas and inquire about submitting articles about topics in fashion and style. When you include your social media contact information in the post, readers will be able to see that you are also a designer/entrepreneur and maybe they’ll be interested enough to buy one of your handbags!
  • Post in forums that focus on your product and market – This is a networking opportunity, a chance for you to find fellow fashionistas who love handbags! Tell them about your faves and begin nurturing relationships (and hopefully, future fans)
  • Identify channels for cross promotion – Research owners of complimentary businesses and ask about cross-promotional opportunities. Offer to promote their brands if they do the same for you. Share the love and see how it positively impacts your business.

In the early stages of a business, the most important thing is to raise awareness of your brand. The more people that know about your products/services, the more of a chance you have to convert them to customers.

The $50 Giveaway!

Happy Monday, everyone!

It’s giveaway time!!!! How would you like a chance to win a $50 Amazon gift card????

Soooo easy to enter…just like my Facebook fan page, follow me on Twitter and/or tweet a message about “Unlikely Venture!” It’s already pre-populated so you don’t even have to make one up!!!!  =)

Click Here To Enter The Rafflecopter Giveaway!

5

To Boost Or Not To Boost

I’m not a Facebook guru, by any stretch.

My fan page confuses the heck out of me, specifically why some posts get minimal reach whereas others get tremendous engagement…we’re talking mind-blowing numbers. From little old me. =)

I still have yet to figure out how these posts are evaluated by the elusive Facebook algorithms but here is what I suspect…they pick up on certain words and if there is anything remotely related to a contest or giveaway or solicitation of business, they hide those posts (or at least bury them in the News Feed).  This may not be a revelation to everyone but I’ve tested this on my own page and believe it to be true.

Here’s a simple example…yesterday’s post asking for erotic novel character names received engagement of over 500 folks to date, whereas a post that announced a giveaway with a $25 Amazon gift card mention got a pathetic reach of 13!!!!!!!

Facebook clearly holds the cards here.  =)

So, I decided to take the leap and BOOST.  I’m testing this over a non-consecutive two-day period.  I only went with friends and friends of friends and I paid $10 for the initial boost. I’ve heard negatives and positives associated with boosting but I figured, for $10, it wasn’t a really huge financial risk. Lord knows, I’ve spent much more on much less. =)

So we boost…today and again on Monday.  And let’s see what kind of activity my $20 can buy!!!

I’m So Thankful For….

All of YOU!!!!! <3 <3 <3

So in honor of Thanksgiving, I thought it would be fun to do a GIVEAWAY!!!!!

And who wouldn’t want to win a $25 Amazon gift card, especially this week when the cyber deals are a plenty? Plus, you can also win an e-copy of my newly launched contemporary romance, UNLIKELY VENTURE!!!

So many ways to win!!!  You can add UNLIKELY VENTURE to Goodreads, follow me on Twitter, “like” my Facebook author page or subscribe to my mailing list!

Click here to enter the Gobble Gobble Giveaway!!!

 HAPPY THANKSGIVING!!!!!

toon-thanksgiving-turkey

 

 

Stop Hounding Me With Buy Links!!!!

People want to buy but they don’t WANT TO BE SOLD!

I love that quote. It’s so true. How many times do you go into a store, greeted by eager-beaver salespeople asking if they can help you find something to buy?

I could never be in sales…

But alas, I AM.

I’m an indie author. Not only do I write, but I also market and SELL.

Like with most businesses, the market is pretty much saturated with books. You name it, there’s a genre out there. And about a trillion books within each, with more and more being self-published on a DAILY.

Courtesy of 365til30.com

Courtesy of 365til30.com

As an entrepreneurial author, you may find success in publishing a book that embodies a brand-new concept, something new, different and alluring because it is outside the norm.

But that’s risky because people like what they like and most are creatures of habit. So unless you come up with something cutting edge that an influencer finds appealing, you may be SOL with that plan.

But fear not…there are other ways to gain an audience.

The world of indie publishing is very different now than it was a year ago. Isn’t that insane? I Google articles and if they are pre-2013, I rarely bother reading them because they are THAT outdated.

Social media takes the front seat with indie publishing. You need a presence and you need a ridiculously large network to get your name out there. But that’s not even enough…

The challenge is building a network where you form meaningful relationships, not just hey, post my link and I’ll post yours kind of stuff. That doesn’t do anything. It’s all white noise. And like I said, people get annoyed at the constant buy links. They aren’t helping authors move units.

The ideal is to build relationships online that translate to relationships OFFLINE. Grassroots efforts ultimately result in more widespread awareness, although they take time to gain traction. I’ve given plenty of books away…why? Because if you read “Unlikely Venture” and tell ten friends that you loved it, maybe they will buy and love it…and leave a review on Amazon. =)

And when “Nothing Ventured” comes out, they’ll be anxious to get their hands on that story and tell even more people if they enjoy it. By the time “Venture Forward” is released, I will have established a fan base (hopefully) for the rest of my author career.

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Here’s the key takeaway – Always keep focus on PEOPLE. Create for them, market for them, make them happy and excited because they are the ones who can make or break any of your entrepreneurial endeavors.

Trailer Alert and Giveaway!!!

YAY!!!!  So excited to share the trailer for “Unlikely Venture!!!”

Aren’t they a perfect James and Jessica??  Matt Lanter…mmm…so delicious. =)

And don’t forget to check out the giveaway. You can enter to win a signed copy of “Unlikely Venture” and $20 Amazon gift card!

Click here to enter the Rafflecopter giveaway!

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