How To Make The Lust Last

Kevin Hale, partner of Y Combinator and founder of Wufoo, recently gave a fab presentation at Stanford as part of the “How To Start a Startup” course. I LOVE these sessions. It’s so great to gain perspective from those who’ve been successful putting their lessons into practice.  You know the saying “those who can’t do, teach?” Not the case with this series of guest lectures.

Aside from the fact that Hale is an entertaining and colorful presenter, he uses dating and marriage analogies when discussing how to build a product with the goal of being embraced by a target audience.  How apropos…totally appeals to my romance author side.

Some key points he hits on are as follows:

  • Build a passionate user base
  • Give them something that will make them successful in some recognizable way
  • Focus on the value used to get your first dollar or customer…if you figure that out, it will help guide you along the path to your first million (with a little luck and a lot of capital – those are my two cents)
  • Build a product you want people to love and form a relationship with

http://www.youtube.com/watch?v=sz_LgBAGYyo

Hale likens attracting a new user to dating and keeping existing users to marriage.  Very clever.

Think about it…when you’re dating, everything is new, exciting, intriguing. First impressions are absolutely key. Little romantic gestures make you melt, butterflies are constantly fluttering about in your belly when you think about the person. It’s pure bliss, right???

Value is established.  But how do you make those feelings last? Because anyone who is in a long-term relationship knows the excitement dies down after a while and it’s only a matter of time before the “dew is off the rose.”

So how do you maintain that value?

You need to keep things fresh and different…always looking for opportunities to enhance.  You can’t sustain a meaningful relationship unless you take your partners’ wants and needs into account and these WILL evolve over time. Trust me. =)

Cater to your faithful customers. Don’t take them for granted. Talk to them, LISTEN to their feedback and incorporate it into your product base to the best offerings possible.  If you want to maintain a healthy rapport with your users, you need to be flexible, communicative and willing to compromise.

 

I’ll Be Wearing Valentino When I Collect My Oscar

Gillian Flynn is living my dream. Not only is she an A-list New York Times best-selling author, but she’s also headed for the Oscars with the film adaptation of “Gone Girl.”  Red carpet, designer gown, borrowed Harry Winston jewels…yes, she is a freaking rock star in my opinion.

My books take me about three-four months to complete. I don’t outline or plan…I just write. I let the characters take me along for the ride. Sometimes I’m surprised at their decisions, sometimes elated at their realizations, sometimes saddened about events for which they lack control, but I’m always excited to find out what happens next.

During the writing process, I get to know my characters.  For example, I wrote a nine-page character sketch on the hero in my latest novel (which is about four scenes away from being in completed draft mode – YAY!). I needed to get inside his head so I could convince my readers who and what he is and why.  I crafted a picture in my mind. I hear his voice in my head as I read his exchanges with other characters. I know his expressions and his mannerisms. He is as real as I am.

So naturally, I can see him on the silver screen.  I’d love the chance to make him as real to the world as he is to me, to create the alternate reality I’ve lived for the past several months.  Gillian Flynn had her chance…and it’s paid off royally….to the point of $77.9 million (as of press time for the 10/24 issue of Entertainment Weekly).

Ahhh…like I said…THE DREAM.

But first things first…gotta hit the lists before I can collect my own Oscar…in Valentino.  =)

Shark Tank Needs To Invest In ‘High & Dry’

Wow. I just saw Mark Cuban and Robert Herjavec invest $1.2 million for a 20% stake in a company called Red Dress Boutique. Daymond John didn’t get into it at all and clothing is his niche. Wonder why… ‘Shark Tank’ Sneak Peek: Red Dress Boutique Seeks $600,000 Hmm…just checked the website.  TEMPORARILY CLOSED FOR MAINTENANCE?! […]

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I Built The Perfect Product, Now What?

Courtesy of www.popsugar.com

I was overly anxious to get my beloved Krina handbags out to market…and social media was only a glimmer on the horizon…we’re going back about ten years.   So my partner and I had to rely on human contact to make any inroads in the fashion industry – a super-important but near-impossible task.  After all, the first step […]

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How To Land The Sale

Courtesy of www.highprobsell.com

People want to buy but they don’t want to be sold. Words to live by for a sales person. You want to establish a customer base but that takes time. You have to nurture customer relationships because that’s how you become successful long-term. You don’t want to sell one product to one customer. You want […]

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Teaser Alert – Check Out The First 2 Chapters!

The official launch is exactly one month away! Unlikely Venture – Chapters 1 & 2 I thought it would be a great excuse to launch another giveaway!  I’d love to hear your feedback!  Check out the first 2 chapters and let me know what you think!  Tweet me, message me or just leave a comment […]

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I’d Like To Join Your Anti-Aging Crusade, Mr. Thiel

Courtesy of VentureBeat

Peter Thiel, a venture capitalist probably most known outside of Silicon Valley for his early investment in Facebook, is a billionaire on a mission to reverse aging.  According to Thiel, it is a category of innovation largely overlooked by investors. Billionaire Peter Thiel Embarks On Anti-Aging Crusade I’m a sucker for anti-aging technology.  If I […]

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Recipe For A Startup Romance

Courtesy of Entrepreneur

If you saw my last post “Wanna Learn How To Start A Startup?” you know that running a startup is pretty much a 24 x 7 gig, which begs the question, are there any slivers of time in a given day dedicated to dating and romance? I mean, even entrepreneurs need love, right? Interesting and […]

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Wanna Learn How To Start A Startup?

Courtesy of Sam Altman via Twitter

Lucky Stanford students get all the perks. They get to learn how to start a startup in a class taught by some of the most successful tech founders in Silicon Valley. Sam Altman, entrepreneur, venture capitalist and president of Y Combinator, and Dustin Moskovitz, co-founder of Facebook and Asana, delivered the first lecture. I picked […]

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