See A Need, Fill A Need

Yes, I stole the title from the movie “Robots.”  But I just credited them, so we’re good.  It’s a powerful statement, one that begs a question…

Are people going to pay for your idea or service?

This is the very first question you need to ask yourself as an entrepreneur.  And answer it honestly because if you don’t, you’re going to spend a lot of money chasing down market share that you will never be able to capture.

Something needs to set your offering apart from the rest, otherwise it will become noise.  And people tune out noise.

When my best friend and I created our first handbag collection, we foolishly thought high quality leathers and hardware in vibrant colors would set us apart.  And if that didn’t do it, we always had our little “story” to fall back on.  Krina handbags were designed for the “thinking” woman.  So we included a penny hidden in the lining of each bag.  It was our cute little thing.  Guess what?  Nobody cared.  We loved that design element but it didn’t sell the bags.  It was different, but alas, not different enough.

Ever hear of the Butler bag?  I wasn’t a fan, because the styles didn’t do much for me. Plus, I’m too much of a handbag snob to carry a non-designer bag.  But the utility is what captured the hearts of women everywhere, proof positive that a large chunk of my target market was more concerned with function than fashion. My pennies couldn’t hold up to Jen Groover’s clever way of compartmentalizing life into a structurally-sound handbag.

 

 

 

 

She identified a need and created the solution.  It’s made her a raging success.  Her prices were competitive early on and she was able to claim her market share.  As time has gone on, the pricing increased but her fan base hasn’t wavered.  Kudos, Jen!

Jen Groover addressed a major pain point for women struggling for some degree of organization in their busy lives.  And that’s the name of the game.

Rejection Never Felt So Satisfying

Like all authors seeking validation by gaining acceptance to an exclusive publishing house, I submitted “Unlikely Venture” in hopes of scoring a lucrative contract and promises of making the bestseller lists.  Fortunately, like a Band-Aid being yanked from a wound, two out of the three I submitted to rejected it right away, for a variety of reasons that were kind of evasive and basically not very constructive.  Part of this was my error, as I submitted to the wrong imprints with the publishers.  Oh well.  That’s when my Type A alter ago stepped in and convinced me to self-publish.

Courtesy of writersontheend.com

Courtesy of writersontheend.com

But what about the third publisher?

Well, the third one was a little behind the 8-ball. The editors requested the first three chapters after FINALLY approving my query. That was a couple of months ago, when I was on the path toward self-publishng.  I sent them anyway…couldn’t hurt, right?

Fast forward to this morning.  I scrolled through my emails to find a reply from the publisher. Here’s what I read:

Kristen,
Thanks for letting us take a look. Unfortunately, we have to pass. There’s something in the tone of the heroine that’s just a little to gritty for our contemporary line. We do wish you the best in placing this work.
Gritty?  According to Dictionary.com, “gritty” means “resolute and courageous; plucky.”
Hell, that kind of rejection is AWESOME!  I hate pathetic, damsel in distress heroines.  If that’s the kind of girl they want, yeah they’d be barking up the wrong tree with Jessica Latham.  It wasn’t meant to be.
But shame on me for not doing the correct research.  You see, I was embarking on a new business venture, seeking an investor without knowing if our end goals were in sync.  I assumed an established publisher would be able to reach my target demographic, just because they have deeper pockets and a larger distribution network.  But that’s not necessarily the case.  We don’t share the same vision and strategy.  They are looking for something I don’t offer.  Their response is very clear on that fact.  And the submission turned out to be a wasted effort on my part.  We wouldn’t be compatible business partners because we aren’t aligned in our objectives.
Lesson learned…resources alone do not guarantee an effective business relationship and researching potential business partners will ensure your product or idea gets a fair shot at evaluation.
And as for me, I continue along my path…as a sole proprietor. =)

Please Brand Me Now!!!!

Courtesy of www.born-social.com

Branding. Argh.  Sooo challenging…and so permanent.  It needs to be just right. Identifying your “brand” is kind of like going to college, where the goal is trying to figure out what you want to do with the rest of your life.  But at eighteen, who really knows THAT? You have to pick a major but what are […]

[Continue reading...]

The Flower Power Entrepreneur

il_570xN.622853375_2yhe

Do you know what I absolutely hate spending money on? Greeting cards. I spend tons on cards for people that may be displayed on a counter for a couple of days and then casually get tossed into the trash.  Even the “discount” cards are still around $2.99.  And let’s not even discuss the dollar store cards. […]

[Continue reading...]

It Can’t Just Be Smart…It Needs To Be Vogue

Courtest of www.bostonglobe.com

It can’t just be a “smart” watch. Because Apple would effectively eliminate and alienate every style-and-label-conscious consumer in its target audience. Common objection to an iDevice gracing my wrist – Why do I need a smart watch?  I’d rather sport a Chanel J-12 or my Cartier Balloon Bleu.  I have an iPhone…with a super blingy case…I’m […]

[Continue reading...]

Jersey Girls Love Their Barefoot Sandals!

photo-5

Ahhh…Oyster Fest 2014. Lobster rolls, crab cakes, clams, oysters, beer and…bling? Something I’ve always loved about the festivals in Jersey is that they celebrate small business owners.  We always find interesting products in our travels and if they are any bit girly, Lulu is at the table, front and center, ready to patronize. Yesterday was […]

[Continue reading...]

Yet Another Teaser & Giveaway…YAY!!!!!

1-3

Hubby was just on Facebook and pointed to a picture of a girl named Gina who just had a Scrabble piece of the letter “G” tattooed to her ankle.  He said, “Would you ever do that?”  And I shook my head vehemently.  “No, absolutely not.  My name doesn’t begin with a ‘G’.” LOL.  But seriously…. […]

[Continue reading...]

How Much Of A Sucker Are You???

photo-3

Grandpa took the crew to football tonight.  I am super-excited  It’s been a long week and I really need to kick back with a glass of vino.  Ahhh.  I hear the chardonnay screaming at me to take the first refreshing sip.  But I resist, I just need to put away a few more stray toys.  Only […]

[Continue reading...]

How Can I Find Key Influencers In My Niche?

instyle

Start-ups are typically cash-poor, at least in their very early days. So how the heck are CEOs supposed to get the word out about their fabulous offerings? Marketing firms, publicists, advertisers…everything costs MONEY! CEOs need boku bucks in order to develop their ideas into something saleable but then they need even MORE money to reach […]

[Continue reading...]

Wouldn’t It Be Awesome If I Was A Developer Who Could Program My Own Freaking Ideas??

I’ve been extremely occupied with edits for my second novel, “Nothing Ventured,” this week.  And I thought there was no creativity left in my overworked brain to pour into the old entrepreneurial arsenal.  Thoughts of Mia and Chris incessantly swarm my mind and my sole focus is to finesse their love story to the satisfaction of my editor. […]

[Continue reading...]
Follow

Get every new post delivered to your Inbox.

Join 719 other followers

%d bloggers like this: