Sharing experiences, creating memories, engaging with like-minded people, enjoying a richer life… this is the concept behind going “du+ch.” The company was born of longtime friends Vincent Paradiso and Debora McCleary, who partnered to create a social network for travel and entertainment. Both entrepreneurs in their previous lives, Vincent and Debora created a unique way for people to connect with others who would share the cost of excursions they may not otherwise have been able to experience due to excessive costs. Their efforts established a marketplace for sharing life’s adventures, big or small and I had the pleasure of catching up with Vincent to chat about some of his hopes, challenges, and goals for the future. I was also excited to gather a few sound bytes from Deb, who founded the premier New York beauty directory, The Debb Report. And you all know I’m a sucker for all things beauty and fashion… =)
Vincent, prior to co-founding du+ch, you had a very successful professional career in ballet. What made you decide to delve into the world of entrepreneurship?
I’ve always been bit of an entrepreneur. I love ballet, but I always knew I would do more. I’d always had an interest in real estate so I formed Paradiso Properties. My goal was to have multiple investment homes that I rent and manage, along with a real estate license to sell homes. But I quickly grew bored with my new career choice. I made money, but it wasn’t my passion. I started contemplating new ideas. I thought of all the amazing things I did with colleagues while on tour with NYCB, and how we would split the bill. We wouldn’t have been able to enjoy as much had we not shared the cost. I knew I had something but wasn’t ready to dive in. One night out with my girlfriend, I wanted to book bottle service at a club but didn’t want to pay $1,500. Our friends couldn’t join, so we skipped out and the idea for du+ch was born.
Deb, what differences have you experienced between building du+ch and building the Debb Report? What unique challenges have you faced with each endeavor and how have you addressed them?
The first challenge with the Debb Report was having my partner drop out. I ended up funding the entire site on my own, and found a few friends to help me write all the salon bios that are (almost all) now in place. Updating my site is still a challenge, because aside from Twitter, Facebook and Instagram updates, I have to be on top of so much information. I realized that I couldn’t do it all on my own, especially with the time du+ch now needs. I recently hired a wonderful beauty/fashion blogger to help create original content to help grow my site and SEO. Having a partner who is fully engaged and committed is a necessity. Vincent and I definitely have a give and take when it comes to growing du+ch. We complement one another very well and have complete trust in each other, which is invaluable. Because du+ch is an e-commerce site, it is a much more involved endeavor than my directory so Vincent and I are having to learn as we go. We constantly seek expertise from those who have done this before and people have been very generous with their time and knowledge.
Choosing the right partner is so important when founding a brand-new venture. How do you work through differences in opinion and what qualities do you each bring to the table?
(Vincent) Deb is a long time friend. We have great chemistry. When I approached her with du+ch, she was immediately ready to jump onboard. The key for us is making sure we always keep open lines of communication. She helps ground me and work through new ideas. As I’d mentioned earlier, the ideas don’t stop. You can’t attack all of them at once, you have to stay focused. du+ch would be nothing if I’d built it, then decided to go out and work on another idea. Being able to keep everything organized helps a lot. We have yet to have any major disagreements, but I believe we both are the types of people who will listen. We will acknowledge each others’ points, let them sink in, and compromise on a solution.
(Deb) Vincent and I agree on most things day-to-day, but when we disagree, we have a real ability to listen to one another and come to a joint agreement fairly easily. Luckily we are both sane, thoughtful and committed to making du+ch a success, no matter how long it takes us.
What is the best part about running your own business?
Exactly that, it’s mine. I’m directly responsible for its success and/or failure. I take great pride in bringing an idea to life. It’s challenging work, but when you know your hands are involved in every working aspect, it is so rewarding. I look forward to each and every day. I am constantly learning about every aspect of my business.
Du+ch is such a unique concept. Do you have plans to expand beyond more elite and trendy events? Do you see a market for couples, families, businesses?
Absolutely! We’re now in all of those markets. The beauty of du+ch is that everything on the site is user-generated. The same way you can sell anything on eBay, you can share anything on du+ch. It is a marketplace that puts the power of the sharing economy in the hands of the masses. You no longer have to build an app to enter this space, you can use our platform to share anything you want. Every user, individual or corporate, can host and search for anything they want to share. The look of our brand is luxurious, but users can share free events, basic group packages, or even ultra luxe experiences. We take the social element of Facebook events, the payment features of Eventbrite, and combine them into one site. The greatest thing is you can reach more than just your current circle. The point is, friends cannot always join in the fun. With du+ch, you can find those who can, get to know one another, and pool your funds to make anything within reach. The great thing about du*ch, and what separates us from a Groupon/Eventbrite, is our social transparency. Every user has a profile with reviews and verifications, so you can meet new people and feel comfortable sharing with them.
If you knew then what you know now, how might you have advised yourselves before launching du+ch? Any big aha! moments?
I would have been a lot more specific in the design and build of the website. I had it in my head, but translating it to developers was difficult. They needed every single specification and I didn’t anticipate providing them that level of detail. I would have also done more research on payment processors. When we create the app, I am going to document every last detailed requirement for the developers. I won’t leave any stone unturned.
What would you say are the top three skills needed to be a successful entrepreneur?
Discipline, focus and creativity. It is so important to stay disciplined. There are too many distractions surrounding us everyday – Facebook, Instagram, Twitter, etc. You have to resist the temptation and prioritize. You also have to focus on your goals, plan your short- and long-term strategies and then execute your plans to achieve them. That said, you have to remain creative, think out of the box and fill a perceived need. Always strive to disrupt the status quo.
What have been some of your failures since launching du+ch, and what have you learned from them?
I assumed once the site was built, the audience would come. I thought people would just find it, sign up and leverage the network, which wasn’t the case. I also focused too much energy on creating the perfect user experience. Marc Cuban once said, “Perfection is the enemy of profitability, you can try to make everything perfect, but you’re losing opportunity somewhere else.” What may seem perfect and simple to one may not be the same for others. I also mistakenly assumed that upon launch, I would play a support role. I didn’t realize I was going to have get out there and sell. That is the biggest challenge. Once you fill the need, you need to let the world know you’ve filled it. You have to make your own opportunities.
To what do you most attribute your success? What would say are the five key elements for starting and running a successful business?
Taking the lessons I’ve learned from the ballet and applying them to the business world. For both, you need to exhibit the discipline, focus, and creativity mentioned earlier, but you also have to be willing to fail, deal with rejection, perform, and not let anyone define you. We failed all the time while dancing. If a step wasn’t executed as expected, you didn’t give up. Instead, you figured out what went wrong, fixed it, repeated it, and tried to perfect it. We dealt with rejection on a regular basis. In business, you have to do the same. Not everyone will love you or embrace your vision and that’s okay. So many of my most rewarding experiences came from taking a leap. Never be afraid of failure.
How do you go about marketing your business? What has been your most successful form of marketing?
Getting the word out is our biggest challenge, especially on a shoestring budget. I have seen a big jump in traffic when I advertise and share available listings on Facebook, but it hasn’t converted much yet. One experience that did convert was dinner with a private chef. The price was extremely reasonable and users wanted to take advantage of the opportunity. We are working on lining up fun yet cost-effective experiences. Giving corporate partners a chance to list group deals as they would with Groupon, but without the heavy fees, will help line up some great offerings. I also notice that when I do interviews like this, we get a major boost. I think it helps so much to get the word out. This interview engages a new audience and helps us connect with them. Some readers may skim our story, some may read the whole thing, some will love it, some will hate it, but either way I just grabbed the attention of a potential user and was able to get my entire message across. It is the best way to acquire new users and highlight interest in our brand.