How Can I Find Key Influencers In My Niche?

Start-ups are typically cash-poor, at least in their very early days. So how the heck are CEOs supposed to get the word out about their fabulous offerings? Marketing firms, publicists, advertisers…everything costs MONEY! CEOs need boku bucks in order to develop their ideas into something saleable but then they need even MORE money to reach…

Sometimes It’s Good To Take A Few Steps Back Before Moving Forward

My editor recently told me that publishers don’t like the “s” in “towards,” “backwards,” or “forwards.”  Add this to the ever-increasing list of things I didn’t know about writing.  So I thought the title of this post was kind of apropos. It’s come to my attention that the first few posts here sent somewhat of…

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