Why Should I Care???

Okay. If I haven’t made this point clear in the past, let me try again.

People are INUNDATED with information, 24 x 7. If yours doesn’t have the potential to minimally raise an eyebrow, KEEP IT TO YOURSELF!

I’ve experienced this firsthand in my own entrepreneurial endeavors and it never ceases to amaze me how some people just don’t care about contributing to the overload. They have something to say and darn it, it shall be said. The only problem is, oftentimes, NOBODY CARES!!!!

Business owners are focused on distributing a message but they don’t always focus on the value proposition of said message. The value prop is the internal benefit derived by the recipient of the communication.  It basically tells people why they should care about the information being presented.

  • Why do I care about your product or service?
  • How will it improve my life?
  • What makes yours better than the competition?
  • And oh, by the way, what can I get for trying it?

Yeah, if you hadn’t already guessed, freebies and discounts go a LONG way. It’s worth the investment if you can convert email subscribers to customers.

Takeaway? Make the message meaningful and impactful and give prospective customers an incentive to BUY.

What Does Success Look Like???

The unknown is daunting.  Even extensive planning can’t always prepare you for challenges you may face in your entrepreneurial endeavors. Sometimes you just need to trust in yourself and be confident in your abilities. Obstacles may seem insurmountable at first glance but if you are dedicated to your efforts, you WILL work through them.

My advice is simple.  Embrace the unfamiliar and power through.

You’ll never have all the answers or the insight you need to feel comfortable in EVERY situation.  And that’s okay because you have faith, drive and ideas to propel you toward your goal.  Sometimes, that’s all you need to meet success.

Believe in yourself and what you can do.  SEE yourself creating, designing, writing, selling. The powers of the subconscious mind are astounding. =)

Don’t be afraid to fail.  That only really happens when you give up on your dreams.  Outcomes that don’t match your expectations aren’t an indication of defeat. Think of them as things that need to be tweaked to meet you goals.

Try new things. Be creative. Think outside the box. Do something nobody has thought of before.

Life is all about taking risks. If you play it safe ALL the time, you’ll never uncover your true potential and untapped talents.

LEAP.

Even if you crash-land, you can still say you tried. =)

 

 

Odor Eaters…For Your Mouth

Courtesy of www.halfpriceperfumes.co.uk

The lingering flavor of a Morningstar Griller veggie burger on your tongue…definitely not delicious-smelling. In fact, the scent might well wilt a flower if you open your mouth next to it. So what to do if you’re headed to a party right after scarfing down one of those bad-boys? You’d pull out a stick of […]

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Still Plenty Of Time To Shop Startups!!!

Courtesy of www.women2.com

This is such a fun post because it combines several components I’m very passionate about….FASHION, TECHNOLOGY, SHOPPING and ENTREPRENEURSHIP! Women 2.0 put a list together of 21 gift ideas born of female-owned startups. This is right up the Idea Mama’s alley!!!!! 21 Gift Ideas That Technology Made Possible There were several that really popped out…really […]

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There’s Nothing Taboo About Failure

Hi, my name is Kristen and I am a handbag junkie. In fact, I love them SO much that I spent a very large sum of money to design and sell my own. Unfortunately, though I cherished those handbags and saw them having a unique value proposition, my business never did become profitable. I really […]

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Likes, Shares and GIVEAWAYS!!!

Courtesy of www.cafepress.com

I just spent two days in Atlantic City at a leadership offsite where one of the resounding themes was COMMUNICATION. There were a couple of other themes floating around as well….like gambling and drinking but for purposes of this article, I’ll focus on the former. =) So, to put it very bluntly, communication can make […]

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I AM…The Idea Mama

Courtesy of www.onelifesuccess.net

You know the moment when inspiration strikes. The whole EUREKA experience…it’s incredible, isn’t it? And do you know what’s even better? You mention the fabulous idea to an objective outsider and they’re just as charged about it as you are.  That’s the second you know…you have SOMETHING and it’s BIG!!! #bestfeelingever (LOL!) Anyhoo, I’m kind […]

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To Boost Or Not To Boost

Courtesy of http://www.envisageinternational.com

I’m not a Facebook guru, by any stretch. My fan page confuses the heck out of me, specifically why some posts get minimal reach whereas others get tremendous engagement…we’re talking mind-blowing numbers. From little old me. =) I still have yet to figure out how these posts are evaluated by the elusive Facebook algorithms but […]

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I’m So Thankful For….

toon-thanksgiving-turkey

All of YOU!!!!! <3 <3 <3 So in honor of Thanksgiving, I thought it would be fun to do a GIVEAWAY!!!!! And who wouldn’t want to win a $25 Amazon gift card, especially this week when the cyber deals are a plenty? Plus, you can also win an e-copy of my newly launched contemporary romance, UNLIKELY VENTURE!!! […]

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Stop Hounding Me With Buy Links!!!!

Courtesy of 365til30.com

People want to buy but they don’t WANT TO BE SOLD! I love that quote. It’s so true. How many times do you go into a store, greeted by eager-beaver salespeople asking if they can help you find something to buy? I could never be in sales… But alas, I AM. I’m an indie author. […]

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