I’m not a Facebook guru, by any stretch.
My fan page confuses the heck out of me, specifically why some posts get minimal reach whereas others get tremendous engagement…we’re talking mind-blowing numbers. From little old me. =)
I still have yet to figure out how these posts are evaluated by the elusive Facebook algorithms but here is what I suspect…they pick up on certain words and if there is anything remotely related to a contest or giveaway or solicitation of business, they hide those posts (or at least bury them in the News Feed). This may not be a revelation to everyone but I’ve tested this on my own page and believe it to be true.
Here’s a simple example…yesterday’s post asking for erotic novel character names received engagement of over 500 folks to date, whereas a post that announced a giveaway with a $25 Amazon gift card mention got a pathetic reach of 13!!!!!!!
Facebook clearly holds the cards here. =)
So, I decided to take the leap and BOOST. I’m testing this over a non-consecutive two-day period. I only went with friends and friends of friends and I paid $10 for the initial boost. I’ve heard negatives and positives associated with boosting but I figured, for $10, it wasn’t a really huge financial risk. Lord knows, I’ve spent much more on much less. =)
So we boost…today and again on Monday. And let’s see what kind of activity my $20 can buy!!!