So You Wanna Be A Blogger?

Blogging is a great way to connect with a target audience on a somewhat personal level on one condition… you actually BLOG. It sounds great in theory – start a blog, write about a cool topic, get a bunch of readers to follow you, and BOOM! All of a sudden you’ve graduated to Perez Hilton status, with 14,500,000 estimated monthly users. Who wouldn’t want THAT????

But you need compelling content that people crave. It doesn’t happen overnight and it definitely won’t happen unless you do a few key things right up front.

Your first step is to figure out your topic and blog name. It can be your name or something that is related to the type of content you want to write about. When I created my blog, I knew I wanted to write about innovation, entrepreneurship and startups. So I agonized for DAYS and finally came up with The Idea Mama. It’s catchy, right??? =)

Once you have a name, you’re ready to roll! So here it is… my top 10 list for starting a new blog! These steps come way before your fingers hover over the keyboard, itching to type that first entry. There’s a lot of prep that goes into the setup. Don’t rush the process. Take your time, think long and hard about your goals with the blog. These tips will help you get started.

Group of BLOG related 3D words. Part of a series.

  1. Buy the domain. You can’t have a website without a domain name. It’s your home address… on the web. Go to http://www.godaddy.com and find out if it’s available. If it is, GRAB IT! If you want to test the waters, buy it for one year instead of three.
  2. Select a blogging platform. I use WordPress and I like it. I’m not wild about TypePad. I’ve used that in the past and found it to be extremely frustrating. One of my other sites, Author Navigation, was built with Weebly. They have a free trial available. Weekly is very intuitive. You can drag and drop components onto your page according to the theme you select. Easy to use and very reasonably priced.
  3. Get a logo for your website. Fiverr is THE place to go for a cost-effective graphic. It’s one of my favorite places on the web. It’s a community of freelancers who offer gigs for graphic design, online marketing, advertising, music and audio, writing and translation – all starting at $5. You can always beef up your gig for an additional amount but let me tell you, I’ve gotten kick ass results with only $5. Go. NOW! If you need a recommendation, I’ve got a guy… =)
  4. Create a Twitter handle…I have a couple… @kristen_luciani, @theideamama. Use your new blog name and if it isn’t available, come up with some variation. Then, HAPPY TWEETING! You’ll share your own content, as well as content you come across on the web and with your fellow tweeps. We’ll get to that in the next tip…
  5. Create a CrowdFire account. This will help you find the right target audience to follow on Twitter. It helps to grow your following, which you NEED to grow. You’ll also be able to find INFLUENCERS using this tool. Influencers are people who are subject matter experts in your topic and have a large following, which represents a large opportunity for consumption of quality content. Establish relationships with a few key influencers. Retweet and comment on their content and hopefully, they will eventually return the favor.
  6. Create a Facebook page for your blog and start to get likes. Make sure you post to it several times daily. You can post images, links to articles or anything else that is relevant to your blog. The purpose is to engage with your fan base and sharing compelling content is the best way to engage. Videos are cool too. People really appreciate the personal interaction, so get out of your comfort zone.
  7. Set up an Instagram account. You can post images or 15 second-long videos. AND you can link your Instagram account to Facebook and Twitter, so any of your images will post to all three locations.
  8. Establish a Hootsuite account. This is a tool that allows you to consolidate all your social networks and post to all at once. TIME SAVER!!!!!!
  9. Register an account on Quora. This is a great way to get exposure to a new audience. Establish yourself as a subject mater expert on your topic by answering questions in that category. It really helps get your voice heard and people will start to become familiar with the value you bring to the table. AND, you can always use those questions/responses as blog posts!
  10. Subscribe to a photo site. I belong to Dollar Photo Club. It has great images and is extremely cost-effective. $99 per year entitled you to 99 images. Each additional one will cost only $1. There are plenty of other sites, but this is my preference. You can’t post random Google images on your blog, even if you credit the website. If you get caught, you’ll get a nasty letter warning  you to take the image down or else legal action will be taken and you’ll most likely be threatened with a fine.

There are also a ton of informative books on blogging. Here are a few of my faves:

Feel free to browse other titles…just be careful that the book wasn’t published too long ago otherwise the industry will have changed too much for the information to be really relevant. Sometimes, though, you can find diamonds in the rough.

Okay, I’ve gotten you started. Next steps?

WRITE, then SHARE!!!!

Social Media Ideas Designer Desk Architectural Tools Office Concept

Social Media Ideas Designer Desk Architectural Tools Office Concept

Happy Release Day! Palm South University, Episode 1 by Kandi Steiner

Title: Palm South University: Episode One
Author: Kandi Steiner
Release Date: Aug 25, 2015
Find on Goodreads

Drama. Lies. Sex. 

Welcome to Palm South University.

The weather isn’t the only thing heating up in South Florida. At a school where fraternities and sororities don’t exactly play by the rules, relationships are bound to be tested. Parties and sex are definitely key ingredients in the Palm South recipe, but what happens when family issues, secret lives, and unrequited love get tossed in the mix?

Follow Cassie, Bear, Jess, Skyler, Erin, Ashlei, and Adam as they tackle college at a small, private beach town university. Written in television drama form, each episode of this serial will pull you deeper and deeper into the world of PSU.

Where the sun is hot and the clothes are scarce, anything can happen.

Amazon

After I finish my first drink and order another, I wander up to the group of guys at the pool table. We play for a little over an hour, drawing an even larger crowd because – clearly – we’re the most fun this joint has seen in a while. I’m cozied up and working on one of the hottest guys in the group when he informs me he has a fiancé.
Wow.
Buzz Killington, ladies and gentlemen.
I hang out with the group a little longer, hoping to move on to a new prospect, but they all head out before I have a chance to seal the deal with any of Mr. I’m-Engaged-But-You-Don’t-Need-To-Know-That-Until-It’s-Clear-You-Expect-To-Sleep-With-Me’s friends. Sighing, I take my place in the same barstool as before and Jarrett slides a fifth drink my way.
I hold up my hands. “I should probably say no this time. It’s almost closing time and I need to drive.”
“Not necessarily,” he offers. I eye him curiously and the corner of his mouth pulls up mischievously. He finishes wiping down a glass and hangs it above his head before leaning across the bar, his minty breath tickling my drunken senses. “You’ve been trying all night to get with that douchebag when I could have told you from the beginning that he wasn’t available. And now, you’re left with an ache between your legs that you don’t want to take care of on your own. So yes, you could drive home, get up and go to work tomorrow and just try again another night. Or,” he pauses, licking his bottom lip and dragging his teeth across the top as his eyes fall to my mouth. “You could give me your keys, jump in my truck, and let me take you back to my place so I can cure you of your current situation.”
Oh hell to the fucking yes.

Kandi Steiner is a Creative Writing and Advertising/Public Relations graduate from the University of Central Florida living in Tampa with her husband. Kandi works full time as a social media specialist, but also works part time as a Zumba fitness instructor and blackjack dealer. 

Kandi started writing back in the 4th grade after reading the first Harry Potter installment. In 6th grade, she wrote and edited her own newspaper and distributed to her classmates. Eventually, the principal caught on and the newspaper was quickly halted, though Kandi tried fighting for her “freedom of press.” She took particular interest in writing romance after college, as she has always been a die hard hopeless romantic (like most girls brought up on Disney movies).

When Kandi isn’t working or writing, you can find her reading books of all kinds, talking with her extremely vocal cat, and spending time with her friends and family. She enjoys beach days, movie marathons, live music, craft beer and sweet wine – not necessarily in that order.

Facebook | Twitter | Website | Goodreads

 

Happy Release Day! “Life Rewritten” By Andrea Johnston

Title: Life Rewritten Author: Andrea Johnston Release Date: Aug 20, 2015 Find on Goodreads I never thought that, at 40, this would be my life. Mourning the loss of the man I vowed to love for life was hard enough. Online dating, starting a business, and falling in love was never the plan. Victoria Bennett […]

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Startup Spotlight: Let’s Go Du+ch!

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Sharing experiences, creating memories, engaging with like-minded people, enjoying a richer life… this is the concept behind going “du+ch.” The company was born of longtime friends Vincent Paradiso and Debora McCleary, who partnered to create a social network for travel and entertainment. Both entrepreneurs in their previous lives, Vincent and Debora created a unique way […]

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What Would You Do To Win A $50 Amazon Gift Card???

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Maybe you’d sign up for my super-awesome exclusive reader list??? If you’re reading this and have already signed up, FANTASTIC! Thank you!!! But for all of you who are still not convinced, give me a chance to make you a fan!!! I think I’m a lot of fun! And you may find we have a […]

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Take Control Of Your Future And Reap The Rewards

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Self-published authors have a pretty steep learning curve if they want to joint the ranks of the bestsellers. And I’m not talking about the Amazon bestsellers, I’m talking about the New York Times and USA Today bestsellers. Not an easy feat. It also doesn’t happen for everyone. Authors can bust their tails for years and […]

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Cover Reveal & Amazon Gift Card Giveaway!!!

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Okay… I’ve been waiting for this for soooooo long and I just had to do a giveaway to celebrate the great news!!! Click Here To Enter The Rafflecopter Giveaway!!! Drum roll, please… I give you… the cover for “Nothing Ventured!” Book Two of The Venture Series will be available in early Fall! For more news and fun […]

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I Need Some Advice…And A Line Of Credit

Presenting a new idea - crowdfunding or community funding concept

Let’s face it. New business owners have a heck of a lot to learn when they’re first starting out and they often learn very costly lessons. Wouldn’t it be great to have a trusted funding resource with expertise in your industry, which could guide decision-making with sound advice and help you better manage your financial […]

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FOCUS!!!! And Then Drink To Your Success

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I came across a quote from Lori Greiner the other day and it is flipping brilliant. For those of you who don’t know who she is, if you’re an entrepreneur, Google her. Like, right NOW. She’s the reigning “Queen of QVC” and one of the stars of NBC’s “Shark Tank” – the one they refer […]

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Indie Author Swag Extravaganza Giveaway!!!

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Author Navigation is sponsoring an indie author swag extravaganza this week! In honor of the July 4th holiday and the launch of new entrepreneurial ventures (I ALWAYS CELEBRATE THIS!), Ryan Ringbloom and I have collected a fabulous assortment of swag, autographs and signed BOOKS from our fellow indie authors and we’re hosting a giveaway to find […]

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