In a world where virtual is no longer the alternate reality, there is still a lot to be said for direct human contact as a driver of prospects and sales. Let’s face it, we’re all way too dependent on our mobile devices and completely absorbed in email, texting, Facebook, Twitter, Pinterest, Instagram, YouTube…and on and…
Customer is king…or in my case, queen. =) But words are cheap. You need to create an experience so a customer truly feels that patronizing your product offering is worth their time and money. You need to make them feel special and valued to inspire loyalty. I’m going to tell you a little story. A…
Marketing. It’s a word that simultaneously excites me and makes me cringe. Platforms are constantly changing, making it difficult to reach a target market (ahem, Facebook), prospective customers are tuning out more and more because there is a constant glut of information being thrown at them, key performance metrics that trended positive six months ago…
I’m currently obsessed with Taylor Swift’s newest hit, Style. I admit I wasn’t always a fan but over the past months, I’ve changed my tune, no pun intended. Her music is peppy and catchy but what really impresses me is the way she’s been able to transform her brand into a vocal empire. Three specific…
Boiling the ocean. So cliché. We hear those words all the time in corporate America. It basically means you are trying to do way too much within a given endeavor/timeframe. Usually, those projects end up failing because you didn’t focus your efforts on the goal at hand and you let things get way out of…
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