Startup Spotlight: Let’s Go Du+ch!

Sharing experiences, creating memories, engaging with like-minded people, enjoying a richer life… this is the concept behind going “du+ch.” The company was born of longtime friends Vincent Paradiso and Debora McCleary, who partnered to create a social network for travel and entertainment. Both entrepreneurs in their previous lives, Vincent and Debora created a unique wayContinue reading “Startup Spotlight: Let’s Go Du+ch!”

I Need Some Advice…And A Line Of Credit

Let’s face it. New business owners have a heck of a lot to learn when they’re first starting out and they often learn very costly lessons. Wouldn’t it be great to have a trusted funding resource with expertise in your industry, which could guide decision-making with sound advice and help you better manage your financialContinue reading “I Need Some Advice…And A Line Of Credit”

Taking It To The Street…Maybe With Some Wine And Cheese

In a world where virtual is no longer the alternate reality, there is still a lot to be said for direct human contact as a driver of prospects and sales. Let’s face it, we’re all way too dependent on our mobile devices and completely absorbed in email, texting, Facebook, Twitter, Pinterest, Instagram, YouTube…and on andContinue reading “Taking It To The Street…Maybe With Some Wine And Cheese”

Be Loyal To Your Royals

Customer is king…or in my case, queen. =) But words are cheap. You need to create an experience so a customer truly feels that patronizing your product offering is worth their time and money. You need to make them feel special and valued to inspire loyalty. I’m going to tell you a little story. AContinue reading “Be Loyal To Your Royals”

The Swifty Entrepreneur

I’m currently obsessed with Taylor Swift’s newest hit, Style. I admit I wasn’t always a fan but over the past months, I’ve changed my tune, no pun intended. Her music is peppy and catchy but what really impresses me is the way she’s been able to transform her brand into a vocal empire.   Three specificContinue reading “The Swifty Entrepreneur”

How Do You Keep The Music Playing? How Do You Make It Last??

So you’re sitting in front of your laptop a couple of months post-launch scratching your head, thinking “What the heck should I do NOW?” Very good question. It’s one that I’m pretty sure most small business owners have. Launch week ROCKED!!! We sold a TON!!! But now? Two months later? CRICKETS. You’re still a waysContinue reading “How Do You Keep The Music Playing? How Do You Make It Last??”

Celebrate The Lifestyle, Not The Product

As a small business owner I was always challenged with finding new ways of reaching fellow handbag junkies who would buy my designs. In retrospect, I tried to boil the ocean and I didn’t reach my target at the right level. The primary goal was always to move units and recoup costs so I’d have funds toContinue reading “Celebrate The Lifestyle, Not The Product”

Why Should I Care???

Okay. If I haven’t made this point clear in the past, let me try again. People are INUNDATED with information, 24 x 7. If yours doesn’t have the potential to minimally raise an eyebrow, KEEP IT TO YOURSELF! I’ve experienced this firsthand in my own entrepreneurial endeavors and it never ceases to amaze me how someContinue reading “Why Should I Care???”

Likes, Shares and GIVEAWAYS!!!

I just spent two days in Atlantic City at a leadership offsite where one of the resounding themes was COMMUNICATION. There were a couple of other themes floating around as well….like gambling and drinking but for purposes of this article, I’ll focus on the former. =) So, to put it very bluntly, communication can makeContinue reading “Likes, Shares and GIVEAWAYS!!!”

To Boost Or Not To Boost

I’m not a Facebook guru, by any stretch. My fan page confuses the heck out of me, specifically why some posts get minimal reach whereas others get tremendous engagement…we’re talking mind-blowing numbers. From little old me. =) I still have yet to figure out how these posts are evaluated by the elusive Facebook algorithms butContinue reading “To Boost Or Not To Boost”

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