FOCUS!!!! And Then Drink To Your Success

I came across a quote from Lori Greiner the other day and it is flipping brilliant. For those of you who don’t know who she is, if you’re an entrepreneur, Google her. Like, right NOW. She’s the reigning “Queen of QVC” and one of the stars of NBC’s “Shark Tank” – the one they referContinue reading “FOCUS!!!! And Then Drink To Your Success”

Put A Little Sex In The Headline

Okay, it may not always work as planned, depending on your audience. But I can tell you it will make your headline click-worthy. It doesn’t have to be graphic either, by the way. Just suggestive. =) PR is EXPENSIVE so anything you can do on your own to generate buzz will reduce your burn rate. YouContinue reading “Put A Little Sex In The Headline”

Recipe For A Startup Romance

If you saw my last post “Wanna Learn How To Start A Startup?” you know that running a startup is pretty much a 24 x 7 gig, which begs the question, are there any slivers of time in a given day dedicated to dating and romance? I mean, even entrepreneurs need love, right? Interesting andContinue reading “Recipe For A Startup Romance”

How Can I Find Key Influencers In My Niche?

Start-ups are typically cash-poor, at least in their very early days. So how the heck are CEOs supposed to get the word out about their fabulous offerings? Marketing firms, publicists, advertisers…everything costs MONEY! CEOs need boku bucks in order to develop their ideas into something saleable but then they need even MORE money to reachContinue reading “How Can I Find Key Influencers In My Niche?”

Are You Creating Something Disruptive? If Not, Get Back To The Drawing Board!

I’m a lot of things.  Patient is not one of them.  And it cost a boatload of cash for me to realize that rushing toward the finish line without a solid pair of running shoes is the surest way NOT to win the race. You see, back when I decided that I was going toContinue reading “Are You Creating Something Disruptive? If Not, Get Back To The Drawing Board!”

Not All Silicon Valley Execs Dress Like Zuckerberg

I got a new pair of KG Kurt Geiger sandals today.  They’re HOT…like if you touch them, your finger will sizzle HOT. I tried them on, teetered around the kitchen and wondered if my current heroine Avery might sport them.  Although anyone who knows me would imagine that ALL heroines I create would share myContinue reading “Not All Silicon Valley Execs Dress Like Zuckerberg”

%d bloggers like this: