I Want A New Drug

Some people say you should write what you know. It makes sense, doesn’t it? After all, you can deliver a more compelling story if you’re familiar with the subject. My editor told me from day one to expand out of my comfort zone and do just the opposite. When I wrote Unlikely Venture, I hadContinue reading “I Want A New Drug”

This Love Affair Will Cost You

There is a really good reason why feedback is so critical in the product development process. MONEY. Hmm, interesting.  Tell me more. If you go down a path without prospective customer feedback, you run the risk that you will never be able to gain traction in the marketplace. You WILL feel strongly about your product. ThisContinue reading “This Love Affair Will Cost You”

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