How To Make A Big Splash…Relatively Speaking

Launch week was AMAZING!!!!  Okay, I’m not hitting the USA or NYT bestseller lists, but “Unlikely Venture” held onto 2 Amazon bestseller lists – to this moment!  And the rankings are awesome!  I worked really hard to make a big splash launch week and I’m very happy with the results…though I will tirelessly work towards the former. =)

As someone who’s run a small business, I know that editorial review and endorsement far outweighs any paid promotion you can do.  Unpaid, honest reviews by book bloggers are priceless.  And being lucky enough to have one of my fave authors, who also happens to be a literary rock star, mention my launch on her Facebook page? Freaking AMAZING!!!!

I’m not saying there is no value in paid promotions, especially since I invested in many, but the results confirm independent validation and acknowledgment have much more of an impact.

I also had a small team to help me raise awareness of my launch as part of a grassroots effort, since I am a debut author with a very limited budget. But

I’ve come to realize it’s not the size of the team but their dedication to the effort and their unwillingness to take no for an answer.  Hoofing it in and around Grand Central Station in New York City, making personal contact with potential readers, raising awareness and interest…all indications point to SUCCESS in the rankings.  And the ladies LOVED these guys!!!!

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The launch week goal was to get my name out there, to attract new readers and to get them excited for the stories I absolutely HAVE to tell, because there are many more to come.

As of press time, I’m currently sitting at #6 and #37 on two Amazon bestseller lists.

Cheers to that!

l

 

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