Are You Risk-Averse Or Risk-Embracing??

I’m so charged up right now!  I have the best freaking idea and I’m so excited to work on it!!!

I LOVE channeling my inner creative spirit!  Sometimes it goes into overdrive.  It’s like I can’t stop it.  LOL, do you get the reference?  The Girl Next Door??  Elisha Cuthbert, former porn star, Emile Hirsch, her younger, sex-starved neighbor??

Anyway, big ideas usually come with equally large risks, and not all of them are financial.

For example, if you’re going to dive head-first into a new venture, is your Hubby going to freak out about piling on the debt to get your idea off the ground?  Since he only has his past experiences to draw upon, things might not look too promising for you. Crikey, am I ever going to redeem myself???

Is the risk of an ugly divorce worth all the effort?

Of course, if you’re a gambling person in need of startup funding you could always put your investment on black and roll the dice in hopes of making the rest.  It COULD work…

One defense mechanism you definitely need in your arsenal to overcome said risks is P-A-S-S-I-O-N.  Do you know why?  Passion won’t pay the bills but it’ll drive you towards getting your idea out there and perfecting it so that everyone immediately gets the value proposition.  That creates D-E-M-A-N-D.  And then follows the $$$$$.

See a need, fill a need!  Wow, I’m full of movie references today!

Ever see the movie Robots?  If you’re an inventor/innovator/entrepreneur, you should watch it.  It totally inspires you to get out there and find ways to make the world a better place!  Seriously!  How apropos for a kiddie flick.

Courtesy of Wikipedia

Courtesy of Wikipedia

My idea is fabulous because it is a game-changer!  It’s disruptive!  I had my “ah-ha” moment.  And it was AWESOME!

There has to be an observed need for an idea to gain traction.  And it can’t just exist solely for your own personal purposes.  You have to solve for pain points of the masses.  Making your own life less complicated is nice in theory but it won’t earn you any awards.  Think BIGGER!!!!

Ask the question – can my idea make lives easier?  If so, HOW?  That’s all part of the value prop, too.  And if there’s perceived value, there’s perceived benefit, both worthy of serious financial gains!

It’s such an exciting prospect…to smash out of the box (I’m imagining the Hulk now, kiddies are watching The Avengers).  But make yourself a promise…absolutely love the idea because if you don’t, nobody else will.

 

What’s In It For Me?

Let’s face it, contemporary romance novels are ubiquitous.  So how can you differentiate yours from the rest?  This is a big part of the value prop for an author but you don’t always get an opportunity to deliver a full Power Point presentation complete with charts and Smart Art explaining why your novel commands attention.  All the elements of value prop are essential in crafting your message but here’s the deal…you need an elevator speech to convince people on the spot that you’re book is worthy of their time and money.

I’m always challenged by the 30-second spiel.  By nature, I’m very long-winded so trying to whittle down my delivery into one or two sentences throws me into a major tailspin.  Luckily, I’ve learned to tailor my writing style with the help of a very patient editor.  But summing up my fabulous manuscript into so few words?  Impossible!

The problem is, if you can’t be proactive and distinguish yourself quickly, people will automatically assume you’ve written the next Fifty Shades.  At least, that’s the assumption I’m faced with most often.

Here’s how the dialogue usually goes:

“Kristen, you wrote a book, how fantastic!  What’s it about?”

“It’s a contemporary romance novel.”

(The knowing smile and head nod)  “Oh, so it’s another Fifty Shades?”

“Haha, no.  Actually mine is much hotter.  In fact, it’s so intense that steam will rise from the screen of your e-reader and peel the paint off your walls.”

Well, there’s a very convincing value prop!  But I’ve found that it’s not exactly proper as a description for my eighty year-old aunt or my son’s preschool teacher.  So I made some changes.  I’m still working on variations but this is the latest:

“It’s an emotional tale about an unlikely romance that develops between two people and is ultimately threatened by the heroine’s risqué past.”

I typically leave out any sexual references unless specifically asked.  Not everyone would appreciate that granular a description.

The key is to generate enough interest with your elevator pitch so that it drives the potential reader directly to the Kindle e-bookstore to buy your novel.  Not an easy feat, but that’s why the value prop is so important.  Once you’ve identified all the fabulous elements of your book, you can shrink them into a meaningful sound byte, kind of like creating a tiny URL.

 

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