Don’t Go It Alone

Entrepreneurs aren’t superhuman. Sure, they have drive, vision and dedication but that doesn’t always guarantee success. It’s easy to get derailed and frustrated when things don’t go smoothly as planned. And trust me, they never do.

The road to greatness is fraught with challenges so why not rely on help from others who share your direction and passion and whose skill sets can complement your offerings? Realize early on that you can’t singlehandedly change the world, but with the support of your own team you can diversify and conquer.

We’re not alone.

Even Zuckerberg agrees.

Zuckerberg’s one piece of advice for struggling entrepreneurs (VentureBeat)

Courtesy of www.venturebeat.com

Courtesy of www.venturebeat.com

Rejection Never Felt So Satisfying

Like all authors seeking validation by gaining acceptance to an exclusive publishing house, I submitted “Unlikely Venture” in hopes of scoring a lucrative contract and promises of making the bestseller lists.  Fortunately, like a Band-Aid being yanked from a wound, two out of the three I submitted to rejected it right away, for a variety of reasons that were kind of evasive and basically not very constructive.  Part of this was my error, as I submitted to the wrong imprints with the publishers.  Oh well.  That’s when my Type A alter ago stepped in and convinced me to self-publish.

Courtesy of writersontheend.com

Courtesy of writersontheend.com

But what about the third publisher?

Well, the third one was a little behind the 8-ball. The editors requested the first three chapters after FINALLY approving my query. That was a couple of months ago, when I was on the path toward self-publishng.  I sent them anyway…couldn’t hurt, right?

Fast forward to this morning.  I scrolled through my emails to find a reply from the publisher. Here’s what I read:

Kristen,
Thanks for letting us take a look. Unfortunately, we have to pass. There’s something in the tone of the heroine that’s just a little to gritty for our contemporary line. We do wish you the best in placing this work.
Gritty?  According to Dictionary.com, “gritty” means “resolute and courageous; plucky.”
Hell, that kind of rejection is AWESOME!  I hate pathetic, damsel in distress heroines.  If that’s the kind of girl they want, yeah they’d be barking up the wrong tree with Jessica Latham.  It wasn’t meant to be.
But shame on me for not doing the correct research.  You see, I was embarking on a new business venture, seeking an investor without knowing if our end goals were in sync.  I assumed an established publisher would be able to reach my target demographic, just because they have deeper pockets and a larger distribution network.  But that’s not necessarily the case.  We don’t share the same vision and strategy.  They are looking for something I don’t offer.  Their response is very clear on that fact.  And the submission turned out to be a wasted effort on my part.  We wouldn’t be compatible business partners because we aren’t aligned in our objectives.
Lesson learned…resources alone do not guarantee an effective business relationship and researching potential business partners will ensure your product or idea gets a fair shot at evaluation.
And as for me, I continue along my path…as a sole proprietor. =)

The Flower Power Entrepreneur

Do you know what I absolutely hate spending money on?

Greeting cards.

I spend tons on cards for people that may be displayed on a counter for a couple of days and then casually get tossed into the trash.  Even the “discount” cards are still around $2.99.  And let’s not even discuss the dollar store cards.  Much cheaper but…scary-looking!  You know what I mean?  If you’ve ever seen one, we’re on the same page.

But a friend of mine recently formed a business that fundamentally changes the lifecycle of a card.

Channeling her passion for photography, she creates high-quality greeting cards featuring removable photos of exotic florals.  So not only are you presenting a card, but a photo that the recipient can display and enjoy long after the occasion.

Her website, www.flowerpowerphotocards.com, displays 13 different designs, reasonably priced at $2.75 per card plus shipping. The 4″ x 6″ photographs are mounted on fine card stock. The blank card measures 4.5″ x 6.25″ and an envelope is included.

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Nobody in their right mind would throw THESE cards away!

Jersey Girls Love Their Barefoot Sandals!

Ahhh…Oyster Fest 2014.

Lobster rolls, crab cakes, clams, oysters, beer and…bling?

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Something I’ve always loved about the festivals in Jersey is that they celebrate small business owners.  We always find interesting products in our travels and if they are any bit girly, Lulu is at the table, front and center, ready to patronize.

Yesterday was no exception.  Lulu found Jersey Girl Barefoot Sandals and fell in love.  It really is such a clever product – jewelry for your feet that you can wear with or without sandals.  There were all types of designs to choose from.  Of course, Lulu decided she needed an anklet to match each of the sandals.  She’s such an easy sell…just like her mother.  =)

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Here is a snap of Lulu and Bev Beveridge, entrepreneur and one of the co-owners of this super-creative venture, showing off their foot candy!

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I was really impressed with the selection of styles and the price was reasonable – we paid $10 per sandal, which any woman knows is a bargain for bling!

This is a pic of yours truly and Bev.

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Check them out on Facebook!

And don’t forget to enter my giveaway for a $25 Amazon gift card by clicking here:  http://www.rafflecopter.com/rafl/display/f30243524/.

 

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