Rejection Never Felt So Satisfying

Like all authors seeking validation by gaining acceptance to an exclusive publishing house, I submitted “Unlikely Venture” in hopes of scoring a lucrative contract and promises of making the bestseller lists.  Fortunately, like a Band-Aid being yanked from a wound, three out of the three I submitted to rejected it right away, for a variety of reasons that were kind of evasive and basically not very constructive.  Part of this was my error, as I submitted to the wrong imprints with the publishers.  Oh well.  That’s when my Type A alter ago stepped in and convinced me to self-publish.

Courtesy of writersontheend.com

Courtesy of writersontheend.com

But what about the third publisher?

Well, the third one was a little behind the 8-ball. The editors requested the first three chapters after FINALLY approving my query. That was a couple of months ago, when I was on the path toward self-publishng.  I sent them anyway…couldn’t hurt, right?

Fast forward to this morning.  I scrolled through my emails to find a reply from the publisher. Here’s what I read:

Kristen,
Thanks for letting us take a look. Unfortunately, we have to pass. There’s something in the tone of the heroine that’s just a little to gritty for our contemporary line. We do wish you the best in placing this work.
Gritty?  According to Dictionary.com, “gritty” means “resolute and courageous; plucky.”
Hell, that kind of rejection is AWESOME!  I hate pathetic, damsel in distress heroines.  If that’s the kind of girl they want, yeah they’d be barking up the wrong tree with Jessica Latham.  It wasn’t meant to be.
But shame on me for not doing the correct research.  You see, I was embarking on a new business venture, seeking an investor without knowing if our end goals were in sync.  I assumed an established publisher would be able to reach my target demographic, just because they have deeper pockets and a larger distribution network.  But that’s not necessarily the case.  We don’t share the same vision and strategy.  They are looking for something I don’t offer.  Their response is very clear on that fact.  And the submission turned out to be a wasted effort on my part.  We wouldn’t be compatible business partners because we aren’t aligned in our objectives.
Lesson learned…resources alone do not guarantee an effective business relationship and researching potential business partners will ensure your product or idea gets a fair shot at evaluation.
And as for me, I continue along my path…as a sole proprietor. =)

Please Brand Me Now!!!!

Branding.

Argh.  Sooo challenging…and so permanent.  It needs to be just right.

Identifying your “brand” is kind of like going to college, where the goal is trying to figure out what you want to do with the rest of your life.  But at eighteen, who really knows THAT?

You have to pick a major but what are the odds that in a few years you’ll even be interested in pursuing a career in the field?  Your scope of interests expands, you identify and refine your skill sets, you grow as a person. So at the end of the four years, are you where you thought you’d eventually end up?

Haha, not me!

I started out pre-law then decided to become a biology major with grandiose plans of becoming a patent lawyer.  That didn’t work too well, so I tried psychology next, then political science.  Finally, I landed on accounting.  Never used my degree, and the extent of my accounting knowledge is limited to distinguishing a debit from a credit.

The point is, we aren’t the same people at 18 as we are at 25 and then at 40.  We develop and expand our horizons.  So while it’s important to figure out how you’re going to differentiate yourself from the competition, you don’t always know out of the gate who and what you will ultimately become.  The reality may be vastly different than what you imagined.  And that impacts your branding.

I can tell you from personal experience I’ve branded and rebranded myself many times over the years, trying to figure out how I want the world to know me.  This became even more challenging for me as an author because at the end of the day, I write romance novels.  But I am much more multi-faceted – how can I reflect that in my platform?  I finally figured it out, but it was a journey.

I first did an exercise where I created a word cloud.  I wrote down every single interest and skill I have.  It became a little unwieldy, so I narrowed it down.  Way too much for a tagline and nothing of real value popped out.

More introspection followed.

Courtesy of melodyhossaini.com

Courtesy of melodyhossaini.com

I’ve blogged for years, primarily about the trials and tribulations of being a working mother with three kids.  Maybe that would be a good platform.  But what’s the hook?  How does that differentiate me from other romance authors?  I’m not the only one with kids and a lot of angst.

It may make me relatable but…it doesn’t set me apart.

I consulted with the experts, read books and articles, searching for inspiration.  I created a bunch of different taglines using the thesaurus app on my phone.  I blogged some more.  I made notes about themes from my books.  Nothing, nothing, NOTHING.

Fast forward a few months.

As I prepared for my upcoming book launch, I realized I needed business cards….and a tagline.  Darn it!  Back to the drawing board.  There was no way I was ordering business cards without a logo from Fiverr.  That site rocks!  And I couldn’t get a logo unless I established a BRAND!

So how can I tie my interests to my books?  I write romance…set in Silicon Valley.  Think venture capitalists, startup CEOs and IPOs…

And now I blog about innovation and entrepreneurship and…IDEAS!  My own personal business experiences combined with interesting startup concepts.

The rest, as they say, is history.  I finally figured myself out.  I am “The Idea Mama, Vogue Entrepreneur and Author.”

It was a good day…and my business cards look fabulous!

The Flower Power Entrepreneur

il_570xN.622853375_2yhe

Do you know what I absolutely hate spending money on? Greeting cards. I spend tons on cards for people that may be displayed on a counter for a couple of days and then casually get tossed into the trash.  Even the “discount” cards are still around $2.99.  And let’s not even discuss the dollar store cards. […]

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It Can’t Just Be Smart…It Needs To Be Vogue

Courtest of www.bostonglobe.com

It can’t just be a “smart” watch. Because Apple would effectively eliminate and alienate every style-and-label-conscious consumer in its target audience. Common objection to an iDevice gracing my wrist – Why do I need a smart watch?  I’d rather sport a Chanel J-12 or my Cartier Balloon Bleu.  I have an iPhone…with a super blingy case…I’m […]

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Jersey Girls Love Their Barefoot Sandals!

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Ahhh…Oyster Fest 2014. Lobster rolls, crab cakes, clams, oysters, beer and…bling? Something I’ve always loved about the festivals in Jersey is that they celebrate small business owners.  We always find interesting products in our travels and if they are any bit girly, Lulu is at the table, front and center, ready to patronize. Yesterday was […]

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Yet Another Teaser & Giveaway…YAY!!!!!

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Hubby was just on Facebook and pointed to a picture of a girl named Gina who just had a Scrabble piece of the letter “G” tattooed to her ankle.  He said, “Would you ever do that?”  And I shook my head vehemently.  “No, absolutely not.  My name doesn’t begin with a ‘G’.” LOL.  But seriously…. […]

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How Much Of A Sucker Are You???

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Grandpa took the crew to football tonight.  I am super-excited  It’s been a long week and I really need to kick back with a glass of vino.  Ahhh.  I hear the chardonnay screaming at me to take the first refreshing sip.  But I resist, I just need to put away a few more stray toys.  Only […]

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How Can I Find Key Influencers In My Niche?

instyle

Start-ups are typically cash-poor, at least in their very early days. So how the heck are CEOs supposed to get the word out about their fabulous offerings? Marketing firms, publicists, advertisers…everything costs MONEY! CEOs need boku bucks in order to develop their ideas into something saleable but then they need even MORE money to reach […]

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Wouldn’t It Be Awesome If I Was A Developer Who Could Program My Own Freaking Ideas??

I’ve been extremely occupied with edits for my second novel, “Nothing Ventured,” this week.  And I thought there was no creativity left in my overworked brain to pour into the old entrepreneurial arsenal.  Thoughts of Mia and Chris incessantly swarm my mind and my sole focus is to finesse their love story to the satisfaction of my editor. […]

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What’s Inside Your Closet??

Courtesy of Venture Beat

How many times have you spotted someone who’s rocking a killer pair of booties or swinging around the most delectable piece of arm candy you can imagine? How about catching a glimpse of someone who just really knows how to piece together an awesome outfit? Someone whose style you’re just dying to emulate? I came […]

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