Be Loyal To Your Royals

Customer is king…or in my case, queen. =)

But words are cheap. You need to create an experience so a customer truly feels that patronizing your product offering is worth their time and money. You need to make them feel special and valued to inspire loyalty.

I’m going to tell you a little story. A few years ago, I asked Hubby to buy me a wok. As always, he did plenty of research to make sure I had the best and biggest, large enough to stir-fry myself if I so chose. I’m exaggerating a slight bit but my youngest can fit into it comfortably. Yeah, he’s four…and no, I haven’t coated him in soy sauce or anything like that. But it takes up two burners!!!!!

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Anyway, I was so excited when my wok finally arrived. But that’s not all. It came with a set of hand-crafted bamboo cooking tools and a cookbook as well. Everything was wrapped nicely and there were printed instructions about how to prepare my wok for the first use. It was a truly PRICELESS experience.

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Guess what? The Wok Shop in San Francisco made me a fan for life.

Customer loyalty is critical for success in business. You may be intrigued by my experience with The Wok Shop so maybe you’ll go to their website and check out their products. Perhaps you’ll make a purchase and tell a friend about your positive experience. Word of mouth can have an incredible impact on your sales. Conversely, it can really destroy your business if you don’t place the appropriate amount of focus on your customers. That leads to a lot of angry Tweets and you definitely don’t want those floating around in cyberspace.

Spreading The Seed

I love spinning tales of romance in the Silicon Valley setting. I’m told I seriously over-glamorize the lifestyles of my heroes and heroines but whatever. I write FICTION so isn’t that kind of a requirement? I mean, I have to keep things interesting. right? WINK, WINK

As an entrepreneur, I am fascinated with goings-on in the Valley. There’s such an aura over Sand Hill Road; it’s just bubbling over with innovation, creativity and energy. Being part of that atmosphere, collaborating with fellow creatives and networking with famed venture capitalists must be so charging to a budding startup CEO. And coupled with the drive to build the next big thing? Well, the possibilities seem endless. Sounds like a dream (this is where my romanticizing comes into play)…but what companies really get to LIVE it?

funny silicon valley welcome sign

Enter Y-Combinator.

Y-Combinator provides seed money to a certain number of startups deemed worthy to relocate to Silicon Valley for a three-month period. Seed funding is the earliest stage of venture funding for a company and it helps pay expenses, allowing startups to focus on development with no added stresses.

If selected for the program, startups have access to proven innovators who will help shape and bring early ideas to fruition. They will learn how to deliver a polished pitch to investors and how to close a deal and acquire more funding, if needed. It all culminates in a Demo Day, where the elite group is granted an opportunity to present their work to carefully selected audiences.

All this in exchange for a small financial stake in each company. Sounds like small potatoes, considering most startups would never get this opportunity on their own. Networking is so key…sometimes you need to give a little to get a lot.

Just as an aside, Hubby has already advised me not to get any bright ideas about applying. LOL.

Happy Release Day AND Birthday!!! CAPTURED by Aden Lowe

What a great way to celebrate a birthday!!! =) ◊ ♦ ◊Release Weekend Blitz & Rafflecopter ◊ ♦ ◊ Title: Captured: Hunted Love #3 Author: Aden Lowe Release Date: March 27th, 2015 Genre: MC/Military Romance, Western Romance Synopsis: Jakob and Kate from Big Game continue to explore the possibilities of their attraction, as disaster and […]

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Want A Chance To Win A $50 Amazon Gift Card???

Vector Notebook with drawing charts

Marketing. It’s a word that simultaneously excites me and makes me cringe. Platforms are constantly changing, making it difficult to reach a target market (ahem, Facebook), prospective customers are tuning out more and more because there is a constant glut of information being thrown at them, key performance metrics that trended positive six months ago […]

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Book Blitz! True Love Trilogy By Harper Bentley

Title: True Love: The Complete Trilogy box set Author: Harper Bentley Release Date: March 20, 2015 Find on Goodreads From USA Today Best Selling Author Harper Bentley comes all three True Love books together in one boxed set!  True Love, Book 1 – Discovering Us  They wanted forever… but sometimes forever’s not that easy. Ellen […]

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Innovation & The Chopped Challenge

Courtesy of www.foodnetwork.com

Definitions for one thousand, Alex. “To introduce something new, make changes in anything established.” What is…INNOVATE!!! If you’re a Food Network fanatic like me, you know there is one show all innovators have to appreciate, regardless of your perceived prowess in the kitchen…CHOPPED hosted by Ted Allen. Taking a basket of sometimes intimidating, many times downright […]

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Happy Cover Reveal Day! “Free To Trust” by C.W. Nightly

    Cover Title: Free to Trust (Free Series Novel) Author: C.W. Nightly Release Date: May 1, 2015   Some pain is felt on the surface others are felt on the soul. Kate knows the sting of deception all too well. Though she bears no physical scars-her ability to trust has been shattered. When her […]

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Time To Bust Outta That Box!!!

Lost at sea

You’re a startup entrepreneur. By nature, that makes you an idea generator. It also probably means you’re operating on a shoestring budget. So you have to wear multiple hats – innovator, marketer, developer, designer – and figure out how to get your offerings to market in an expedient and cost-efficient way. Not an easy task…but you’ve […]

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Wanna Be A Crowdfunding Success Story?

Courtesy of www.blackenterprise.com

Aspiring entrepreneurs can learn so much from crowdfunding success stories. Taking advantage of websites like Kickstarter puts your brilliance on virtual display for a whole host of future customers. But if you want to command major bucks for your company, carefully consider the forthcoming pieces of advice. Incorporating them into your pitch will make your […]

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Color Me Anything I Want!!!

Courtesy of coloring.reviews

Ever wish you could change the color of your eyes to really make your peepers pop?? Oh wait…you can. Color contact lenses. Argh. No matter who the manufacturer is, the hues are still super-fake looking, even after so many years. Staring deep into someone’s really oddly opaque blue eyes is a slight bit disturbing. So […]

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