Rejection Never Felt So Satisfying

Like all authors seeking validation by gaining acceptance to an exclusive publishing house, I submitted “Unlikely Venture” in hopes of scoring a lucrative contract and promises of making the bestseller lists.  Fortunately, like a Band-Aid being yanked from a wound, two out of the three I submitted to rejected it right away, for a variety of reasons that were kind of evasive and basically not very constructive.  Part of this was my error, as I submitted to the wrong imprints with the publishers.  Oh well.  That’s when my Type A alter ago stepped in and convinced me to self-publish.

Courtesy of writersontheend.com

Courtesy of writersontheend.com

But what about the third publisher?

Well, the third one was a little behind the 8-ball. The editors requested the first three chapters after FINALLY approving my query. That was a couple of months ago, when I was on the path toward self-publishng.  I sent them anyway…couldn’t hurt, right?

Fast forward to this morning.  I scrolled through my emails to find a reply from the publisher. Here’s what I read:

Kristen,
Thanks for letting us take a look. Unfortunately, we have to pass. There’s something in the tone of the heroine that’s just a little to gritty for our contemporary line. We do wish you the best in placing this work.
Gritty?  According to Dictionary.com, “gritty” means “resolute and courageous; plucky.”
Hell, that kind of rejection is AWESOME!  I hate pathetic, damsel in distress heroines.  If that’s the kind of girl they want, yeah they’d be barking up the wrong tree with Jessica Latham.  It wasn’t meant to be.
But shame on me for not doing the correct research.  You see, I was embarking on a new business venture, seeking an investor without knowing if our end goals were in sync.  I assumed an established publisher would be able to reach my target demographic, just because they have deeper pockets and a larger distribution network.  But that’s not necessarily the case.  We don’t share the same vision and strategy.  They are looking for something I don’t offer.  Their response is very clear on that fact.  And the submission turned out to be a wasted effort on my part.  We wouldn’t be compatible business partners because we aren’t aligned in our objectives.
Lesson learned…resources alone do not guarantee an effective business relationship and researching potential business partners will ensure your product or idea gets a fair shot at evaluation.
And as for me, I continue along my path…as a sole proprietor. =)

Caffeinating Sand Hill Road

Having a business on Sand Hill Road just opens up all sorts of possibilities to fledgling entrepreneurs.

Close proximity to a boatload of venture capital means that your brick-and-mortar may actually qualify for some of it, IF you can prove you have the right vision and strategy.

Case in point?  Blue Bottle Coffee.

The minimalist décor of a Blue Bottle café in Oakland, Calif. Courtesy of Clay McLachlan/Claypix.com

The minimalist décor of a Blue Bottle café in Oakland, Calif.
Courtesy of Clay McLachlan/Claypix.com

If you roast it, will they come?

Evidently.  In droves.

Venture capitalists love the next big thing. And hordes of caffeine-starved fans spell lots of $$$. But note that this isn’t a tech company.  There’s no app. It’s an EXPERIENCE. No ambiance to speak of…the cafes are very minimalist and bare, there is not a large assortment of supplemental products offered to customers (e.g. CDs, travel mugs, Kind Bars or cake pops)…no, it’s the consistency and quality that have raised millions of dollars in seed funding to bring a unique coffee experience to aficionados.

Like Apple, Blue Bottle assumes that the best customer experience is one in which all of the hard decisions have been made—correctly—in advance. (Genius Barista by Will Oremus, Slate).

You won’t find a Blue Bottle café on the corner of every metropolitan street or avenue.  The name is not ubiquitous.  Each café has its own look, nonconformist in layout but still comfortable and down to earth.  The exterior doesn’t scream GET YOUR COFFEE, HERE!!!  It’s quietly cool…muted.

But investors are taking notice.  It’ll be interesting to see how much the Blue Bottle vision changes over time as more and more money gets thrown at the venture.  Will they go mainstream?  Time will tell.

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