Taking It To The Street…Maybe With Some Wine And Cheese

In a world where virtual is no longer the alternate reality, there is still a lot to be said for direct human contact as a driver of prospects and sales.

Let’s face it, we’re all way too dependent on our mobile devices and completely absorbed in email, texting, Facebook, Twitter, Pinterest, Instagram, YouTube…and on and on. But all the action is online, right??

Ummm, research shows that’s not exactly the case anymore.

Successful selling is rooted in relationships…personal relationships established via in-person meetings and informal, lighthearted conversations. So we need to turn our focus to OFFLINE advertising to differentiate us from the competition. Making yourself accessible to potential customers, giving them a chance to find out who you are and what you’re all about – it goes a very long way and may make them more inclined to patronize your business.

Hitting the pavement may be just the ticket to launch your company to the next level. If you were wandering around a bookstore, wouldn’t you think it was cool to run into an author in your favorite genre hosting a meet and greet? Maybe get a chance to pick their brain about their characters, what drives them to write, where they draw inspiration from? Maybe you might buy one of his/her books because you were just so impressed with their warmth and engaging personality. Maybe you read the book, love it and recommend it to a friend. Maybe that friend is Ellen DeGeneres and the author gets picked up for a segment based on your referral and hits the New York Times bestseller list the next week. Just saying, it could happen. And so the story goes…no pun intended. =)

Don’t discount the importance of face-to-face interaction. A handshake and a smile feel so much better than a private Facebook message, don’t they?? Hosting a cocktail party is a great way to get to know prospective clients!

Red and white wine pouring on wood background

Just make sure you don’t kick back too much.  Remember, you’re working not partying on spring break. =)

Couple having fun in disco night club with body tequila party

Why Should I Care???

Okay. If I haven’t made this point clear in the past, let me try again.

People are INUNDATED with information, 24 x 7. If yours doesn’t have the potential to minimally raise an eyebrow, KEEP IT TO YOURSELF!

I’ve experienced this firsthand in my own entrepreneurial endeavors and it never ceases to amaze me how some people just don’t care about contributing to the overload. They have something to say and darn it, it shall be said. The only problem is, oftentimes, NOBODY CARES!!!!

Courtesy of www.plrinternetmarketing.com

Courtesy of www.plrinternetmarketing.com

Business owners are focused on distributing a message but they don’t always focus on the value proposition of said message. The value prop is the internal benefit derived by the recipient of the communication.  It basically tells people why they should care about the information being presented.

  • Why do I care about your product or service?
  • How will it improve my life?
  • What makes yours better than the competition?
  • And oh, by the way, what can I get for trying it?

Yeah, if you hadn’t already guessed, freebies and discounts go a LONG way. It’s worth the investment if you can convert email subscribers to customers.

Takeaway? Make the message meaningful and impactful and give prospective customers an incentive to BUY.

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