Marketing. It’s a word that simultaneously excites me and makes me cringe. Platforms are constantly changing, making it difficult to reach a target market (ahem, Facebook), prospective customers are tuning out more and more because there is a constant glut of information being thrown at them, key performance metrics that trended positive six months ago…
If you’re an entrepreneur, you need to have a thick skin. You’ll come into contact with plenty of naysayers who will try to blast your ideas to smithereens. Don’t let them break your stride. LOL. I’m totally dating myself by making that reference… One night, Hubby and I had dinner with a dear friend of…
There is a really good reason why feedback is so critical in the product development process. MONEY. Hmm, interesting.  Tell me more. If you go down a path without prospective customer feedback, you run the risk that you will never be able to gain traction in the marketplace. You WILL feel strongly about your product. This…
Today is a good day. I feel very relaxed right now. It doesn’t hurt that I’m getting a pedicure as I type, but that’s not the real reason. I just feel like I have a lot to look forward to on this journey toward publication. I don’t know where it will lead me, but I’m…
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