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Want A Chance To Win A $50 Amazon Gift Card???

Marketing. It’s a word that simultaneously excites me and makes me cringe. Platforms are constantly changing, making it difficult to reach a target market (ahem, Facebook), prospective customers are tuning out more and more because there is a constant glut of information being thrown at them, key performance metrics that trended positive six months ago…

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Innovation & The Chopped Challenge

Definitions for one thousand, Alex. “To introduce something new, make changes in anything established.” What is…INNOVATE!!! If you’re a Food Network fanatic like me, you know there is one show all innovators have to appreciate, regardless of your perceived prowess in the kitchen…CHOPPED hosted by Ted Allen. Taking a basket of sometimes intimidating, many times downright…

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Women Make Better CEOs…Just Ask Mr. Wonderful

Women make better CEOs. At least they do to Kevin O’Leary, the shrewd and calculating entrepreneur of ABC’s Shark Tank. But this isn’t conjecture; he’s got numbers to prove it. According to Mr. Wonderful, female-run companies offer him greater returns on his investments and quicker exits. “If I want high returns with low volatility, that equals a woman.” You heard it…

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Of Course I Want You To Stroke Me…Er, My Ego

If you’re an entrepreneur, you need to have a thick skin. You’ll come into contact with plenty of naysayers who will try to blast your ideas to smithereens. Don’t let them break your stride. LOL. I’m totally dating myself by making that reference… One night, Hubby and I had dinner with a dear friend of…

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Celebrate The Lifestyle, Not The Product

As a small business owner I was always challenged with finding new ways of reaching fellow handbag junkies who would buy my designs. In retrospect, I tried to boil the ocean and I didn’t reach my target at the right level. The primary goal was always to move units and recoup costs so I’d have funds to…

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If You’re A Mom Who Loves Red Wine, This Is For YOU!

Let’s face facts. Kids make a freaking mess. How many times have I had my little ones eat in their underwear so they don’t destroy their outfits? Whoa, too many times to count. You’d THINK they would eat over the table…I only scream out the request about fifty times a day! But, fortunately for me…

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