I just started reading “Zero To One” by Silicon Valley innovator, entrepreneur and prominent venture capitalist, Peter Thiel. He presents a unique way of thinking as a key ingredient for startup success. Startups have to generate new ideas and act on them rapidly to grow and expand their operations. That’s really the only way they…
I used to think writing a book was the hard part… But then I did it…once, twice, a third time…until my precious manuscript was finally finished. That’s when the real work began. Endless amounts of research, trying to find the right editor, formatter, cover artist, promotion company, and on and on. Ugh, not my favorite…
I’m giggling because I’m mildly obsessed with Mr. Wonderful these days. Anyone who’s read my blog recently can attest to that. Could it be because he kinda reminds me of Paul Emerson, ruthless and calculating CEO of Blue Coat Capital? Check out my novel Unlikely Venture if you’re curious!!! I found this video on YouTube…first of…
So you’re sitting in front of your laptop a couple of months post-launch scratching your head, thinking “What the heck should I do NOW?” Very good question. It’s one that I’m pretty sure most small business owners have. Launch week ROCKED!!! We sold a TON!!! But now? Two months later? CRICKETS. You’re still a ways…
As a small business owner I was always challenged with finding new ways of reaching fellow handbag junkies who would buy my designs. In retrospect, I tried to boil the ocean and I didn’t reach my target at the right level. The primary goal was always to move units and recoup costs so I’d have funds to…
If you’re lucky enough to find the absolute PERFECT dress, how many of you will wear it until it can probably walk around by itself? Yeah, I know. Me too. =) But how cool would it be to BUY that fabulous dress and be able to customize the color and pattern through an app, constantly reinventing…
I just spent two days in Atlantic City at a leadership offsite where one of the resounding themes was COMMUNICATION. There were a couple of other themes floating around as well….like gambling and drinking but for purposes of this article, I’ll focus on the former. =) So, to put it very bluntly, communication can make…
I’m not a Facebook guru, by any stretch. My fan page confuses the heck out of me, specifically why some posts get minimal reach whereas others get tremendous engagement…we’re talking mind-blowing numbers. From little old me. =) I still have yet to figure out how these posts are evaluated by the elusive Facebook algorithms but…
People want to buy but they don’t WANT TO BE SOLD! I love that quote. It’s so true. How many times do you go into a store, greeted by eager-beaver salespeople asking if they can help you find something to buy? I could never be in sales… But alas, I AM. I’m an indie author….
I love wearing ridiculously high heels. You know, the kind that make you cringe in anguish with each step taken after a short while of wear. Regrettably, as I age, my threshold because shorter and shorter. The pain is never a deterrent for me. Nope, I suffer willingly. I ignore the toe-crushing sensations and the…
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