It’s finally my time.
Time to escape from my mother, her crazy antics and questionable morals. I’m getting the heck out of Dodge, leaving the trailer park, to make something of myself. Everything was fine until I walked into The Unacceptables’ bar and met Abel Hellock. With his gorgeous muscles, tattoos, motorcycle and perfect smile, my knees quaked. My life was about to be sucked back into the seedy underbelly I fought so desperately to climb out of.
Everything was fine until I met my step-brother for the first time.
**18+ for sexual situations, language, and adult themes**
You want to know more about me? Well, let’s see…
I am just an average twenty-something following my dreams. I have a full time “day job” and by night I am an author. I guess you could say that writing is like my super power (I always wanted one of those). I am the lover of wine, sushi, football and the ocean; that is when I am not wrapped up in the literary world.
A portion of all my profits are donated to The Marcie Mazzola Foundation.
Aspiring entrepreneurs can learn so much from crowdfunding success stories. Taking advantage of websites like Kickstarter puts your brilliance on virtual display for a whole host of future customers. But if you want to command major bucks for your company, carefully consider the forthcoming pieces of advice. Incorporating them into your pitch will make your idea that much more investment-worthy and ultimately help you meet your fundraising goal.
1. The Elevator Pitch – If you can’t sell your idea during an elevator ride, LEARN HOW TO DO IT. Embrace the art of writing an elevator speech and then memorize it. Practice it in front of a mirror. Think about a tweet. You get 140 characters to make someone decide to favorite or retweet your thought. Same concept applies here. Two sentences, thirty seconds – compress that story and sell the heck out of it before your target audience loses interest. You have one shot to captivate them. Don’t mess up.
2. Swear Partners To Secrecy? – Not if you want to heighten awareness of your product or service. Pre-launch is super-important because you want to have your “street team” already assembled and evangelizing your offering. Get the word out by leveraging your network, which will best position you for a big splash. Don’t be afraid of someone stealing your idea. Chances are pretty good nobody will run with it and beat you to the punch.
3. Plan For Delays – Challenges often crop up when planning for a product or service release. Best case, you launch on your scheduled date. But always have a contingency plan in place as backup, as well as a communication ready for all the folks eagerly awaiting your launch. You want to keep them personally invested.
4. Just Give Me A Reason – The product is supremely important to prospective investors BUT the story should never be overlooked. To sell a product, you need to establish a reason WHY someone should buy. Use the story to create the perception of need and watch it drive the demand.
What other pearls of wisdom can any of you successful crowdfunders share??
I’m currently obsessed with Taylor Swift’s newest hit, Style. I admit I wasn’t always a fan but over the past months, I’ve changed my tune, no pun intended. Her music is peppy and catchy but what really impresses me is the way she’s been able to transform her brand into a vocal empire.
Three specific things come to my entrepreneurial mind.
1. Know Your Customer – When you’re building a product, you need to be in tune (ha! I did it again!) with the needs and desires of your target audience. Taylor’s demographic is primarily female, primarily millennial. She creates music that appeals to their tastes – snappy, bouncy beats tinged with a bit of heartbreak and vulnerability. We’ve all been there and can relate to the trials and tribulations of dating. Her blatant honesty makes her music that much more refreshing and you want to sympathize with her plight because, really, who hasn’t had their heart pummeled at one time or another?? As women, we band together (OMG, I’m totally on a roll here, right??) and support one another in times of need. It’s just our nature. And with her 40 million Twitter followers, she has a pretty captive audience for those tales of woe.
2. Perfect your Product – As entrepreneurs, we work tirelessly to build and deliver quality products. But if we can’t believe in them wholeheartedly, how the heck can we convince the world to embrace them? Sometimes we need to make choices about our market distribution. Setting the right perception up front goes a long way in resonating with your target customers. If they see you offering your product for a lower value than they perceive it is worth, you may lose them. Consider Taylor’s decision to pull her music from Spotify. Why, you may ask? Because she felt distributing her music through streaming services devalued it. She recognized that perception is reality and being true to her hard work meant she needed to be very selective about her distribution channels.
3. Stay True To Your Brand – Taylor is a crossover success story. She tweaked her image but never strayed from her core which is why she’s sitting pretty at the top of the charts. The beats changed but the message always stayed constant and her fan loyalty persists as a result.
Title: The Design
Author: R.S. Grey
Release Date: March 1, 2015
Find on Goodreads
Five minutes until the interview begins.
Fresh on the heels of her college graduation, Cameron Heart has landed an interview at a prestigious architecture firm.
Four minutes until the interview.
She knows she’s only there because the owner, Grayson Cole, is her older sister’s friend.
For the last seven years, Grayson has been the most intimidating man Cammie has ever had the pleasure, or displeasure, of being around.
But the job opportunity is too good to pass up. So, Cammie will have to ignore the fact that Grayson is handsome enough to have his own national holiday.
After all, she shouldn’t feel that way about her new boss. And, he will be her new boss.
“I’m not scared of you,” I said with a confident smile.
“Perhaps we should fix that, Ms. Heart. Close the door.”
I paused just outside of the front doors and took a deep breath, trying to get my bearings. I was twenty minutes early for my interview. My outfit was still wrinkle-free. My pad-folio was filled with extra copies of my resume and reference letters, and I’d rehearsed every possible question that Grayson Cole would ask:
Greatest weakness? My inability to settle for anything less than what I deserve. I’m stubborn and persistent.
The honest answer? My inability to overcome my schoolgirl crush on you even though you’re a self-righteous ass.
I would NOT be giving him the honest answer.
I am a lover of books, chocolate, reality TV, black labs, and cold weather. Seriously, if I had it my way, I would be curled up on the couch with all of those things… everyday.
I live in Texas where I spend my free time writing and reading. My favorite authors include Mindy Kaling & Jonathan Safran Foer. I’m a comedy geek and love all things “funny”. Women like Tina Fey, Amy Poehler, and Mindy Kaling are definitely the biggest inspirations for my writing, though I think my work tends to skew a bit smuttier than theirs.