How Do You Know You’re Ready For Launch?

We all want a big-splash launch – no matter what the offering. Who wouldn’t want mountains of accolades and recognition for a job well done?

In the period leading up to your big day, the best advice I can give consists of one very important word – plan.

Planning is critical to a successful launch, so make a list of everything you can possibly do to make your event as grand as possible. Here are a few suggestions to consider:

  • Create a Task Timeline – Identify each component of your launch prep along with an expected timeframe for completion and a point of contact.
  • Prioritize Each Task – For each group of tasks you’ve outlined, ask yourself which ones will have the greatest impact on your launch. Focus on the ones that will deliver the biggest bang for your buck first.
  • Ask For Help – Reach out to all your contacts – family, friends, colleagues – anyone who can help you spread the word. Send them Facebook posts, tweets, images to share via Instagram, fliers to hand out in their towns – anything that will highlight awareness.
  •  Leverage Your Existing Fan Base – Come up with creative ways to engage your existing fans. Word of mouth is the most effective way to generate interest because of the credibility factor so ask your fans to get involved with your launch.
  • Cross-Promote – Identify potential partners who have launches around the same time as yours and augment your target audience by gaining access to theirs.
  • Maintain Your Plan – Update all notes and statuses so at any given point, you can see exactly what your progress has been in preparing for the launch.
  • Follow-Up As Needed – People generally don’t have a sense of urgency about someone else’s endeavors so a gentle nudge is sometimes warranted.
  • Get Out the Corkscrew – When you’ve fully executed your plan and feel confident you’ve done all you can do, the rest is up to the stars. So sit back, relax and have a glass of wine because you deserve it.

Red and white wine pouring on wood background


I’ll Be Wearing Valentino When I Collect My Oscar

Gillian Flynn is living my dream. Not only is she an A-list New York Times best-selling author, but she’s also headed for the Oscars with the film adaptation of “Gone Girl.”  Red carpet, designer gown, borrowed Harry Winston jewels…yes, she is a freaking rock star in my opinion.

My books take me about three-four months to complete. I don’t outline or plan…I just write. I let the characters take me along for the ride. Sometimes I’m surprised at their decisions, sometimes elated at their realizations, sometimes saddened about events for which they lack control, but I’m always excited to find out what happens next.

During the writing process, I get to know my characters.  For example, I wrote a nine-page character sketch on the hero in my latest novel (which is about four scenes away from being in completed draft mode – YAY!). I needed to get inside his head so I could convince my readers who and what he is and why.  I crafted a picture in my mind. I hear his voice in my head as I read his exchanges with other characters. I know his expressions and his mannerisms. He is as real as I am.

So naturally, I can see him on the silver screen.  I’d love the chance to make him as real to the world as he is to me, to create the alternate reality I’ve lived for the past several months.  Gillian Flynn had her chance…and it’s paid off royally….to the point of $77.9 million (as of press time for the 10/24 issue of Entertainment Weekly).

Ahhh…like I said…THE DREAM.

But first things first…gotta hit the lists before I can collect my own Oscar…in Valentino.  =)

I Left My Beloved Laptop In A Fitting Room Yesterday…Senility Is Setting In Sooner Than Anticipated


I would say that I get one solid hour of stress-free, uninterrupted writing time per week.  That doesn’t mean I only write during that one hour; it only means that I don’t have seven other things cooking simultaneously.  I can’t tell you how much I love this time.  My daughter throws back handsprings.  I type.  Hard and fast.  Generates a lot of curious stares.  Sometimes a few comments.

Yesterday was no exception.  I churned out pages and pages of backstory.  Smiling, sighing, giggling, clapping.  It was a super-productive tumbling class.  But instead of celebrating the completion of a very challenging storyline once I got home, I nearly had a coronary.

My laptop was gone.  Not in the car, not in the house.  Not ANYWHERE.

My heart literally stopped for a few seconds…until I called Justice and found out I left it in the fitting room.  As an aside, I never leave my laptop on the car because I’m afraid someone will break in and steal it.  Ironic, huh?

I haven’t fully recovered…the palpitations have slowed but I’m still reeling.  Even three glasses of wine did nothing to settle my nerves.  I should have opted for the vodka.

Getting To Know My Next Hero…It’s All About The Character Sketch


Liam Hemsworth

When I decided to write Unlikely Venture, I just WROTE.  I made some notes here and there but for the most part, I found out what was going to happen as I typed.  I didn’t have the whole story mapped out, didn’t use an outline.  But that style kind of suits me.  I’m impulsive so I don’t like wasting time on the planning.  I like to jump in feet first, headed straight toward the action.

I’ve learned a lot over the past year, though.  And I’ve determined that maybe a bit of planning can go a long way.  So, while I am taking a very short hiatus from my last set of edits, I delved into book 2.  I’ve been making notes everywhere, including on my iPhone as I drive (not advisable).  Sometimes to avoid potential fender benders, I call myself and just talk through my notes so I have a voicemail as reference.  Maybe it’s time to download a voice recorder app.

Anyway, I’ve been working on character sketches for my new book.  I didn’t create these up front with book 1; it wasn’t until my editor requested them that I actually sat down to learn about my characters.  I love the robust backstories that resulted from that exercise and a lot of the detail made it into the story.  Anyway, I now recognize the importance of planning.  I could continue my helper skelter writing and eventually, I’d spin out a new tale. But it would lack depth and breadth because I wouldn’t be intimately familiar with my cast of characters.  And that’s a necessity!  You need to be connected to these people to craft a compelling story about them.

So I’ve been working on Chris, my next hero.  But before I can write about him, I need to picture him in my head.  So I’ve been Googling and finally landed on this image.  It’s exactly how I see Chris in my head.  And you know what?  The backstory is just pouring out of me now.  I just needed to make that physical association before I could really understand what he’s all about beneath the surface.

This pic of Liam totally hits the nail on the head.  He is Chris.  =)

What’s In It For Me?

Let’s face it, contemporary romance novels are ubiquitous.  So how can you differentiate yours from the rest?  This is a big part of the value prop for an author but you don’t always get an opportunity to deliver a full Power Point presentation complete with charts and Smart Art explaining why your novel commands attention.  All the elements of value prop are essential in crafting your message but here’s the deal…you need an elevator speech to convince people on the spot that you’re book is worthy of their time and money.

I’m always challenged by the 30-second spiel.  By nature, I’m very long-winded so trying to whittle down my delivery into one or two sentences throws me into a major tailspin.  Luckily, I’ve learned to tailor my writing style with the help of a very patient editor.  But summing up my fabulous manuscript into so few words?  Impossible!

The problem is, if you can’t be proactive and distinguish yourself quickly, people will automatically assume you’ve written the next Fifty Shades.  At least, that’s the assumption I’m faced with most often.

Here’s how the dialogue usually goes:

“Kristen, you wrote a book, how fantastic!  What’s it about?”

“It’s a contemporary romance novel.”

(The knowing smile and head nod)  “Oh, so it’s another Fifty Shades?”

“Haha, no.  Actually mine is much hotter.  In fact, it’s so intense that steam will rise from the screen of your e-reader and peel the paint off your walls.”

Well, there’s a very convincing value prop!  But I’ve found that it’s not exactly proper as a description for my eighty year-old aunt or my son’s preschool teacher.  So I made some changes.  I’m still working on variations but this is the latest:

“It’s an emotional tale about an unlikely romance that develops between two people and is ultimately threatened by the heroine’s risqué past.”

I typically leave out any sexual references unless specifically asked.  Not everyone would appreciate that granular a description.

The key is to generate enough interest with your elevator pitch so that it drives the potential reader directly to the Kindle e-bookstore to buy your novel.  Not an easy feat, but that’s why the value prop is so important.  Once you’ve identified all the fabulous elements of your book, you can shrink them into a meaningful sound byte, kind of like creating a tiny URL.



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