The Venture Series Is On Kindle Unlimited!

Stilettos, Seduction, Steamy Shower Scenes, Startup CEOs…

Check Out The Venture Series on KINDLE UNLIMITED!




Why Authors Should Adopt The Mindset of An Entrepreneur

I’d recently guest posted on The Authorteers and wanted to share with you all here as well. =)

I don’t accept criticism well. Oh sure, I say I can handle less-than-stellar feedback. But then when it comes, I sit with my eyes open wide, nodding my head as the critiques pelt me like icy cold drops during a monsoon-like rainstorm, a tight smile stretching my lips so they won’t quiver… yep, I crumble like a house of sand. Worst poker player ever. You always know what I’m thinking… always.

I think this is attributable to a few different factors. First and foremost, I’m an approval seeker. I crave accolades, and positive reinforcement totally charges me. Second, I have an insane amount of passion for my endeavors, whether it be handbag design, writing, blogging, or my career in general. I work hard and when I really believe wholeheartedly in the quality of my efforts, I want them to be recognized. It’s not enough for me to be satisfied with the end result. And when people I care about are less than starry-eyed over something I’ve done, well, it’s a tough pill for me to swallow.

Such was the case this weekend. My husband and greatest supporter, read a book I’d recently finished. He is not a romance reader, but he loved my other books to the extent he could, as someone who much prefers reading Michael Creighton. I felt certain he’d love this one too and truth be told, I was excited for him to read it because I think it’s my best one yet.

But there were no kudos for this story. Instead, I got a boatload of Post-Its and an overall assessment of “it’s… okay.”

Young crying woman in depression drink drinking alcohol

Heartbreaking is the only word I can use.

So by now you’re probably wondering – why is she telling me all this?

Trust me, there is a point.

I took a chance with my manuscript. Publishing a story with a predictable plot isn’t going to send people flying to Amazon and elicit gasps as the scenes unfold on their e-readers. I chose to push the envelope and navigate outside the norm. Maybe it will be to my detriment but I wanted to give my readers something a little different. I took a risk that may turn people off or make them die-hard fans because I believe in myself and my work.

Criticism is tough to swallow but it’s not always a bad thing if it drives you harder and helps you perfect your end product. Don’t give in to self-doubt. Stay true to yourself. Embrace any feedback that will help you achieve your goals.

My advice? Think like an entrepreneur! Establishing an author platform is similar to launching a new business, so why not adopt the mentality that will help you sharpen your focus and build your brand?

Start Up Business Launch Success Office Desk Concept

Passion Is A MUST! – Trying to gain traction with any new endeavor can be extremely disheartening at times so the more you believe in your offering and your ability to sell it to the masses, the more effective your end product (and outlook) will become.

Listen To The Naysayers! – Don’t delude yourself into thinking your offering is the end-all, be-all.  You need a thick skin if you’re going to succeed as an entrepreneur. People will slam your ideas. Get used to it. Graciously accept criticism and feedback then figure out how to respond to objections. Figure out what your key differentiating points are and highlight those to everyone and anyone.

Never Be Complacent! – You’ll have to work harder than you’ve ever worked before to create momentum and then work even harder to KEEP it. I heard a really cool quote this weekend that totally applies. I was at a writing conference and a number of bestselling authors were presenting on sales strategies. They all said market yourself like you’re nobody EVEN IF you’re somebody. This applies to ALL business endeavors.

Be Restless! – Let your creativity flow! Don’t be complacent and accept the status-quo. Dig deep and figure out to disrupt. Take risks! It’s okay to incorporate new ideas into your offering. Make it as compelling as possible and if at first you don’t succeed…. well, you know the rest.

Sexy Stilettos, Steamy Shower Scenes & Silicon Valley…For FREE!

***Unlikely Venture By Kristen Luciani***

Read It For ***FREE*** Until 9/27!!!

Here’s the thing about keeping secrets…

After devastating news threatens her livelihood, Jessica Latham swears off men…until she meets Silicon Valley rising star, James Callahan. But when a vindictive frenemy exposes Jessica’s scandalous secret, James is forced to choose – his company’s future or his heart?

Amazon ~ Barnes & Noble ~ iBooks ~ Smashwords


Whistle While You Work…Or Run…Or Play Foosball

My workspace is pretty standard, very practical, but kind of boring if I’m being honest. Lots of desk space, tons of papers covering said space, cabinets, laptops, ever-present mug of coffee. I try to keep it organized but it’s not easy when ideas are constantly flowing out of my head and onto Post-Its. My name is Kristen and I’m a Post-It addict. Whenever I get a thought, I jot it down and stick it…well, wherever I can find space, which is a commodity.

Post it papers flying out from laptop

I sometimes wonder, how awesome would it be to create a workspace according to my own dream specifications? Like maybe a space where I could take a quick break and run on the treadmill to keep the creative juices flowing? With plush couches where I can plop down when the knots in my neck tighten after being hunched over my laptop for hours on end? One with large, floor to ceiling windows, lots of greenery, light, airy rooms and a fabulous view for inspiration? Maybe one with a nicely stocked refrigerator with lots of champagne so I can reward myself after spending the day agonizing over scenes and plot twists? It would be awesome to have a large-screen wall hanging television for those times I just need a mental break and want to watch re-runs of Impractical Jokers. And of course, a huge whiteboard for all those dang Post-Its would be nice!

modern empty office interior

Well, guess what? There is a company out there that can help me achieve my work zen, called WeWork. You signup to become a member and select from several packages that allow you different levels of access to custom workspaces. You can book a space for a day or longer, depending on your needs. Maybe you just want to have a couple of days a month where you venture off to another location to keep things percolating. You have that option with WeWork. And if you happen to be traveling to another location and need to reserve a spot while you are there, go to WeWork for options! It’s that simple.

The company has space in all the big hubs across the United States, with additional locations in Israel, the Netherlands and the United Kingdom.

So even if you aren’t traveling for business, maybe you just need a periodic escape to recharge your batteries. Comfort + mental calm = PRODUCTIVITY!!!


September 15 is almost here! Release day for “Nothing Ventured!” I’m excited beyond words (which is kind of odd for an author) and thrilled for the launch day events to kick off!

We’ll be running giveaways with awesome prizes, so be sure to check them out! I’ll post all the details here!

Nothing Ventured, Book Two in The Venture Series

After suffering a devastating loss that forever changed her life, eluding love is Mia Bradshaw’s primary objective…. until she’s granted a coveted career opportunity to partner with Silicon Valley heartthrob, Chris Camden. But when everything she’s been so careful to protect and control is put in jeopardy, can the guy with more lines than a supermarket before a snowstorm save her… and himself?


So while I wait for Tuesday to roll around, I’ll need to find ways to keep calm and occupy myself…hmmm…this might do the trick.

Do You Need A Great Beach Read????

Summertime is almost here and if you’re in the mood for humorous banter, teenage angst and the trials and tribulations of being young and in love, I’ve just found your first beach read of the season!!!

I am writing this review, not because Ryan Ringbloom is my business partner and co-founder of Author Navigation, not because she may have some incriminating photos of me dancing on a speaker (haha! just kidding! maybe…), but because she’s created a fictional world that I couldn’t escape…and didn’t really want to escape, for that matter.

Regrettably, I bypassed The Fast Series thinking it was going to be way too young for me and jumped right into The Flaw Series (FAB-YOU-LOUS!!!). Then came Books, Blogs and Reality and Fake Boobs and I never looked back, until I realized maybe I’m a bigger fan of YA than I think…


Fast is her very first foray into young adult romance. I downloaded it two days ago and DEVOURED it. Every spare second was spent with my nose in my Kindle. I couldn’t get enough of Ashley, Patrick, Robin and Kent. I also have to say, just as an aside, I love Ryan’s storytelling style. She begins the first section through the eyes of her heroines and then moves into a second part that is driven by the heroes. It is a unique way of capturing the perspectives of each character and she’s definitely established the delivery as her signature style.


The book greatly exceeded my expectations. Ryan breathed life into her characters, giving them depth and dimension. I knew them, felt their pain as well as their passion.

What else can I say? I just LOVED it. I hope you take the same chance. You won’t be disappointed.


Launch Day For Author Navigation Is Finally Here!!!!!

I used to think writing a book was the hard part…

But then I did it…once, twice, a third time…until my precious manuscript was finally finished. That’s when the real work began.

Endless amounts of research, trying to find the right editor, formatter, cover artist, promotion company, and on and on. Ugh, not my favorite part of the process at all. I really wanted to keep writing but I had to plow through pages and pages of search results because there just wasn’t a one-stop shop for all the resources I needed to evaluate. Until now… =)

My dear friend and fellow author Ryan Ringbloom and I identified a gap in the market, one which if filled, would enable authors to spend more time honing their craft instead of Googling.  I’m a writer; I want to spend my time messing up the lives of my characters and then figuring out how to fix them while weaving in a few scorching love scenes along the way. =)

The literary world is absolutely saturated now so authors need their work to stand out as much as possible and finding the right “team” is challenging, to say the least. Hence, the birth of Author Navigation, the online directory of vendors who can help authors prep, polish and perfect their manuscripts for the masses.

For a small fee, vendors can submit a request to have their company represented in our brand-new directory, available to the rapidly increasing number of authors who need to assemble their own teams.

A unique promotional opportunity for vendors hoping to score more clients, a greatway to maximize efficiencies for authors seeking experts who can help take their book from good to great…

Author Navigation…Navigate Your Way To Success!!


You Have Five Seconds To Impress Me…GO!

I’m long-winded by nature. If something can be stated in five words, it will take me thirty to get there. Luckily, I’ve tempered this in my writing.  But speaking…yeah, takes me a while to get to the point.

So it’s no surprise that I hate the words “elevator speech.”

This is the golden opportunity to pitch your idea/product or service.  Here’s the set up.  A prospective customer steps into an elevator. The doors close. You have about a five-second window to score a sale. What the heck do you say???

Back in my handbag designing days, when women would ask me what’s so special about Krina bags…well, let’s just say when my back was to the wall and I needed to impress, I fell short.  Exquisite Italian leathers…eh.  Vivid colors…boring.   Made in the U.S.A…makes them more expensive and potentially cost-prohibitive.  Um, Katherine Heigl has one?  Try again.

Same concept applies to writing. People find out I’m a writer and they’re curious about my novels.  Oh, you have a new book coming out? What’s it about? While it’s a simple question, one which I should be able to answer easily, how do I convince them they absolutely NEED to read it?

Well, there are a couple of parts to a successful elevator pitch. And as luck would have it, the setup really applies to any type of sale.

1. Set The Stage – Choose your first few words carefully. They need to hook your audience immediately and heighten interest in your overall message.

2. Reel Them In – Identify the conflict. Provide a scenario that identifies a challenge or obstacle.

3. Establish The Need – Provide differentiation. Show your audience why your product or service is something they need to buy. How is it going to make their life better? In other words, WHY SHOULD THEY CARE?

Check it out…it even works with books!!! This is my elevator pitch for “Unlikely Venture.”

After devastating news threatens her livelihood, Jessica Latham swears off men…until she meets Silicon Valley rising star James Callahan. But when a vindictive frenemy exposes Jessica’s scandalous secret, James is forced to choose – the future of his company or his heart?

It’s hard to stand out in only a few seconds. But when people ask, you need to hook them in otherwise they’ll shut down and anything you say will just be white noise.

You have one chance to make a first impression. So make it COUNT!!

Recipe For A Startup Romance

If you saw my last post “Wanna Learn How To Start A Startup?” you know that running a startup is pretty much a 24 x 7 gig, which begs the question, are there any slivers of time in a given day dedicated to dating and romance? I mean, even entrepreneurs need love, right?

Interesting and intriguing questions, considering I’m a romance author and I basically create love stories out of circumstances that wouldn’t ever materialize in reality.  I can make anything happen…to anyone…and find the perfect resolution for all to end happily.

Courtesy of Entrepreneur

Courtesy of Entrepreneur

But in the real world, things aren’t so simple. They can’t be handled with a few clicks on a keyboard and a couple of glasses of wine.

The Truth About Entrepreneurship And Dating

I read about a company called Underground Attached, a unique dating experience that brings together 40 (20 men and 20 women) prescreened, like-soul and like-minded people for an evening of play (no, get your minds out of the gutter) and hopefully, a few love connections. Put a roomful of driven, ambitious professionals together and hopefully, sparks will fly…as long as they can stay off their iPhones, Galaxies and CrackBerries long enough to exchange business cards.

39 Signs You’re Dating An Entrepreneur

Sounds good in theory.  Of course, if all else fails, they could also find solace in using my brilliant app idea to build their own virtual reality porn star and their own…well, read the post if you can’t figure it out.

Maybe entrepreneurs should look at potential mates as prospective “investors.” You want someone who will support your goals and help drive you to achieve, someone who understands what it takes to be a success and will be patient waiting for the big returns.

Things You Can’t Escape As A Romance Author

There are two things that you can’t escape as a romance author.  

First, everyone who reads your book will automtically assume your hero is modeled after your spouse or significant other.  No matter what you say, they will be convinced otherwise.

Second, readers will infer that the bedroom scenes are based on your own personal escapades.  Just as an aside, there are no actual bedroom scenes in Unlikely Venture (wink, wink).

When I addressed these findings with my husband, his response was very matter-of-fact. “How could any of this possibly be bad for me?”

So I reminded him that he had yet to read the final version of the book and once he gets through it, he can give me his answer.  =)

Haha!!!  Just kidding!  I mean, it’s true he hasn’t read the latest, but he’s got absolutely nothing to worry about.  At all.


Get every new post delivered to your Inbox.

Join 157 other followers

%d bloggers like this: