Amazing Mother’s Day Giveaway!!!

 

Mother's Day Hop

From Friday, May 6th at 12:30am EST until Monday, May 9th at 12pm EST, 133 authors and blogs have come together to offer prizes on every page PLUS the chance to win part of the grand prize through the giveaway below.

Don’t miss out! Visit one, or all to participate. Easy entries.

Meet some new authors! Discover some awesome blogs.

Most of all…have fun!

The Mother’s Day Hop Starts Here!

 

 

flexoffers

How To Make A Big Splash…Relatively Speaking

Launch week was AMAZING!!!!  Okay, I’m not hitting the USA or NYT bestseller lists, but “Unlikely Venture” held onto 2 Amazon bestseller lists – to this moment!  And the rankings are awesome!  I worked really hard to make a big splash launch week and I’m very happy with the results…though I will tirelessly work towards the former. =)

Courtesy of www.rlsbb.com

Courtesy of www.rlsbb.com

As someone who’s run a small business, I know that editorial review and endorsement far outweighs any paid promotion you can do.  Unpaid, honest reviews by book bloggers are priceless.  And being lucky enough to have one of my fave authors, who also happens to be a literary rock star, mention my launch on her Facebook page? Freaking AMAZING!!!!

I’m not saying there is no value in paid promotions, especially since I invested in many, but the results confirm independent validation and acknowledgment have much more of an impact.

I also had a small team to help me raise awareness of my launch as part of a grassroots effort, since I am a debut author with a very limited budget. But

I’ve come to realize it’s not the size of the team but their dedication to the effort and their unwillingness to take no for an answer.  Hoofing it in and around Grand Central Station in New York City, making personal contact with potential readers, raising awareness and interest…all indications point to SUCCESS in the rankings.  And the ladies LOVED these guys!!!!

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The launch week goal was to get my name out there, to attract new readers and to get them excited for the stories I absolutely HAVE to tell, because there are many more to come.

As of press time, I’m currently sitting at #6 and #37 on two Amazon bestseller lists.

Cheers to that!

l

 

I Built The Perfect Product, Now What?

I was overly anxious to get my beloved Krina handbags out to market…and social media was only a glimmer on the horizon…we’re going back about ten years.   So my partner and I had to rely on human contact to make any inroads in the fashion industry – a super-important but near-impossible task.  After all, the first step in building a network is to establish contact…but how were we supposed to find these people…the ones who would determine the fate of our bags?

Courtesy of www.popsugar.com

Courtesy of www.popsugar.com

Finding the Influencers…

Today, startup business owners can easily locate and connect with influencers in their target industries, although now we have a different issue…way too much noise.  How do you navigate around it?  In some instances, the scale definitely tips in the direction of the startup CEOs in that we have a plethora of information available with the stroke of a few keys.  Conversely, it becomes that much harder to stand out from the crowd.

Now, I’m an author so I think in terms of books…

Ten years ago, I could write a book, get it published by a traditional publishing house and it would land on the shelf at a Barnes & Noble where customers may pick it up, peruse the first couple of chapters and if they like it enough, buy it.  Pretty simple.  Finite number of choices, not an overwhelming amount of competition.

Today, if you’re perusing the web for a book, good luck. The choices seem endless and the market is saturated.  And this doesn’t just apply to the publishing industry…it’s much more far-reaching.

Cutting Through the Noise

With tons of information comes a larger mass of information-CREATORS.  Even if you have a great product, how do you get the attention you need without spending a fortune to get recognition for said product?  At the end of the day, what makes someone click to buy?

Heed my words…be careful…do plenty of research…perform your due diligence…spend CAUTIOUSLY.

Trying to launch anything is a daunting task. I’d have paid a small fortune for a plan that laid everything out for me…a checklist of items I could tick off that would catapult me to the land of success and celebrity.  How nice would THAT be?

A Bit of Free Advice

Learn from my mistakes and haphazard spending.  Connect with people who have been successful, study their patterns, follow industry influencers to see how they accomplish their goals, try to get them to notice you, be persistent but don’t stalk.  That will just annoy them.

Make a list of free promotional options and try those routes first.  Then, sprinkle in some lower dollar cost alternatives.  There is no guarantee any of these will yield sales but test them out and study the results to create and refine a publicity campaign that works for you.  For example, lots of entrepreneurs swear by video to make human connection with a target audience.  I’m personally not an advocate. I don’t really watch videos and I definitely don’t like to appear in them. Yeek…nope, definitely not a fan.  I’m no Gary Vaynerchuk. But if it works for you, go for it.

The key is to assemble a plan and work through it.  When I was running promotions for Krina, I was all over the place…trying to boil the ocean.  There was an utter lack of targeted focus.  I’ve since smartened up and while I still don’t know the magic formula for “what works,” I definitely know what doesn’t.

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