It can’t just be a “smart” watch.
Because Apple would effectively eliminate and alienate every style-and-label-conscious consumer in its target audience.
Common objection to an iDevice gracing my wrist – Why do I need a smart watch? I’d rather sport a Chanel J-12 or my Cartier Balloon Bleu. I have an iPhone…with a super blingy case…I’m good.
Well, I guess Apple got the memo because the company recently added some big designer names to its payroll – Burberry Chief Executive Angela Ahrendts, Yves Saint Laurent’s Paul Deneve, Nike’s Ben Shaffer and now Marc Newson.
And the designs?
Let’s just say Apple should definitely see a positive ROI under the direction of their recent hires.
The watch designs combine fashion and function. A selection of elements – from bands to faces to color, textures and metals – will certainly satisfy varied tastes of the masses. Your watch can emulate your personal style – and still deliver on the smart part.
Check out Apple’s website for all of the combinations. You can go as high-end as you want and select leather complimented with an 18 karat gold finish. Or maybe you’d prefer something more sporty – go for the space gray aluminum and a more modular face. The customizable possibilities are extensive. There really is a style for everyone.
2015 should be a pretty lucrative year for Apple. =)
That’s incredible! It looks fantastic!