Go Big Or Go Home?

Boiling the ocean.

So cliché. We hear those words all the time in corporate America. It basically means you are trying to do way too much within a given endeavor/timeframe. Usually, those projects end up failing because you didn’t focus your efforts on the goal at hand and you let things get way out of control to the detriment of your resources.

But those words also have a lot of relevance for startup entrepreneurs, whose budgets are considerably smaller and time to market may very short. The first step is establishing a reasonable and manageable goal. Building toward that goal requires a well-thought out plan of action, with trackable tasks and milestones. You’re never going to meet your objectives if you’re flying by the seat of your pants. It’s focus that propels you to the finish line.

Courtesy of supplychainsabroad.wordpress.com

Courtesy of supplychainsabroad.wordpress.com

Easier said than done. I know. You’re excited and eager to create something prospective customers will embrace and value. Your passion drives you and ideas flow with no sign of stopping. It’s like you can’t control it…

But you must.

Take a step back. There’s a time and place for everything and even though you’re tempted and desperate to launch something beyond this universe, be thoughtful and careful about your longer term strategy. Start simple and work your way forward. You will have a better chance of meeting success if you keep your initial plans short and your end goals manageable.

This is the time to test. Try something. If it works, great. Incorporate it for the next launch. If it fails, you learned a lesson. Don’t make it a super-costly one.

Go big or go home?

Not always the way.

Go small to start. You have a better shot of winning big.

Courtesy of streetsmartproductmanager.com

Courtesy of streetsmartproductmanager.com

 

Steamy Shower Scenes & Swag

How many mailing lists do you subscribe to? Of all the emails that clutter your inbox, how many do you actually read or even OPEN, for that matter?

I’m sure the number is looooooooow. (It certainly is for me.)

So why bother sending them? They’ll probably get deleted on sight anyway, right?

Probably.

But if there is even a SLIGHT possibility a subscriber might actually take a minute to peruse the content, you better yank them in immediately otherwise any hope of getting them to take action is LOST. And if your emails are BORING and STALE, you might not get another chance to dazzle.

Courtesy of www.canalsidemedia.com

Courtesy of www.canalsidemedia.com

I sent out my very first newsletter about a month ago. I think it looked impressive. I tried to make it interesting, with pictures and graphics and cool content.  Nobody unsubscribed, so I guess that’s a good thing.

But this next edition needs to be BIG.  I want people to READ it and SPREAD the word.

Big news?  “UNLIKELY VENTURE” launches on Monday and I need my subscribers to tell their friends!!!

So here are some things I’m going to do to incent my audience:

  • Attract – An eye-catching headline will hopefully get subscribers to open the email. I’m thinking something relating to steamy shower scenes…that ought to raise some eyebrows, yes?
  • Engage – One thing I’m going to do is invite them to send me a funny picture of them holding my book (paperback or Kindle version – I won’t discriminate!). Then, I’ll post to my website and Facebook page. Everyone loves a little bit of fame.
  • Entice – I’m going to provide a link to the first two chapters of my book.  You don’t want to give away the farm, but providing a little taste of what they can expect is always a good thing! Plus, there will also be mentioned of GIVEAWAYS!!!!! And everyone loves swag!!!!

 

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