In a world where virtual is no longer the alternate reality, there is still a lot to be said for direct human contact as a driver of prospects and sales. Let’s face it, we’re all way too dependent on our mobile devices and completely absorbed in email, texting, Facebook, Twitter, Pinterest, Instagram, YouTube…and on and…
Okay, it may not always work as planned, depending on your audience. But I can tell you it will make your headline click-worthy. It doesn’t have to be graphic either, by the way. Just suggestive. =) PR is EXPENSIVE so anything you can do on your own to generate buzz will reduce your burn rate. You…
I used to think writing a book was the hard part… But then I did it…once, twice, a third time…until my precious manuscript was finally finished. That’s when the real work began. Endless amounts of research, trying to find the right editor, formatter, cover artist, promotion company, and on and on. Ugh, not my favorite…
Marketing. It’s a word that simultaneously excites me and makes me cringe. Platforms are constantly changing, making it difficult to reach a target market (ahem, Facebook), prospective customers are tuning out more and more because there is a constant glut of information being thrown at them, key performance metrics that trended positive six months ago…
Aspiring entrepreneurs can learn so much from crowdfunding success stories. Taking advantage of websites like Kickstarter puts your brilliance on virtual display for a whole host of future customers. But if you want to command major bucks for your company, carefully consider the forthcoming pieces of advice. Incorporating them into your pitch will make your…
I’m currently obsessed with Taylor Swift’s newest hit, Style. I admit I wasn’t always a fan but over the past months, I’ve changed my tune, no pun intended. Her music is peppy and catchy but what really impresses me is the way she’s been able to transform her brand into a vocal empire. Three specific…
I’m a big “Shark Tank” fan. Love the way they refer to themselves as a venture capital firm on steroids. Well, maybe only Mr. Wonderful made that reference…in one episode. But it stuck with me…because it’s kind of true. =) I love ALL the sharks. I think they each bring their own unique elements to…
If you’re an entrepreneur, you need to have a thick skin. You’ll come into contact with plenty of naysayers who will try to blast your ideas to smithereens. Don’t let them break your stride. LOL. I’m totally dating myself by making that reference… One night, Hubby and I had dinner with a dear friend of…
So you’re sitting in front of your laptop a couple of months post-launch scratching your head, thinking “What the heck should I do NOW?” Very good question. It’s one that I’m pretty sure most small business owners have. Launch week ROCKED!!! We sold a TON!!! But now? Two months later? CRICKETS. You’re still a ways…
As a small business owner I was always challenged with finding new ways of reaching fellow handbag junkies who would buy my designs. In retrospect, I tried to boil the ocean and I didn’t reach my target at the right level. The primary goal was always to move units and recoup costs so I’d have funds to…
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