FOCUS!!!! And Then Drink To Your Success

I came across a quote from Lori Greiner the other day and it is flipping brilliant. For those of you who don’t know who she is, if you’re an entrepreneur, Google her. Like, right NOW. She’s the reigning “Queen of QVC” and one of the stars of NBC’s “Shark Tank” – the one they refer to as “the shark with the heart.” LOL. But it’s true. She’s smart, insightful and knows a good deal when she sees it but she always exercises sensitivity to the plight of the aspiring entrepreneurs that parade their wares around the tank. Okay, so clearly I have a girl-crush…

“Dear optimist, pessimist, and realist–while you guys were busy arguing about the glass of wine, I drank it! Sincerely, the opportunist!”

See? She loves wine, too. How can I not be smitten?? =)

But this quote holds true for me in so many respects (other than the booze…LOL!). More often than not, I have at least fifty things going on at once. The past month has been particularly busy – between building up Author Navigation, blogging, editing two of my books and writing a brand-new one, my creative juices were leaking all over the place. My focus was…hell, there WAS no focus, just endless lists of to do’s and never getting dones.

Do you know what that means?

Potentially missed opportunities. I would have been snoozing on that glass of wine because my mind was full of scattered thoughts with no definitive paths to meet any discernible goal. A jumble of ideas is absolutely useless if you can’t flesh them out and apply the ideal amount of focus. Multi-tasking is all well and good but we’re best when we keep our eye on the prize. Remember that. =)

Eye close-up

What Does Success Look Like???

The unknown is daunting.  Even extensive planning can’t always prepare you for challenges you may face in your entrepreneurial endeavors. Sometimes you just need to trust in yourself and be confident in your abilities. Obstacles may seem insurmountable at first glance but if you are dedicated to your efforts, you WILL work through them.

My advice is simple.  Embrace the unfamiliar and power through.

You’ll never have all the answers or the insight you need to feel comfortable in EVERY situation.  And that’s okay because you have faith, drive and ideas to propel you toward your goal.  Sometimes, that’s all you need to meet success.

Believe in yourself and what you can do.  SEE yourself creating, designing, writing, selling. The powers of the subconscious mind are astounding. =)

Don’t be afraid to fail.  That only really happens when you give up on your dreams.  Outcomes that don’t match your expectations aren’t an indication of defeat. Think of them as things that need to be tweaked to meet you goals.

Try new things. Be creative. Think outside the box. Do something nobody has thought of before.

Life is all about taking risks. If you play it safe ALL the time, you’ll never uncover your true potential and untapped talents.

LEAP.

Even if you crash-land, you can still say you tried. =)

 

 

There’s Nothing Taboo About Failure

Hi, my name is Kristen and I am a handbag junkie.

In fact, I love them SO much that I spent a very large sum of money to design and sell my own. Unfortunately, though I cherished those handbags and saw them having a unique value proposition, my business never did become profitable. I really thought it was on the brink a couple of times but we all know close only counts with horseshoes and hand grenades.

InStyle

I lamented my losses for a long while (and continue to do so when I send my monthly loan payments to the bank). Was I really a failure? I mean, from a financial perspective, it definitely was an epic fail. But if I came away armed with useful knowledge and constructive feedback to apply to my next endeavor, maybe it could be chalked up to a lesson learned, albeit a very expensive one.

I have a close friend who is a co-owner of a man’s skincare line, a very difficult niche market to penetrate. But she believed in her product and drove hard to achieve success with her target. We spoke yesterday and she was completely deflated that her last-ditch efforts to generate revenue yielded no benefit at all. Hundreds of thousands of dollars in the hole and she’s come to the realization that it’s time to say goodbye.

Let me just stop here and tell you, it is HEART WRENCHING to slam the door on your hopes and dreams and downright depressing to see all of your hard work and effort crumble around you. It’s like a bad breakup story. Making the decision to pull the plug is a very humbling experience. Realizing that you couldn’t make it happen? Man, that’s a tough pill to swallow.

failure

Courtesy of www.venturebeat.com

I know this all sounds a little dramatic, but if you’ve ever been in the situation, you know all too well how devastating a loss it is. And for a while, you question and second-guess and lament some more, but it won’t change the overall experience. Sometimes, it’s cathartic to just get it all out there, to share your story with anyone who’ll listen. If you have truly lived and learned, you know where you made mistakes. When they are brought to light, maybe next time around you’ll know which pitfalls to avoid. It’s no longer taboo to hold it all in.  More and more entrepreneurs are coming forward with their own stories.  We’re in good company.

Here’s what I can tell you…don’t be too dejected. You can’t crush true entrepreneurial spirit. Don’t give up on it. If it truly resides within you, you’ll achieve your goals. And all the postmortems and lessons learned you’ve collected over time will make you that much more successful in your future endeavors.  I really believe that…

Embrace and nurture that spirit because once you channel it, you can’t turn it off. It’s what makes you a driver. I LOVE the feeling of coming up with new ideas and strategizing about how to make them come to fruition. The creativity charges me.

So even though things may look dismal now, tomorrow, they’ll look a bit better. And the following day, even better than that, until you finally come away with a lot of clarity and direction about how you can launch the next big thing.

I Want A New Drug

Some people say you should write what you know. It makes sense, doesn’t it? After all, you can deliver a more compelling story if you’re familiar with the subject.

My editor told me from day one to expand out of my comfort zone and do just the opposite.

When I wrote Unlikely Venture, I had a storyline in my head. Okay, that’s not exactly true. I had about a HUNDRED stories in my head before landing on the ONE, and even then I flip-flopped around until I landed on the right resolution. I decided to take a few risks when developing the story but I was always anchored to my original ideas. Two books later, I’ve sufficiently escaped the confines of that comfort zone. I went in directions that I’d have never considered before and I love the result. Hopefully, you all will as well…

Creating…is an addiction.  One I can’t fight.

Now I sit at my laptop scratching my head. Heightened drama, more intrigue, more plot twists…yes, The Venture Series in totality exceeded my expectations. But now what? I’ve written my first contemporary romance series, and though I am completely invested in my characters, it’s…over. Time to say goodbye. Sigh.

Courtesy of www.mikefook.com

Courtesy of www.mikefook.com

I liken it to a breakup. You spend years with someone and eventually part ways because you both want different things out of life. All the time you invested is lost and you need to refocus that energy on developing a new relationship. It’s nerve wracking. How are you going to find someone you think is just as perfect as the former Ms. or Mr. Right? There’s a whole lot of effort involved and you might need to expand your horizons and level set your expectations. You also have to open yourself to the possibility that there may be more heartbreak on the horizon before you find THE ONE.

But then one night, the stars align and you run into the person you were meant to spend the rest of your life with. The initial fear and apprehension may linger…after all, if something is too good to be true…well, you know how that saying goes.

As time goes on, you realize your life would be meaningless without this person and if you hadn’t opened your eyes wide enough to make a change, you would have missed out on meeting your true soul mate. You took a risk and it paid off.

I came to this realization after receiving some sound advice from a fellow author. She opened my eyes to a world where I need to challenge myself and embrace new ideas and direction. It makes perfect sense!

I need to disrupt my writing process, to dig deep and continue mastering my craft. It will take time, dedication and patience (which is always in short-supply). But I’m committed to my end goal…and diversification will be a key driver.

Courtesy of www.rlsbb.com

Courtesy of www.rlsbb.com

Who says authors aren’t entrepreneurs???

Resounding success is not found overnight, nor is it the result of “playing it safe.” It’s about the journey, not necessarily the destination (unless the destination is the NYT Bestseller list!). And it’s always the biggest risks that pay off the most.

See A Need, Fill A Need

Yes, I stole the title from the movie “Robots.”  But I just credited them, so we’re good.  It’s a powerful statement, one that begs a question…

Are people going to pay for your idea or service?

This is the very first question you need to ask yourself as an entrepreneur.  And answer it honestly because if you don’t, you’re going to spend a lot of money chasing down market share that you will never be able to capture.

Something needs to set your offering apart from the rest, otherwise it will become noise.  And people tune out noise.

When my best friend and I created our first handbag collection, we foolishly thought high quality leathers and hardware in vibrant colors would set us apart.  And if that didn’t do it, we always had our little “story” to fall back on.  Krina handbags were designed for the “thinking” woman.  So we included a penny hidden in the lining of each bag.  It was our cute little thing.  Guess what?  Nobody cared.  We loved that design element but it didn’t sell the bags.  It was different, but alas, not different enough.

Ever hear of the Butler bag?  I wasn’t a fan, because the styles didn’t do much for me. Plus, I’m too much of a handbag snob to carry a non-designer bag.  But the utility is what captured the hearts of women everywhere, proof positive that a large chunk of my target market was more concerned with function than fashion. My pennies couldn’t hold up to Jen Groover’s clever way of compartmentalizing life into a structurally-sound handbag.

C

Courtesy of www.butlerbag.com

 

 

 

 

Courtesy of www.butlerbag.com

Courtesy of www.butlerbag.com

She identified a need and created the solution.  It’s made her a raging success.  Her prices were competitive early on and she was able to claim her market share.  As time has gone on, the pricing increased but her fan base hasn’t wavered.  Kudos, Jen!

Jen Groover addressed a major pain point for women struggling for some degree of organization in their busy lives.  And that’s the name of the game.

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