A multitude of potential pitfalls can negatively impact entrepreneurs as they eagerly try to build their fledgling companies…and basically crush their spirit if allowed. In my experiences, there are four reasons that stand out the most: Lack of Research – Research is imperative. It provides insight about what your competitors are doing so can stay several…
I just started reading “Zero To One” by Silicon Valley innovator, entrepreneur and prominent venture capitalist, Peter Thiel. He presents a unique way of thinking as a key ingredient for startup success. Startups have to generate new ideas and act on them rapidly to grow and expand their operations. That’s really the only way they…
I’m currently obsessed with Taylor Swift’s newest hit, Style. I admit I wasn’t always a fan but over the past months, I’ve changed my tune, no pun intended. Her music is peppy and catchy but what really impresses me is the way she’s been able to transform her brand into a vocal empire. Three specific…
People want to buy but they don’t WANT TO BE SOLD! I love that quote. It’s so true. How many times do you go into a store, greeted by eager-beaver salespeople asking if they can help you find something to buy? I could never be in sales… But alas, I AM. I’m an indie author….
How many mailing lists do you subscribe to? Of all the emails that clutter your inbox, how many do you actually read or even OPEN, for that matter? I’m sure the number is looooooooow. (It certainly is for me.) So why bother sending them? They’ll probably get deleted on sight anyway, right? Probably. But if…
There is a really good reason why feedback is so critical in the product development process. MONEY. Hmm, interesting. Tell me more. If you go down a path without prospective customer feedback, you run the risk that you will never be able to gain traction in the marketplace. You WILL feel strongly about your product. This…
Do you have any idea what happens when you change the ending of a novel? You end up looking like THAT. Figuring out the alternate ending was STRESSFUL!!! But at least it got glowing reviews from my beta readers. So I plopped it over the original ending. But I wasn’t even CLOSE to done. I had to open…
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