Okay, it may not always work as planned, depending on your audience. But I can tell you it will make your headline click-worthy. It doesn’t have to be graphic either, by the way. Just suggestive. =) PR is EXPENSIVE so anything you can do on your own to generate buzz will reduce your burn rate. You…
I used to think writing a book was the hard part… But then I did it…once, twice, a third time…until my precious manuscript was finally finished. That’s when the real work began. Endless amounts of research, trying to find the right editor, formatter, cover artist, promotion company, and on and on. Ugh, not my favorite…
Customer is king…or in my case, queen. =) But words are cheap. You need to create an experience so a customer truly feels that patronizing your product offering is worth their time and money. You need to make them feel special and valued to inspire loyalty. I’m going to tell you a little story. A…
You’re a startup entrepreneur. By nature, that makes you an idea generator. It also probably means you’re operating on a shoestring budget. So you have to wear multiple hats – innovator, marketer, developer, designer – and figure out how to get your offerings to market in an expedient and cost-efficient way. Not an easy task…but you’ve…
Aspiring entrepreneurs can learn so much from crowdfunding success stories. Taking advantage of websites like Kickstarter puts your brilliance on virtual display for a whole host of future customers. But if you want to command major bucks for your company, carefully consider the forthcoming pieces of advice. Incorporating them into your pitch will make your…
Boiling the ocean. So cliché. We hear those words all the time in corporate America. It basically means you are trying to do way too much within a given endeavor/timeframe. Usually, those projects end up failing because you didn’t focus your efforts on the goal at hand and you let things get way out of…
So you’re sitting in front of your laptop a couple of months post-launch scratching your head, thinking “What the heck should I do NOW?” Very good question. It’s one that I’m pretty sure most small business owners have. Launch week ROCKED!!! We sold a TON!!! But now? Two months later? CRICKETS. You’re still a ways…
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