If you’re an entrepreneur, you need to have a thick skin. You’ll come into contact with plenty of naysayers who will try to blast your ideas to smithereens. Don’t let them break your stride. LOL. I’m totally dating myself by making that reference…
One night, Hubby and I had dinner with a dear friend of mine and we were talking about her new men’s skincare company. Hubby asked some pretty probing questions and she got very defensive about her products and strategic direction. And trust me, he was going pretty easy on her.
Beware, questions like these come up more often than not and you’d better be ready with convincing responses if you want to convert a prospect into a customer.
- What makes your product so much better than the competition?
- What’s the value proposition of your product/brand?
- How will it benefit me?
- Why should I pay your price when I can get the same thing cheaper?
- In short…what the heck makes your product so special?
But not everyone can handle the questions. Some people are just very invested and they take their endeavors way too personally to separate themselves.
Getting defensive is a natural reaction. After all, someone is challenging the idea you created and made a reality. It’s a tough pill to swallow. Remember, not everyone will see the same value in your offering and that’s OKAY.
You know the saying….about opinions… =)
My advice is to figure out the answers to the questions BEFORE someone asks. S/he may not care for the responses or run out and buy your product but at least you’ve considered the objections and know how to handle them when they arise.
And that puts you ahead of the game.