Marketing. It’s a word that simultaneously excites me and makes me cringe. Platforms are constantly changing, making it difficult to reach a target market (ahem, Facebook), prospective customers are tuning out more and more because there is a constant glut of information being thrown at them, key performance metrics that trended positive six months ago…
Definitions for one thousand, Alex. “To introduce something new, make changes in anything established.” What is…INNOVATE!!! If you’re a Food Network fanatic like me, you know there is one show all innovators have to appreciate, regardless of your perceived prowess in the kitchen…CHOPPED hosted by Ted Allen. Taking a basket of sometimes intimidating, many times downright…
I’m currently obsessed with Taylor Swift’s newest hit, Style. I admit I wasn’t always a fan but over the past months, I’ve changed my tune, no pun intended. Her music is peppy and catchy but what really impresses me is the way she’s been able to transform her brand into a vocal empire. Three specific…
Happy Friday everyone! Here’s a question to all you self-proclaimed entrepreneurs out there – How long does it take you to get back on the proverbial horse once you’ve been bucked?? Check out this great little clip from Barbara Corcoran on the secret to handling rejection. It’s not about how many times you fall, it’s…
Women make better CEOs. At least they do to Kevin O’Leary, the shrewd and calculating entrepreneur of ABC’s Shark Tank. But this isn’t conjecture; he’s got numbers to prove it. According to Mr. Wonderful, female-run companies offer him greater returns on his investments and quicker exits. “If I want high returns with low volatility, that equals a woman.” You heard it…
I’m a big “Shark Tank” fan. Love the way they refer to themselves as a venture capital firm on steroids. Well, maybe only Mr. Wonderful made that reference…in one episode. But it stuck with me…because it’s kind of true. =) I love ALL the sharks. I think they each bring their own unique elements to…
If you’re an entrepreneur, you need to have a thick skin. You’ll come into contact with plenty of naysayers who will try to blast your ideas to smithereens. Don’t let them break your stride. LOL. I’m totally dating myself by making that reference… One night, Hubby and I had dinner with a dear friend of…
As a small business owner I was always challenged with finding new ways of reaching fellow handbag junkies who would buy my designs. In retrospect, I tried to boil the ocean and I didn’t reach my target at the right level. The primary goal was always to move units and recoup costs so I’d have funds to…
Want to know one of my biggest pet peeves? The chronic complainer who LOVES to point out problems but NEVER volunteers a solution. Those people irritate the hell out of me. Guess what? If you want to be successful in business, DON’T be one of those people. I’m fired up, can’t you tell with all…
Let’s face facts. Kids make a freaking mess. How many times have I had my little ones eat in their underwear so they don’t destroy their outfits? Whoa, too many times to count. You’d THINK they would eat over the table…I only scream out the request about fifty times a day! But, fortunately for me…
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