Yes, I stole the title from the movie “Robots.” Â But I just credited them, so we’re good. Â It’s a powerful statement, one that begs a question… Are people going to pay for your idea or service? This is the very first question you need to ask yourself as an entrepreneur. Â And answer it honestly because…
Branding. Argh.  Sooo challenging…and so permanent.  It needs to be just right. Identifying your “brand” is kind of like going to college, where the goal is trying to figure out what you want to do with the rest of your life.  But at eighteen, who really knows THAT? You have to pick a major but what are…
Do you know what I absolutely hate spending money on? Greeting cards. I spend tons on cards for people that may be displayed on a counter for a couple of days and then casually get tossed into the trash.  Even the “discount” cards are still around $2.99.  And let’s not even discuss the dollar store cards….
Ahhh…Oyster Fest 2014. Lobster rolls, crab cakes, clams, oysters, beer and…bling? Something I’ve always loved about the festivals in Jersey is that they celebrate small business owners. Â We always find interesting products in our travels and if they are any bit girly, Lulu is at the table, front and center, ready to patronize. Yesterday was…
I feel like I’ve promoted the launch of “Unlikely Venture” for a while and even though November is still a few months away, there’s sooooo much to do! Â Luckily, I’m working with a fabulous team of talented people who’ve been guiding me through the process and I’m so thankful for all their advice and guidance!…
I’m so charged up right now!  I have the best freaking idea and I’m so excited to work on it!!! I LOVE channeling my inner creative spirit!  Sometimes it goes into overdrive.  It’s like I can’t stop it.  LOL, do you get the reference?  The Girl Next Door??  Elisha Cuthbert, former porn star, Emile Hirsch, her younger,…
I came across a great article on Silicon Moon about how to most effectively gauge market interest in your product or service.  The original article was posted to Venture Beat. Key question – Does it disrupt the numbing normalcy that we’ve grown used to in our daily lives?  Because if it doesn’t, there’s no market for…
The Internship is my current favorite movie.  The first time I watched it, I was really tired and had way too much wine so I didn’t fully appreciate the humor. The movie has some classic scenes, but this one is my fave.  I got such a chuckle when I watched it earlier that I needed to…
Having a business on Sand Hill Road just opens up all sorts of possibilities to fledgling entrepreneurs. Close proximity to a boatload of venture capital means that your brick-and-mortar may actually qualify for some of it, IF you can prove you have the right vision and strategy. Case in point?  Blue Bottle Coffee. If you roast…
I read a lot of interviews in Entrepreneur magazine. A LOT. If you haven’t already picked up on this, I am obsessed with all things start-up, Silicon Valley and innovative. Unfortunately, my own endeavors led to one pile of handbags and a second, larger pile of debt. But I’m still an entrepreneur…and as such, I need…
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