Read A #Dirty #Excerpt Of My New #Erotic #Romance, Double Jeopardy

This is a super dirty excerpt from a book I’m working on…I call it Double Jeopardy. We’ll see if that title actually sticks. LOL. But seriously…beware. You can’t say you weren’t warned…

Ashlei

I sink into a hamstring stretch on the dewy grass. There’s a chill in the air and it slithers underneath the thin nylon running shorts, making me squeal since I’m not wearing any panties. I’m also not planning to do any bit of exercise… at least, not the kind that requires sneakers. But my “husband” is away again, and… well, I’m horny as hell. Even at this ungodly hour of the morning. Stretching is just a prerequisite.

The sun barely peeks over the clouds. The sky still has that pinkish-purple hazy glow. Perfect. Only crazy people are up at this hour. Well, crazy people and people who are desperate to be impaled with a hard cock. Good morning to me!

But nobody knows… hence the running gear. It’s not like I can fuck him in my house. I have a gaggle of sleeping children, along with an au pair. And I doubt his dad would be very happy if he snuck me into his bedroom for a quick lay. Luckily, we have options.

A bedroom light in the house across the street flashes and my pussy clenches. It’s him. My finger twitches, aching to relieve the ache between my legs, but I don’t touch. I want to save it all. A little self-torture won’t kill me. My keys jingle. I know the drill. It’s time for me to go.

My office is only a couple of blocks away. I jump into my car and drive there, having just enough time to clear my desk of all the tax returns I need to finish. Later. I move fast, knowing he’ll be right behind me soon enough… literally and figuratively.

The front door slams shut and I hear the lock click. My heart thrums. Oh God, I don’t know how much longer I can wait to feel his dick pound me against the desk, on the couch, against the file cabinet… everywhere and anywhere. I kick off my sneakers and pull off my tank top, waiting, dripping, desperate.

He finally appears in the doorway, lips turned up in a sleepy grin. And that dimple… oh, fuck me now. “You’re not naked.”

I nod, biting my lip as I creep toward him, swaying my hips, my movements slow and deliberate. “I’m a very bad girl. How are you going to punish me?”

“I’m going to fuck you long and hard, just the way you like it. First in your pussy and then in your tight ass. No lube,, just me. You’ll be so full of my cum, we won’t need any.”

A shudder runs through me. There’s something so carnal about him plowing into my ass bareback. A rush of arousal floods my shorts. I grasp one of his hands and slide it under the fabric. “Feel what you do to me. I’m so wet. So ready for you.”

He loops his fingers into the waistband of my shorts and slides them to the floor. With a flick of his magical fingers, my sports bra is unhooked and next to the shorts. His hands are so warm as he kneads my full breasts. My nipples are so hard, they could cut glass.

‘You have such a fucking amazing body, Ash.” His hands slide down my lean torso and over my taut belly. I’d better. I work out for two hours a day and my two main food groups are wheatgrass and rice cakes. You don’t pop out three kids and keep curves like this. Besides, our arrangement keeps me focused. I know the skinny bitches he goes to school with are flashing their shiny new pussies at him around every corner. I have a lot to compete with, but he keeps coming back for more.

His cock is long and stiff, and can make me hit levels I’ve only read about. Damned romance novels. I’d always had a sick obsession for them. Always a happily ever after and always about the insane orgasms by way of massive dicks. Up until Jake moved in, I’d never hoped for either. But I cracked. Living such a lie, day in and day out sucks. It’s lonely and depressing, and Jake gives me an escape. It’s not love; it’s just sex. And it’s un-fucking-believable.

I yank off his shorts ad sink to my knees. I grasp his balls, rubbing them as I take his dick into my mouth. No gag reflex, so I can take it all. It throbs in my mouth. I suck harder and faster, tasting the pre-cum leaking from the tip. My tongue teases the tip, dipping into the slit. He fists my hair. I know that drives him insane. “Jesus Christ, Ash, you suck cock like a fucking champ.”

Hell yeah, I do. Better than any of those little whores that come down the block to camp out in front of his house, waiting for him to appear and flash that dimpled smile. It used to piss me off, competing with those girls, the ones with tits that are naturally perky and pussies that are ripe for the taking… pussies that didn’t pop out three babies.

But it doesn’t stop him from calling and begging to fuck me.

“Ahh! Don’t make me come. Not yet. I want to come inside you, so you feel me dripping out of you when I’m gone. That pussy is mine, got it.? He pulls my hair harder, forcing my head back. The tingling is so intense, I know it won’t be long before my muscles convulse around his dick.

I rise to meet his hungry gaze, my hand still pumping furiously. My ass rests on the corner of my desk, legs falling open, inviting him to pound my aching pussy. Stroking, tugging, pulling… he’s so close. God, I need this…him… now.

He runs his hands down my muscular thighs, over my smooth, bare cunt.  My lips quiver in anticipation of that fat pink dick pulsating as they swallow it whole. “Stop teasing me,” I pant.

With a squeeze of my tit, he grins. “You were a bad girl and this is part of the punishment.”

“Please…”

I gasp as he thrusts forward, driving his cock into me. No wonder why the girls are all sweating him. He fucks like a porn star and he only just turned twenty. I’m such a head case for even starting this. The guy can’t even drink legally! What the hell was I even thinking?

My pussy is on fire… clenching around his cock as he pumps it deeper and deeper. He smacks my ass cheeks, clenching them tight in his hands. The stinging sensation only heightens my arousal. Then his finger slips between the cheeks, massaging the rim of muscles before pushing inside of my tight hole. “Oh God, Jake. That feels so good. Holy shit, I’m going to come!”

My legs close around him, forcing him deeper. He slips in a second digit, finger fucking my ass. I dig my nails into his back, lancing the skin, wanting all his friends to see how I’ve marked my territory… this boy, who’s made me feel more alive than I’ve felt in years.

I choke out my next breath. My heart is thudding against my ribcage. Euphoria is an understatement. The orgasm rips through me. My body shudders against him as my screams pierce the air. This kid rockets my body to another fucking universe. It’s so wrong, goes against all the rules, but I can’t get enough. I won’t walk away.

“Your pussy is dripping all over me,” Jake murmurs, nipping at my ear. “But I’m not ready to come yet.”

“How do you want me?” I whisper. “I’ll do anything you want. Anything.”

Jake pulls out, his dick still rock hard. Nine glorious inches. This is heaven, I’m sure of it. “Bend over. I want that perfect ass squeezing the cum out of me.”

I obey, sticking out my ass. He palms the cheeks, spreading them as his cock grazes the entrance. “Are you ready for me?”

“Yes, please. Fuck me, Jake,” I plead.

He strokes himself a few times, his swollen head slick with my cum. He pushes into me, stretching the muscles, forcing himself deep into me. It always burns at first, but his dripping wet cock slides in and out with ease. He drives his fingers into my cunt, rubbing the clit.

“You’re such a fucking whore, Ash. The way you take my cock in your ass, the way you suck me dry. You’re a dirty fucking slut.” His teeth clamp down on my shoulder and I squeal. God in heaven, it sends shivers straight to my core and I’m teetering on the brink of coming again.

His dick pulsates, deep in my ass. “Fuck Ash, I’m gonna come.” He thrusts faster, his fingers making me dizzy with need. My pussy tightens around his fingers. A loud wail escapes my lips. “Oh God! Come with me now!”

One final thrust and he groans, his hands gripping my waist as he collapses against me, filling me with his hot cum. I fucking love it.

He smacks my ass one more time. “That’s mine.”

Fucking A right, it is. And I’ll do whatever I need to make sure he never plunders another.

Want More??? Add It To Goodreads!

Mark Cuban’s Advice To Entrepreneurs – Risk, Energy, and Funding

According to online dictionaries, an entrepreneur is “a person who starts a business and is willing to risk loss in order to make money” or “one who organizes, manages, and assumes the risks of a business or enterprise.”

Well, I get a check for both of those. My past venture into the fashion industry was fraught with risk and cost me plenty. Now, I have little to show for it, save for a closet full of the most amazing handbags EVER CREATED.

I’m normally a risk-averse person, but somehow, when I’m on a quest to find the formula for success in some endeavor, I throw tons at it – money, energy, time – hoping to find the magical components. The problem is, when you invest in something you really don’t understand, you come up empty more often than not. Knowledge is power, sometimes more so than money, and that’s what struck me with this video from Mark Cuban.

The big takeaways?

Seeking funding for a new business venture is failure. It’s an admission that you can’t hack it on your own, can’t find success with the resources you already have, and need to sell-out in order to plunge forth. The question is, how successful will you really be when you are on the hook for millions of dollars to others who believed enough in your idea that you probably could have rocketed on your own first, albeit a little slower??

I never thought of it that way…

My latest venture is challenging, to say the least. And while I’ve researched the concept itself, I’ve thought many times about how I’ll pitch the idea to investors, how I can get into an accelerator, how I can get the attention of venture capitalists…all so I can command funding and leverage expertise from those who have already found success.

But after watching this video, I realize my mindset needs some fine-tuning. Funding is not necessarily the answer. Preparation is the missing element in my formula. It’s where I fell short with my first business. Not taking enough time to learn about the industry before jumping in, spreading myself and my resources too thin to be even slightly effective, not doing enough research in the form of focus groups prior to designing my products. It was a totally ad hoc, fly-by-the-seat-of-my-pants, throw-lots-of-crap-at-the-wall-and-see-what-sticks process, with no tried-and-tested repeatable elements. I had no blueprint, no measurable metrics, and no plans for future execution. So, what did I do? Hired a new, more expensive PR firm (which did squat, btw), designed even more products without customer input, spent more money than I could afford…only to land flat on my face with no answers and lots of anguish.

I never acquired the knowledge, though I did amass mountains (now they’re more like hills) of debt as a result. I could have mitigated the risk with a deep understanding of the business landscape, including potential pitfalls and competition elements. But not me! I’m an instant gratification whore, way too impulsive and impatient to waste time on LEARNING, of all things.

To my own peril. I’ve raised many a glass to that toast, regrettably…

So, Mark. Thanks for the advice. Knowledge is the most powerful tool in your arsenal. The more ammo you have, the more prepared you are for battle. And yes, it IS a battle. But winnable if your head is in the right place.

What Does Success Look Like???

Let’s face it – the unknown is daunting.  Even extensive planning can’t always prepare you for challenges you may face in your entrepreneurial endeavors – whether you’re a startup CEO, a handbag designer or an aspiring indie author. Sometimes you just need to trust in yourself and be confident in your abilities. Obstacles may seem insurmountable at first glance but if you are dedicated to your efforts and you do the proper research, you WILL work through them.

You can’t crush true entrepreneurial spirit. If you have it, it’s only a matter of time before you find your niche. Each “failed” attempt has to be viewed as a lesson learned. The real failure comes about when you don’t take anything away from the experience, when you don’t apply any of your newfound knowledge to your next endeavor.

My advice is simple. Embrace the unfamiliar and power through. You’ll never know the full extent of your capabilities if you don’t navigate outside your comfort zone. We can’t always be the best at everything but we should always strive to be. Don’t let fear of failure hold you back. Sure, you may accumulate a mound of debt in the process (something your husband won’t ever let you forget) but you will have taken control of your future.

Clear strategy concept as a straight road going over confused paths for achieving success in the future as a symbol of business vision and planning to solve the maze.

Be passionate! If you aren’t, find a new goal. You’re not cut out to be an entrepreneur. It takes too much time and effort to launch a new business and if you don’t love what you’re doing, you’ll never get it off the ground. If you’re not willing to work harder than you’ve ever worked before, preserve your sanity and come up with a new game plan.

Take a risk. You’ll never have all the answers or the insight you need to feel comfortable in EVERY situation.  But that’s okay, because you have faith, drive and ideas to propel you toward your goal.  Sometimes, that’s all you need to achieve success.

Believe in yourself and what you can do. SEE yourself creating, developing, designing, writing, and selling. The powers of the subconscious mind are astounding. Envisioning success is just more positive reinforcement you can apply to your effort. Never let negative thoughts permeate your mind – they will only hamper your efforts. See yourself hitting #1 on the New York Times bestseller list, see a Hollywood A-lister clutching one of your evening bags as she graces the red carpet at the Oscars, see your gadget in the hand of Mark Zuckerberg as he sings its praises to the press. See it, believe it, and make it a reality.

Don’t be afraid to fail.  That only really happens when you give up on your dreams. Outcomes that don’t match your expectations aren’t an indication of defeat. Think of them as lessons learned, pearls of wisdom to draw upon at a later time, things that need to be tweaked as you progress toward meeting your goals.

Try new things. Be creative. Think outside the box. Do something nobody has thought of before. Find the whitespace and clutter it up with your ideas. Don’t try to create demand; figure out what people need and give it to them. Why waste precious resources building something that nobody wants?

Life is all about taking chances. If you play it safe ALL the time, you’ll never uncover your true potential and untapped talents.

LEAP. Nothing worth having ever comes easily. Even if you crash-land, you can still say you tried.

And finally, never give up… on your dreams or on yourself.

Business woman celebrates successful deal at office. Business People

 

The Venture Series Is On SALE!!!! And FREE On Kindle Unlimited!!!

The Venture Series is on SALE!

4 Sexy Heroes, 4 Spicy Stories, all for Less than $4!

99c each & also Available in Kindle Unlimited!

the-venture-series-sale

#1 Unlikely Venture

Techie Geek, Jedi Master, Sex God… Meet James Callahan.

After devastating news threatens her livelihood, Jessica Latham swears off men… until she meets Silicon Valley rising star James Callahan. But when a vindictive frenemy exposes Jessica’s scandalous secret, James is forced to choose – the future of his company or his heart?

Read On Amazon

 

#2 Nothing Ventured – 2016 Summer Indie Awards Nominee!

The Adonis With More Lines Than a Supermarket Before A Snowstorm… Meet Chris Camden.

After suffering a devastating loss that forever changed her life, eluding love is Mia Bradshaw’s primary objective…. until she’s granted a coveted career opportunity to partner with Silicon Valley heartthrob, Chris Camden. But when everything she’s been so careful to protect and control is put in jeopardy, can the guy with more lines than a supermarket before a snowstorm save her… and himself?

Read On Amazon 

#3 Venture Forward

Detached, Domineering, And Deliciously Deviant… Meet Paul Emerson.

Karma is a b*tch and irony is her evil twin.

The woman who harbors and the man who resists. With so much baggage and even more angst between them, can their wounded souls finally find solace in one another? Or is their future happiness doomed to be ravaged by the lies and deceit that litter their pasts?

Read On Amazon 

#4 Joint Venture

Ruthless lawyer by day, notorious celebrity playboy by night… Meet A.J. Morgan.

Live to indulge, indulge to fill the voids.

Those are his rules…. until he meets cunning financial genius-slash-sexy club singer Lisa Embry. One lust-filled romp with his female alter-ego turns A.J. into an addict in need of his next fix and he’ll pay any price for another hit. But he soon finds out Lisa has her own rules… ones that can never be broken.

Read On Amazon 

STALKING WELCOME! <3

Website: https://kristenluciani.com/

Twitter: https://twitter.com/kristen_luciani

Facebook: https://www.facebook.com/kristenlucianiauthor

Facebook Group: https://www.facebook.com/groups/StilletoClick/

Goodreads: https://www.goodreads.com/author/show/8341231.Kristen_Luciani

Newsletter: http://bit.ly/1C27Kbh

Whistle While You Work…Or Run…Or Play Foosball

My workspace is pretty standard, very practical, but kind of boring if I’m being honest. Lots of desk space, tons of papers covering said space, cabinets, laptops, ever-present mug of coffee. I try to keep it organized but it’s not easy when ideas are constantly flowing out of my head and onto Post-Its. My name is Kristen and I’m a Post-It addict. Whenever I get a thought, I jot it down and stick it…well, wherever I can find space, which is a commodity.

Post it papers flying out from laptop

I sometimes wonder, how awesome would it be to create a workspace according to my own dream specifications? Like maybe a space where I could take a quick break and run on the treadmill to keep the creative juices flowing? With plush couches where I can plop down when the knots in my neck tighten after being hunched over my laptop for hours on end? One with large, floor to ceiling windows, lots of greenery, light, airy rooms and a fabulous view for inspiration? Maybe one with a nicely stocked refrigerator with lots of champagne so I can reward myself after spending the day agonizing over scenes and plot twists? It would be awesome to have a large-screen wall hanging television for those times I just need a mental break and want to watch re-runs of Impractical Jokers. And of course, a huge whiteboard for all those dang Post-Its would be nice!

modern empty office interior

Well, guess what? There is a company out there that can help me achieve my work zen, called WeWork. You signup to become a member and select from several packages that allow you different levels of access to custom workspaces. You can book a space for a day or longer, depending on your needs. Maybe you just want to have a couple of days a month where you venture off to another location to keep things percolating. You have that option with WeWork. And if you happen to be traveling to another location and need to reserve a spot while you are there, go to WeWork for options! It’s that simple.

The company has space in all the big hubs across the United States, with additional locations in Israel, the Netherlands and the United Kingdom.

So even if you aren’t traveling for business, maybe you just need a periodic escape to recharge your batteries. Comfort + mental calm = PRODUCTIVITY!!!

How Do You Know You’re Ready For Launch?

We all want a big-splash launch – no matter what the offering. Who wouldn’t want mountains of accolades and recognition for a job well done?

In the period leading up to your big day, the best advice I can give consists of one very important word – plan.

Planning is critical to a successful launch, so make a list of everything you can possibly do to make your event as grand as possible. Here are a few suggestions to consider:

  • Create a Task Timeline – Identify each component of your launch prep along with an expected timeframe for completion and a point of contact.
  • Prioritize Each Task – For each group of tasks you’ve outlined, ask yourself which ones will have the greatest impact on your launch. Focus on the ones that will deliver the biggest bang for your buck first.
  • Ask For Help – Reach out to all your contacts – family, friends, colleagues – anyone who can help you spread the word. Send them Facebook posts, tweets, images to share via Instagram, fliers to hand out in their towns – anything that will highlight awareness.
  •  Leverage Your Existing Fan Base – Come up with creative ways to engage your existing fans. Word of mouth is the most effective way to generate interest because of the credibility factor so ask your fans to get involved with your launch.
  • Cross-Promote – Identify potential partners who have launches around the same time as yours and augment your target audience by gaining access to theirs.
  • Maintain Your Plan – Update all notes and statuses so at any given point, you can see exactly what your progress has been in preparing for the launch.
  • Follow-Up As Needed – People generally don’t have a sense of urgency about someone else’s endeavors so a gentle nudge is sometimes warranted.
  • Get Out the Corkscrew – When you’ve fully executed your plan and feel confident you’ve done all you can do, the rest is up to the stars. So sit back, relax and have a glass of wine because you deserve it.

Red and white wine pouring on wood background

 

So You Wanna Be A Blogger?

Blogging is a great way to connect with a target audience on a somewhat personal level on one condition… you actually BLOG. It sounds great in theory – start a blog, write about a cool topic, get a bunch of readers to follow you, and BOOM! All of a sudden you’ve graduated to Perez Hilton status, with 14,500,000 estimated monthly users. Who wouldn’t want THAT????

But you need compelling content that people crave. It doesn’t happen overnight and it definitely won’t happen unless you do a few key things right up front.

Your first step is to figure out your topic and blog name. It can be your name or something that is related to the type of content you want to write about. When I created my blog, I knew I wanted to write about innovation, entrepreneurship and startups. So I agonized for DAYS and finally came up with The Idea Mama. It’s catchy, right??? =)

Once you have a name, you’re ready to roll! So here it is… my top 10 list for starting a new blog! These steps come way before your fingers hover over the keyboard, itching to type that first entry. There’s a lot of prep that goes into the setup. Don’t rush the process. Take your time, think long and hard about your goals with the blog. These tips will help you get started.

Group of BLOG related 3D words. Part of a series.

  1. Buy the domain. You can’t have a website without a domain name. It’s your home address… on the web. Go to http://www.godaddy.com and find out if it’s available. If it is, GRAB IT! If you want to test the waters, buy it for one year instead of three.
  2. Select a blogging platform. I use WordPress and I like it. I’m not wild about TypePad. I’ve used that in the past and found it to be extremely frustrating. One of my other sites, Author Navigation, was built with Weebly. They have a free trial available. Weekly is very intuitive. You can drag and drop components onto your page according to the theme you select. Easy to use and very reasonably priced.
  3. Get a logo for your website. Fiverr is THE place to go for a cost-effective graphic. It’s one of my favorite places on the web. It’s a community of freelancers who offer gigs for graphic design, online marketing, advertising, music and audio, writing and translation – all starting at $5. You can always beef up your gig for an additional amount but let me tell you, I’ve gotten kick ass results with only $5. Go. NOW! If you need a recommendation, I’ve got a guy… =)
  4. Create a Twitter handle…I have a couple… @kristen_luciani, @theideamama. Use your new blog name and if it isn’t available, come up with some variation. Then, HAPPY TWEETING! You’ll share your own content, as well as content you come across on the web and with your fellow tweeps. We’ll get to that in the next tip…
  5. Create a CrowdFire account. This will help you find the right target audience to follow on Twitter. It helps to grow your following, which you NEED to grow. You’ll also be able to find INFLUENCERS using this tool. Influencers are people who are subject matter experts in your topic and have a large following, which represents a large opportunity for consumption of quality content. Establish relationships with a few key influencers. Retweet and comment on their content and hopefully, they will eventually return the favor.
  6. Create a Facebook page for your blog and start to get likes. Make sure you post to it several times daily. You can post images, links to articles or anything else that is relevant to your blog. The purpose is to engage with your fan base and sharing compelling content is the best way to engage. Videos are cool too. People really appreciate the personal interaction, so get out of your comfort zone.
  7. Set up an Instagram account. You can post images or 15 second-long videos. AND you can link your Instagram account to Facebook and Twitter, so any of your images will post to all three locations.
  8. Establish a Hootsuite account. This is a tool that allows you to consolidate all your social networks and post to all at once. TIME SAVER!!!!!!
  9. Register an account on Quora. This is a great way to get exposure to a new audience. Establish yourself as a subject mater expert on your topic by answering questions in that category. It really helps get your voice heard and people will start to become familiar with the value you bring to the table. AND, you can always use those questions/responses as blog posts!
  10. Subscribe to a photo site. I belong to Dollar Photo Club. It has great images and is extremely cost-effective. $99 per year entitled you to 99 images. Each additional one will cost only $1. There are plenty of other sites, but this is my preference. You can’t post random Google images on your blog, even if you credit the website. If you get caught, you’ll get a nasty letter warning  you to take the image down or else legal action will be taken and you’ll most likely be threatened with a fine.

There are also a ton of informative books on blogging. Here are a few of my faves:

Feel free to browse other titles…just be careful that the book wasn’t published too long ago otherwise the industry will have changed too much for the information to be really relevant. Sometimes, though, you can find diamonds in the rough.

Okay, I’ve gotten you started. Next steps?

WRITE, then SHARE!!!!

Social Media Ideas Designer Desk Architectural Tools Office Concept

Social Media Ideas Designer Desk Architectural Tools Office Concept

Startup Spotlight: Let’s Go Du+ch!

Sharing experiences, creating memories, engaging with like-minded people, enjoying a richer life… this is the concept behind going “du+ch.” The company was born of longtime friends Vincent Paradiso and Debora McCleary, who partnered to create a social network for travel and entertainment. Both entrepreneurs in their previous lives, Vincent and Debora created a unique way for people to connect with others who would share the cost of excursions they may not otherwise have been able to experience due to excessive costs. Their efforts established a marketplace for sharing life’s adventures, big or small and I had the pleasure of catching up with Vincent to chat about some of his hopes, challenges, and goals for the future. I was also excited to gather a few sound bytes from Deb, who founded the premier New York beauty directory, The Debb Report. And you all know I’m a sucker for all things beauty and fashion… =)

IMG_2328

Vincent, prior to co-founding du+ch, you had a very successful professional career in ballet. What made you decide to delve into the world of entrepreneurship? 

I’ve always been bit of an entrepreneur. I love ballet, but I always knew I would do more. I’d always had an interest in real estate so I formed Paradiso Properties. My goal was to have multiple investment homes that I rent and manage, along with a real estate license to sell homes. But I quickly grew bored with my new career choice. I made money, but it wasn’t my passion. I started contemplating new ideas. I thought of all the amazing things I did with colleagues while on tour with NYCB, and how we would split the bill. We wouldn’t have been able to enjoy as much had we not shared the cost. I knew I had something but wasn’t ready to dive in. One night out with my girlfriend, I wanted to book bottle service at a club but didn’t want to pay $1,500. Our friends couldn’t join, so we skipped out and the idea for du+ch was born.

IMG_0259-3

Deb, what differences have you experienced between building du+ch and building the Debb Report? What unique challenges have you faced with each endeavor and how have you addressed them?

The first challenge with the Debb Report was having my partner drop out. I ended up funding the entire site on my own, and found a few friends to help me write all the salon bios that are (almost all) now in place. Updating my site is still a challenge, because aside from Twitter, Facebook and Instagram updates, I have to be on top of so much information. I realized that I couldn’t do it all on my own, especially with the time du+ch now needs. I recently hired a wonderful beauty/fashion blogger to help create original content to help grow my site and SEO. Having a partner who is fully engaged and committed is a necessity. Vincent and I definitely have a give and take when it comes to growing du+ch. We complement one another very well and have complete trust in each other, which is invaluable.  Because du+ch is an e-commerce site, it is a much more involved endeavor than my directory so Vincent and I are having to learn as we go. We constantly seek expertise from those who have done this before and people have been very generous with their time and knowledge.

Choosing the right partner is so important when founding a brand-new venture. How do you work through differences in opinion and what qualities do you each bring to the table?

(Vincent) Deb is a long time friend. We have great chemistry. When I approached her with du+ch, she was immediately ready to jump onboard. The key for us is making sure we always keep open lines of communication. She helps ground me and work through new ideas. As I’d mentioned earlier, the ideas don’t stop. You can’t attack all of them at once, you have to stay focused. du+ch would be nothing if I’d built it, then decided to go out and work on another idea. Being able to keep everything organized helps a lot. We have yet to have any major disagreements, but I believe we both are the types of people who will listen. We will acknowledge each others’ points, let them sink in, and compromise on a solution.

(Deb) Vincent and I agree on most things day-to-day, but when we disagree, we have a real ability to listen to one another and come to a joint agreement fairly easily.  Luckily we are both sane, thoughtful and committed to making du+ch a success, no matter how long it takes us.

What is the best part about running your own business?  

Exactly that, it’s mine. I’m directly responsible for its success and/or failure. I take great pride in bringing an idea to life. It’s challenging work, but when you know your hands are involved in every working aspect, it is so rewarding. I look forward to each and every day. I am constantly learning about every aspect of my business.

Du+ch is such a unique concept. Do you have plans to expand beyond more elite and trendy events? Do you see a market for couples, families, businesses?

Absolutely! We’re now in all of those markets. The beauty of du+ch is that everything on the site is user-generated. The same way you can sell anything on eBay, you can share anything on du+ch. It is a marketplace that puts the power of the sharing economy in the hands of the masses. You no longer have to build an app to enter this space, you can use our platform to share anything you want. Every user, individual or corporate, can host and search for anything they want to share. The look of our brand is luxurious, but users can share free events, basic group packages, or even ultra luxe experiences. We take the social element of Facebook events, the payment features of Eventbrite, and combine them into one site. The greatest thing is you can reach more than just your current circle. The point is, friends cannot always join in the fun. With du+ch, you can find those who can, get to know one another, and pool your funds to make anything within reach. The great thing about du*ch, and what separates us from a Groupon/Eventbrite, is our social transparency. Every user has a profile with reviews and verifications, so you can meet new people and feel comfortable sharing with them.

If you knew then what you know now, how might you have advised yourselves before launching du+ch? Any big aha! moments?

I would have been a lot more specific in the design and build of the website. I had it in my head, but translating it to developers was difficult. They needed every single specification and I didn’t anticipate providing them that level of detail. I would have also done more research on payment processors. When we create the app, I am going to document every last detailed requirement for the developers. I won’t leave any stone unturned.

What would you say are the top three skills needed to be a successful entrepreneur? 

Discipline, focus and creativity. It is so important to stay disciplined. There are too many distractions surrounding us everyday – Facebook, Instagram, Twitter, etc. You have to resist the temptation and prioritize. You also have to focus on your goals, plan your short- and long-term strategies and then execute your plans to achieve them. That said, you have to remain creative, think out of the box and fill a perceived need. Always strive to disrupt the status quo.

What have been some of your failures since launching du+ch, and what have you learned from them?

I assumed once the site was built, the audience would come. I thought people would just find it, sign up and leverage the network, which wasn’t the case. I also focused too much energy on creating the perfect user experience. Marc Cuban once said, “Perfection is the enemy of profitability, you can try to make everything perfect, but you’re losing opportunity somewhere else.” What may seem perfect and simple to one may not be the same for others. I also mistakenly assumed that upon launch, I would play a support role. I didn’t realize I was going to have get out there and sell. That is the biggest challenge. Once you fill the need, you need to let the world know you’ve filled it. You have to make your own opportunities.

To what do you most attribute your success? What would say are the five key elements for starting and running a successful business?

Taking the lessons I’ve learned from the ballet and applying them to the business world. For both, you need to exhibit the discipline, focus, and creativity mentioned earlier, but you also have to be willing to fail, deal with rejection, perform, and not let anyone define you. We failed all the time while dancing. If a step wasn’t executed as expected, you didn’t give up. Instead, you figured out what went wrong, fixed it, repeated it, and tried to perfect it.  We dealt with rejection on a regular basis. In business, you have to do the same. Not everyone will love you or embrace your vision and that’s okay. So many of my most rewarding experiences came from taking a leap. Never be afraid of failure.

How do you go about marketing your business? What has been your most successful form of marketing?

Getting the word out is our biggest challenge, especially on a shoestring budget. I have seen a big jump in traffic when I advertise and share available listings on Facebook, but it hasn’t converted much yet. One experience that did convert was dinner with a private chef. The price was extremely reasonable and users wanted to take advantage of the opportunity. We are working on lining up fun yet cost-effective experiences. Giving corporate partners a chance to list group deals as they would with Groupon, but without the heavy fees, will help line up some great offerings. I also notice that when I do interviews like this, we get a major boost. I think it helps so much to get the word out. This interview engages a new audience and helps us connect with them. Some readers may skim our story, some may read the whole thing, some will love it, some will hate it, but either way I just grabbed the attention of a potential user and was able to get my entire message across. It is the best way to acquire new users and highlight interest in our brand.

Follow du+ch: Website  Facebook Twitter Google+ YouTube Instagram

IMG_0100_2

FOCUS!!!! And Then Drink To Your Success

I came across a quote from Lori Greiner the other day and it is flipping brilliant. For those of you who don’t know who she is, if you’re an entrepreneur, Google her. Like, right NOW. She’s the reigning “Queen of QVC” and one of the stars of NBC’s “Shark Tank” – the one they refer to as “the shark with the heart.” LOL. But it’s true. She’s smart, insightful and knows a good deal when she sees it but she always exercises sensitivity to the plight of the aspiring entrepreneurs that parade their wares around the tank. Okay, so clearly I have a girl-crush…

“Dear optimist, pessimist, and realist–while you guys were busy arguing about the glass of wine, I drank it! Sincerely, the opportunist!”

See? She loves wine, too. How can I not be smitten?? =)

But this quote holds true for me in so many respects (other than the booze…LOL!). More often than not, I have at least fifty things going on at once. The past month has been particularly busy – between building up Author Navigation, blogging, editing two of my books and writing a brand-new one, my creative juices were leaking all over the place. My focus was…hell, there WAS no focus, just endless lists of to do’s and never getting dones.

Do you know what that means?

Potentially missed opportunities. I would have been snoozing on that glass of wine because my mind was full of scattered thoughts with no definitive paths to meet any discernible goal. A jumble of ideas is absolutely useless if you can’t flesh them out and apply the ideal amount of focus. Multi-tasking is all well and good but we’re best when we keep our eye on the prize. Remember that. =)

Eye close-up

Passion Alone Can’t Pay The Bills

You can’t crush true entrepreneurial spirit. If you have it, it’s only a matter of time before you find your niche. Each “failed” attempt has to be viewed as a lesson learned. The real failure comes about when you don’t take anything away from the experience, when you don’t apply any of your newfound knowledge to your next endeavor. I knew I was meant to be an entrepreneur. It just took me some time to figure out where my roadmap was headed.

My first attempt as an entrepreneur was in the field of technology consulting. I had the skill set, I had the clients. The one thing I lacked was the passion. Couldn’t even fake it. Money was there but it just wasn’t fulfilling. So I decided to go with a new business, one that I loved.

Handbags. High fashion. It was my obsession. I thought because I had such an intense love of high-fashion handbags that I’d naturally be able to design, market and sell my own collections. However, there were significant barriers to entry I wasn’t aware of because I didn’t take the time to properly research the market and the accessory industry. As a result, quite a bit of debt accumulated over the very short life of my beloved business. Passion, though important, just doesn’t pay the bills.

Promotion concept. Painted staircase with draw in the wall. Business draw.

Promotion concept. Painted staircase with draw in the wall. Business draw.

After that “failed” attempt, I really thought long and hard about my future direction. I let my imagination run wild and decided to write a novel. Being an independently published author is a business just like any other. You develop and perfect a product, market and distribute it to the masses. Again, I was wearing many hats. The difference this time was that I’d done research on the industry and I maintained that critical element of passion.

Along the way (because the entrepreneurial spirit cannot be quelled) I partnered with one of my author friends to build and launch an online directory for authors called Author Navigation – a one-stop shop for all services needed to help polish and perfect a manuscript for the masses. It’s still early days and we’re still trying to gain momentum but we’re slowly making a name for ourselves.

Always strategizing, always planning, always envisioning…ALWAYS.

%d bloggers like this: