As a small business owner I was always challenged with finding new ways of reaching fellow handbag junkies who would buy my designs. In retrospect, I tried to boil the ocean and I didn’t reach my target at the right level. The primary goal was always to move units and recoup costs so I’d have funds toContinue reading “Celebrate The Lifestyle, Not The Product”
Tag Archives: startup
There’s Nothing Taboo About Failure
Hi, my name is Kristen and I am a handbag junkie. In fact, I love them SO much that I spent a very large sum of money to design and sell my own. Unfortunately, though I cherished those handbags and saw them having a unique value proposition, my business never did become profitable. I reallyContinue reading “There’s Nothing Taboo About Failure”
I AM…The Idea Mama
You know the moment when inspiration strikes. The whole EUREKA experience…it’s incredible, isn’t it? And do you know what’s even better? You mention the fabulous idea to an objective outsider and they’re just as charged about it as you are. That’s the second you know…you have SOMETHING and it’s BIG!!! #bestfeelingever (LOL!) Anyhoo, I’m kindContinue reading “I AM…The Idea Mama”
Think I Found My Solemate
I love wearing ridiculously high heels. You know, the kind that make you cringe in anguish with each step taken after a short while of wear. Regrettably, as I age, my threshold because shorter and shorter. The pain is never a deterrent for me. Nope, I suffer willingly. I ignore the toe-crushing sensations and theContinue reading “Think I Found My Solemate”
How To Make A Big Splash…Relatively Speaking
Launch week was AMAZING!!!! Okay, I’m not hitting the USA or NYT bestseller lists, but “Unlikely Venture” held onto 2 Amazon bestseller lists – to this moment! And the rankings are awesome! I worked really hard to make a big splash launch week and I’m very happy with the results…though I will tirelessly work towardsContinue reading “How To Make A Big Splash…Relatively Speaking”
Don’t Go It Alone
Entrepreneurs aren’t superhuman. Sure, they have drive, vision and dedication but that doesn’t always guarantee success. It’s easy to get derailed and frustrated when things don’t go smoothly as planned. And trust me, they never do. The road to greatness is fraught with challenges so why not rely on help from others who share yourContinue reading “Don’t Go It Alone”
I Built The Perfect Product, Now What?
I was overly anxious to get my beloved Krina handbags out to market…and social media was only a glimmer on the horizon…we’re going back about ten years. So my partner and I had to rely on human contact to make any inroads in the fashion industry – a super-important but near-impossible task. After all, the first stepContinue reading “I Built The Perfect Product, Now What?”
What’s In A Name?
Picking the name of your startup is a really important exercise. With any luck, you’ll have it forever. It’ll drive your logo design…LOL. I’m a sucker for logos. Huge fan of Fiverr and Vista Print. Your company name is your primary identifier. In my opinion, it should have meaning, relevance and most of all, beContinue reading “What’s In A Name?”
Recipe For A Startup Romance
If you saw my last post “Wanna Learn How To Start A Startup?” you know that running a startup is pretty much a 24 x 7 gig, which begs the question, are there any slivers of time in a given day dedicated to dating and romance? I mean, even entrepreneurs need love, right? Interesting andContinue reading “Recipe For A Startup Romance”
Wanna Learn How To Start A Startup?
Lucky Stanford students get all the perks. They get to learn how to start a startup in a class taught by some of the most successful tech founders in Silicon Valley. Sam Altman, entrepreneur, venture capitalist and president of Y Combinator, and Dustin Moskovitz, co-founder of Facebook and Asana, delivered the first lecture. I pickedContinue reading “Wanna Learn How To Start A Startup?”