Why Should I Care???

Okay. If I haven’t made this point clear in the past, let me try again. People are INUNDATED with information, 24 x 7. If yours doesn’t have the potential to minimally raise an eyebrow, KEEP IT TO YOURSELF! I’ve experienced this firsthand in my own entrepreneurial endeavors and it never ceases to amaze me how someContinue reading “Why Should I Care???”

There’s Nothing Taboo About Failure

Hi, my name is Kristen and I am a handbag junkie. In fact, I love them SO much that I spent a very large sum of money to design and sell my own. Unfortunately, though I cherished those handbags and saw them having a unique value proposition, my business never did become profitable. I reallyContinue reading “There’s Nothing Taboo About Failure”

Likes, Shares and GIVEAWAYS!!!

I just spent two days in Atlantic City at a leadership offsite where one of the resounding themes was COMMUNICATION. There were a couple of other themes floating around as well….like gambling and drinking but for purposes of this article, I’ll focus on the former. =) So, to put it very bluntly, communication can makeContinue reading “Likes, Shares and GIVEAWAYS!!!”

To Boost Or Not To Boost

I’m not a Facebook guru, by any stretch. My fan page confuses the heck out of me, specifically why some posts get minimal reach whereas others get tremendous engagement…we’re talking mind-blowing numbers. From little old me. =) I still have yet to figure out how these posts are evaluated by the elusive Facebook algorithms butContinue reading “To Boost Or Not To Boost”

Stop Hounding Me With Buy Links!!!!

People want to buy but they don’t WANT TO BE SOLD! I love that quote. It’s so true. How many times do you go into a store, greeted by eager-beaver salespeople asking if they can help you find something to buy? I could never be in sales… But alas, I AM. I’m an indie author.Continue reading “Stop Hounding Me With Buy Links!!!!”

How To Make A Big Splash…Relatively Speaking

Launch week was AMAZING!!!!  Okay, I’m not hitting the USA or NYT bestseller lists, but “Unlikely Venture” held onto 2 Amazon bestseller lists – to this moment!  And the rankings are awesome!  I worked really hard to make a big splash launch week and I’m very happy with the results…though I will tirelessly work towardsContinue reading “How To Make A Big Splash…Relatively Speaking”

Just Add A Hint Of Sex To The Title

Okay, so about a week ago I wrote a post about email marketing techniques.  Remember…I said I wanted to figure out a way to get people to actually open my newsletter?  On my big BOOK LAUNCH DAY??? Well, here are the results of my efforts.  Out of 229 recipients, 45.4% opened the email. That isContinue reading “Just Add A Hint Of Sex To The Title”

Steamy Shower Scenes & Swag

How many mailing lists do you subscribe to? Of all the emails that clutter your inbox, how many do you actually read or even OPEN, for that matter? I’m sure the number is looooooooow. (It certainly is for me.) So why bother sending them? They’ll probably get deleted on sight anyway, right? Probably. But ifContinue reading “Steamy Shower Scenes & Swag”

I Built The Perfect Product, Now What?

I was overly anxious to get my beloved Krina handbags out to market…and social media was only a glimmer on the horizon…we’re going back about ten years.   So my partner and I had to rely on human contact to make any inroads in the fashion industry – a super-important but near-impossible task.  After all, the first stepContinue reading “I Built The Perfect Product, Now What?”

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