How About A Giveaway To Celebrate Summer??

 

Woman at beautiful beach holding sunglasses

Ahhh…wish this was me right now but in a couple of days it will be!

How about a giveaway to celebrate the long-awaited arrival of SUMMER???  For the chance to win a $50 Amazon gift card, click here to enter! There are tons of chances to win and with all that cash from Amazon, you can fill your Kindle with lots of fabulous summer reads…people seem to like this new book UNLIKELY VENTURE. Just something I’ve heard… =)

The giveaway ends on May 30 and the winner will be notified by email.

Why Do Startups Fail?

A multitude of potential pitfalls can negatively impact entrepreneurs as they eagerly try to build their fledgling companies…and basically crush their spirit if allowed. In my experiences, there are four reasons that stand out the most:

  • Lack of Research – Research is imperative. It provides insight about what your competitors are doing so can stay several steps ahead and create innovative ways to develop and market your offering. It also provides you with insight about the costs and components of running a successful business in your target industry. Spending time investigating a specific market will show whether there is a demand for your intended offering. Successful research will help shape your vision and strategy. Without it, you risk the future viability of your business.
  • Poor Planning – There are a lot of moving parts that need to come together before your finished product is ready for sale. You have to coordinate delivery timeframes with vendors and partners who are all part of your launch schedule. In addition, you need to plan for bill payment. Figure out what your accounts receivable schedule looks like so you can continue procuring supplies and services you need in a timely manner.
  • Boiling The Ocean – Sometimes it’s hard to know exactly what will be a hit in the market. Hindsight is always 20-20. Sometimes you decide to make six different handbag styles, each available in seven different colors because you don’t know which one will be “the” one until it suddenly appears in an issue of InStyle and you now need to satisfy excessive demand without nearly enough inventory because you spread your resources too thin….ahh, but I digress. Focus groups can help! Talk to your target market and gather feedback. It may push out your delivery timeframes but the insight can help perfect your offering.
  • Nothing Unique – If there is nothing new or different about your product, nobody is going to buy – no matter how much you love it. It’s hard to pull off those rose-colored glasses and embrace the reality staring back at you. Leather handbags? Not otherworldly. Romance novels? Been there, read that. The key is to make your work stand out. Dig deep and find what sets your product apart from the competition and play that up otherwise it’ll get swallowed up into the abyss. Perfect your offering. You care, so figure out a way to make everyone else care. Establish a connection, show how them why they should be invested, convince them why they need your product.

THINK BIG…THEN ACT

Bill Rancic has certainly come a long way from his win on The Apprentice. He was just featured on The Rhode Show to talk about a new campaign he is running with Intuit Quick Books to celebrate the success of small businesses in America, which have accounted for two-third of new jobs created in the […]

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Release Blitz – “Deceitfully” By Leighton Riley

Title: Deceitfully (Sinfully #3) Author: Leighton Riley Release Date: May 7, 2015 Find on Goodreads High school reunions are supposed to be joyous times of sharing memories and success…not gunfire and death…  Tate’s always been the player with a sweet heart. Payton was his “almost” love but things are different now. Tragedy strikes, leaving dozens […]

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Why Employers Should Aspire To Be Like Captain America

Courtesy of www.imd.com

It should come as no surprise that I saw The Avengers: Age Of Ultron on opening night. And while I am disappointed to say it was not my favorite installation, I still enjoyed it. Kind of. Well, as much as I could after three Jack and Cokes at ten o’clock at night, sprawled out in […]

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Mega Summer Giveaway – $500 GIFT CARD!!!!!!!

Mojito

Spring into SUMMER with a giveaway to end all giveaways!!!!! And have a mojito while you’re at it. LOL. Of course I’m participating!!!! =) Amy Brantley, owner of A Girl and Her eBooks and Book Promos by A Girl and Her eBooks (a fellow entrepreneur =)) is hosting a $500 gift card giveaway to Amazon, Barnes & Noble, Walmart, Target, […]

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Drawing Inspiration From The Silver Screen?

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I read an interesting article in Forbes today titled Four Movies Every Entrepreneur Needs To Watch. Cool picks, couple of my faves made the cut. Definitely check them out. Chris Myers has some interesting perspectives to share and I have a few of my own selections to add to the list. The Pursuit Of Happyness Chris […]

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OMG I’m The Female Version Of Steve Jobs!!

Becoming Steve Jobs

Hubby is a crazy fast reader. He can blow through one of my 250-page manuscripts in an hour…less than the amount of time it takes me to drive to the nail salon, get a mani and drive home. He recently read Becoming Steve Jobs by Brent Schlender and Rick Tetzeli…in about two hours. 435 pages, […]

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Release Blitz! “Not Your Hero” By Anna Brooks

  Title: Not Your Hero Author: Anna Brooks Release Date: April 18, 2015 Find on Goodreads Sam Monroe is cynical and trusts no one. He lives his life just the way he likes it – no promises and no regrets. All he wants is a willing woman a couple times a week to give him […]

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Think Twice Before Joining The Style High Club

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Hubby recently joined the Five Four Club. For $60 per month, he was promised an entirely new and fashionable wardrobe. Upon registering, he completed a detailed questionnaire so the company could gauge his style and taste and send him items according to his preferences. Sounds simple enough, right? The first shipment came the other day. I […]

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