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Celebrate The Lifestyle, Not The Product

As a small business owner I was always challenged with finding new ways of reaching fellow handbag junkies who would buy my designs. In retrospect, I tried to boil the ocean and I didn’t reach my target at the right level. The primary¬†goal¬†was always to move units and recoup costs so I’d have funds toContinue reading “Celebrate The Lifestyle, Not The Product”

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