People want to buy but they don’t WANT TO BE SOLD!
I love that quote. It’s so true. How many times do you go into a store, greeted by eager-beaver salespeople asking if they can help you find something to buy?
I could never be in sales…
But alas, I AM.
I’m an indie author. Not only do I write, but I also market and SELL.
Like with most businesses, the market is pretty much saturated with books. You name it, there’s a genre out there. And about a trillion books within each, with more and more being self-published on a DAILY.
As an entrepreneurial author, you may find success in publishing a book that embodies a brand-new concept, something new, different and alluring because it is outside the norm.
But that’s risky because people like what they like and most are creatures of habit. So unless you come up with something cutting edge that an influencer finds appealing, you may be SOL with that plan.
But fear not…there are other ways to gain an audience.
The world of indie publishing is very different now than it was a year ago. Isn’t that insane? I Google articles and if they are pre-2013, I rarely bother reading them because they are THAT outdated.
Social media takes the front seat with indie publishing. You need a presence and you need a ridiculously large network to get your name out there. But that’s not even enough…
The challenge is building a network where you form meaningful relationships, not just hey, post my link and I’ll post yours kind of stuff. That doesn’t do anything. It’s all white noise. And like I said, people get annoyed at the constant buy links. They aren’t helping authors move units.
The ideal is to build relationships online that translate to relationships OFFLINE. Grassroots efforts ultimately result in more widespread awareness, although they take time to gain traction. I’ve given plenty of books away…why? Because if you read “Unlikely Venture” and tell ten friends that you loved it, maybe they will buy and love it…and leave a review on Amazon. =)
And when “Nothing Ventured” comes out, they’ll be anxious to get their hands on that story and tell even more people if they enjoy it. By the time “Venture Forward” is released, I will have established a fan base (hopefully) for the rest of my author career.
Here’s the key takeaway – Always keep focus on PEOPLE. Create for them, market for them, make them happy and excited because they are the ones who can make or break any of your entrepreneurial endeavors.