The Swifty Entrepreneur

I’m currently obsessed with Taylor Swift’s newest hit, Style. I admit I wasn’t always a fan but over the past months, I’ve changed my tune, no pun intended. Her music is peppy and catchy but what really impresses me is the way she’s been able to transform her brand into a vocal empire.

do-no-reuse-taylor-swift-the-beat-bb36-sarah-barlow-billboard-650

Courtesy of www.billboard.com

 

Three specific things come to my entrepreneurial mind.

1. Know Your Customer – When you’re building a product, you need to be in tune (ha! I did it again!) with the needs and desires of your target audience. Taylor’s demographic is primarily female, primarily millennial. She creates music that appeals to their tastes – snappy, bouncy beats tinged with a bit of heartbreak and vulnerability. We’ve all been there and can relate to the trials and tribulations of dating. Her blatant honesty makes her music that much more refreshing and you want to sympathize with her plight because, really, who hasn’t had their heart pummeled at one time or another?? As women, we band together (OMG, I’m totally on a roll here, right??) and support one another in times of need. It’s just our nature. And with her 40 million Twitter followers, she has a pretty captive audience for those tales of woe.

2. Perfect your Product – As entrepreneurs, we work tirelessly to build and deliver quality products. But if we can’t believe in them wholeheartedly, how the heck can we convince the world to embrace them? Sometimes we need to make choices about our market distribution. Setting the right perception up front goes a long way in resonating with your target customers. If they see you offering your product for a lower value than they perceive it is worth, you may lose them. Consider Taylor’s decision to pull her music from Spotify. Why, you may ask? Because she felt distributing her music through streaming services devalued it. She recognized that perception is reality and being true to her hard work meant she needed to be very selective about her distribution channels.

3. Stay True To Your Brand – Taylor is a crossover success story. She tweaked her image but never strayed from her core which is why she’s sitting pretty at the top of the charts. The beats changed but the message always stayed constant and her fan loyalty persists as a result.

 

InStyle Fashion and Beauty Round-Up…My Picks (And Pics)

I FINALLY had a chance to leaf through the current issue of InStyle.  Yes, the one I’ve been staring at for about a week and a half.  And I thought, hey, why not share some of my finds with my friends in cyberspace??

Not sure if I’m going to draw fire over this post since I am uploading pictures of pictures taken by InStyle photographers, but oh well.  If they come after me, that’s a good thing, right?  Means I’ve gotten the attention of some pretty self-important people.

Henri Bendel, Cartier, Nordstrom, Swarovski

Okay, this first pic won’t get me into any trouble because I took it and it’s of my arm candy.  Swarovski, Nordstrom, Henri Bendel and Cartier.  All of my wrist besties.  =)

And it's Gucci for Amy Adams

And it’s Gucci for Amy Adams

First up!  So metallica, Amy!  I love the color of this strapless Gucci.  Not wild about the shoes, but I wouldn’t turn away the dress if it showed up at my door!

Armani Beauty, Rouge D’Armani lipstick in No. 401

Reeeeeeeed HOT!  But not for me.  Everyone says that brunette’s look great in red lipstick and admittedly, a lot do.  Sadly, yours truly is not one of them.  So this will just continue to sit in my makeup bag, unused and unloved.  I can’t even doctor it up – I tried different liners to add more depth to the color and a little gloss.  Not good!  Sorry, Hubby.  I tried…

www.aldoshoes.com

www.aldoshoes.com

Ahhh, Aldo.  Definitely a fan.  Love the heel, love the texture, love the electric blue color!  If I could just figure out my size, it would be fantastic!  Am I a 38 or a 39 or a half size?  Never consistent.  Makes online ordering with Aldo extremely frustrating!

Chloe should stick to designing handbags...just saying

Why oh why, Mandy??

Don’t be confused by this pic, folks.  I had to include Mandy, not because I like her dress but because it’s so hideous I had to share!  Chloe should really stick to designing handbags instead of clothes.  LOL

Julien Macdonald is clearly inspired by the allure of Vegas

Julien Macdonald is clearly inspired by the allure of Vegas

I would SO wear this dress.  Abso-posi-tutely!  It’s not even close to being age-appropriate but I’d do it anyway!  And I wouldn’t even have to be in Vegas!  Julien Macdonald, I’m totally a fan!

I’d love to hear your thoughts!  Did I pick well???

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