Hubby recently joined the Five Four Club. For $60 per month, he was promised an entirely new and fashionable wardrobe. Upon registering, he completed a detailed questionnaire so the company could gauge his style and taste and send him items according to his preferences. Sounds simple enough, right? The first shipment came the other day. I…
In a world where virtual is no longer the alternate reality, there is still a lot to be said for direct human contact as a driver of prospects and sales. Let’s face it, we’re all way too dependent on our mobile devices and completely absorbed in email, texting, Facebook, Twitter, Pinterest, Instagram, YouTube…and on and…
I’m currently obsessed with Taylor Swift’s newest hit, Style. I admit I wasn’t always a fan but over the past months, I’ve changed my tune, no pun intended. Her music is peppy and catchy but what really impresses me is the way she’s been able to transform her brand into a vocal empire. Three specific…
Picking the name of your startup is a really important exercise. With any luck, you’ll have it forever. It’ll drive your logo design…LOL. I’m a sucker for logos. Huge fan of Fiverr and Vista Print. Your company name is your primary identifier. In my opinion, it should have meaning, relevance and most of all, be…
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