You Have Five Seconds To Impress Me…GO!

I’m long-winded by nature. If something can be stated in five words, it will take me thirty to get there. Luckily, I’ve tempered this in my writing.  But speaking…yeah, takes me a while to get to the point.

So it’s no surprise that I hate the words “elevator speech.”

This is the golden opportunity to pitch your idea/product or service.  Here’s the set up.  A prospective customer steps into an elevator. The doors close. You have about a five-second window to score a sale. What the heck do you say???

Back in my handbag designing days, when women would ask me what’s so special about Krina bags…well, let’s just say when my back was to the wall and I needed to impress, I fell short.  Exquisite Italian leathers…eh.  Vivid colors…boring.   Made in the U.S.A…makes them more expensive and potentially cost-prohibitive.  Um, Katherine Heigl has one?  Try again.

Same concept applies to writing. People find out I’m a writer and they’re curious about my novels.  Oh, you have a new book coming out? What’s it about? While it’s a simple question, one which I should be able to answer easily, how do I convince them they absolutely NEED to read it?

Well, there are a couple of parts to a successful elevator pitch. And as luck would have it, the setup really applies to any type of sale.

1. Set The Stage – Choose your first few words carefully. They need to hook your audience immediately and heighten interest in your overall message.

2. Reel Them In – Identify the conflict. Provide a scenario that identifies a challenge or obstacle.

3. Establish The Need – Provide differentiation. Show your audience why your product or service is something they need to buy. How is it going to make their life better? In other words, WHY SHOULD THEY CARE?

Check it out…it even works with books!!! This is my elevator pitch for “Unlikely Venture.”

After devastating news threatens her livelihood, Jessica Latham swears off men…until she meets Silicon Valley rising star James Callahan. But when a vindictive frenemy exposes Jessica’s scandalous secret, James is forced to choose – the future of his company or his heart?

It’s hard to stand out in only a few seconds. But when people ask, you need to hook them in otherwise they’ll shut down and anything you say will just be white noise.

You have one chance to make a first impression. So make it COUNT!!

Recipe For A Startup Romance

If you saw my last post “Wanna Learn How To Start A Startup?” you know that running a startup is pretty much a 24 x 7 gig, which begs the question, are there any slivers of time in a given day dedicated to dating and romance? I mean, even entrepreneurs need love, right?

Interesting and intriguing questions, considering I’m a romance author and I basically create love stories out of circumstances that wouldn’t ever materialize in reality.  I can make anything happen…to anyone…and find the perfect resolution for all to end happily.

Courtesy of Entrepreneur

Courtesy of Entrepreneur

But in the real world, things aren’t so simple. They can’t be handled with a few clicks on a keyboard and a couple of glasses of wine.

The Truth About Entrepreneurship And Dating

I read about a company called Underground Attached, a unique dating experience that brings together 40 (20 men and 20 women) prescreened, like-soul and like-minded people for an evening of play (no, get your minds out of the gutter) and hopefully, a few love connections. Put a roomful of driven, ambitious professionals together and hopefully, sparks will fly…as long as they can stay off their iPhones, Galaxies and CrackBerries long enough to exchange business cards.

39 Signs You’re Dating An Entrepreneur

Sounds good in theory.  Of course, if all else fails, they could also find solace in using my brilliant app idea to build their own virtual reality porn star and their own…well, read the post if you can’t figure it out.

Maybe entrepreneurs should look at potential mates as prospective “investors.” You want someone who will support your goals and help drive you to achieve, someone who understands what it takes to be a success and will be patient waiting for the big returns.

Things You Can’t Escape As A Romance Author

www.naturevacations.com

There are two things that you can’t escape as a romance author.  

First, everyone who reads your book will automtically assume your hero is modeled after your spouse or significant other.  No matter what you say, they will be convinced otherwise.

Second, readers will infer that the bedroom scenes are based on your own personal escapades.  Just as an aside, there are no actual bedroom scenes in Unlikely Venture (wink, wink).

When I addressed these findings with my husband, his response was very matter-of-fact. “How could any of this possibly be bad for me?”

So I reminded him that he had yet to read the final version of the book and once he gets through it, he can give me his answer.  =)

Haha!!!  Just kidding!  I mean, it’s true he hasn’t read the latest, but he’s got absolutely nothing to worry about.  At all.

Sometimes It’s Good To Take A Few Steps Back Before Moving Forward

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My editor recently told me that publishers don’t like the “s” in “towards,” “backwards,” or “forwards.”  Add this to the ever-increasing list of things I didn’t know about writing.  So I thought the title of this post was kind of apropos.

It’s come to my attention that the first few posts here sent somewhat of an ambiguous message so I want to set the record straight. 

I’m a total novice at this writing gig.  I’ve got no background to speak of, but I’m chuck-full of ideas.  I decided to try my hand at romance since I’m a sucker for drama, spicy hot shower scenes and HEA.  Three rewrites later, it’s 97% done.  I guess the third time really is a charm.   

So I’ve got a big decision to make.  How do I get my story out to the masses?  Do I self-publish and become an indie author?  Or shall I try my luck (again) and go the traditional publishing route?

I love the idea of being an indie author.  As a self-proclaimed entrepreneur, the whole model just suits me.  Also, I’m a little Type A so the idea of being the master of my own destiny is rather appealing.

But other factors come into play.  Do I have the bandwidth to take care of my family as well as juggle all the elements of my day job, my household AND a budding career as a romance novelist?  Maybe I should seek a partnership with a smaller press where I can have a voice at the table and leverage their expertise.  That may just be the ideal scenario for me.

The truth is, I don’t have the answer.  Hence the reason for my first set of posts.  I spend a lot of time opining on all of the alternatives and sometimes a glass of wine gives me some short-term clarity (any more than a glass and it’s back to square one).

What I’ve learned is that you need to have a solid platform, regardless of the chosen publishing method.  The bigger the following, the more lucrative the prospect. I’ve been doing a lot of research to figure out how to create my author brand and I wanted to share my findings, not to be confused with my anticipated successes.

So any time I come across information that I consider helpful, I’m going to share it here.  I’m not even close to being an “expert”; I’d settle for “somewhat informed” at this point.  

And so, my journey continues.

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