How many mailing lists do you subscribe to? Of all the emails that clutter your inbox, how many do you actually read or even OPEN, for that matter?
I’m sure the number is looooooooow. (It certainly is for me.)
So why bother sending them? They’ll probably get deleted on sight anyway, right?
Probably.
But if there is even a SLIGHT possibility a subscriber might actually take a minute to peruse the content, you better yank them in immediately otherwise any hope of getting them to take action is LOST. And if your emails are BORING and STALE, you might not get another chance to dazzle.
I sent out my very first newsletter about a month ago. I think it looked impressive. I tried to make it interesting, with pictures and graphics and cool content. Nobody unsubscribed, so I guess that’s a good thing.
But this next edition needs to be BIG. I want people to READ it and SPREAD the word.
Big news? “UNLIKELY VENTURE” launches on Monday and I need my subscribers to tell their friends!!!
So here are some things I’m going to do to incent my audience:
- Attract – An eye-catching headline will hopefully get subscribers to open the email. I’m thinking something relating to steamy shower scenes…that ought to raise some eyebrows, yes?
- Engage – One thing I’m going to do is invite them to send me a funny picture of them holding my book (paperback or Kindle version – I won’t discriminate!). Then, I’ll post to my website and Facebook page. Everyone loves a little bit of fame.
- Entice – I’m going to provide a link to the first two chapters of my book. You don’t want to give away the farm, but providing a little taste of what they can expect is always a good thing! Plus, there will also be mentioned of GIVEAWAYS!!!!! And everyone loves swag!!!!