I Need Some Advice…And A Line Of Credit

Let’s face it. New business owners have a heck of a lot to learn when they’re first starting out and they often learn very costly lessons. Wouldn’t it be great to have a trusted funding resource with expertise in your industry, which could guide decision-making with sound advice and help you better manage your financialContinue reading “I Need Some Advice…And A Line Of Credit”

How Do You Keep The Music Playing? How Do You Make It Last??

So you’re sitting in front of your laptop a couple of months post-launch scratching your head, thinking “What the heck should I do NOW?” Very good question. It’s one that I’m pretty sure most small business owners have. Launch week ROCKED!!! We sold a TON!!! But now? Two months later? CRICKETS. You’re still a waysContinue reading “How Do You Keep The Music Playing? How Do You Make It Last??”

Celebrate The Lifestyle, Not The Product

As a small business owner I was always challenged with finding new ways of reaching fellow handbag junkies who would buy my designs. In retrospect, I tried to boil the ocean and I didn’t reach my target at the right level. The primary goal was always to move units and recoup costs so I’d have funds toContinue reading “Celebrate The Lifestyle, Not The Product”

See A Need, Fill A Need

Yes, I stole the title from the movie “Robots.”  But I just credited them, so we’re good.  It’s a powerful statement, one that begs a question… Are people going to pay for your idea or service? This is the very first question you need to ask yourself as an entrepreneur.  And answer it honestly becauseContinue reading “See A Need, Fill A Need”

Nice To Have Or Need To Have? Don’t Count On Mom To Make The Final Call

I came across a great article on Silicon Moon about how to most effectively gauge market interest in your product or service.  The original article was posted to Venture Beat. Key question – Does it disrupt the numbing normalcy that we’ve grown used to in our daily lives?  Because if it doesn’t, there’s no market forContinue reading “Nice To Have Or Need To Have? Don’t Count On Mom To Make The Final Call”

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