Startup Spotlight: Let’s Go Du+ch!

Sharing experiences, creating memories, engaging with like-minded people, enjoying a richer life… this is the concept behind going “du+ch.” The company was born of longtime friends Vincent Paradiso and Debora McCleary, who partnered to create a social network for travel and entertainment. Both entrepreneurs in their previous lives, Vincent and Debora created a unique wayContinue reading “Startup Spotlight: Let’s Go Du+ch!”

Taking It To The Street…Maybe With Some Wine And Cheese

In a world where virtual is no longer the alternate reality, there is still a lot to be said for direct human contact as a driver of prospects and sales. Let’s face it, we’re all way too dependent on our mobile devices and completely absorbed in email, texting, Facebook, Twitter, Pinterest, Instagram, YouTube…and on andContinue reading “Taking It To The Street…Maybe With Some Wine And Cheese”

Put A Little Sex In The Headline

Okay, it may not always work as planned, depending on your audience. But I can tell you it will make your headline click-worthy. It doesn’t have to be graphic either, by the way. Just suggestive. =) PR is EXPENSIVE so anything you can do on your own to generate buzz will reduce your burn rate. YouContinue reading “Put A Little Sex In The Headline”

Time To Bust Outta That Box!!!

You’re a startup entrepreneur. By nature, that makes you an idea generator. It also probably means you’re operating on a shoestring budget. So you have to wear multiple hats – innovator, marketer, developer, designer – and figure out how to get your offerings to market in an expedient and cost-efficient way. Not an easy task…but you’veContinue reading “Time To Bust Outta That Box!!!”

How Do You Keep The Music Playing? How Do You Make It Last??

So you’re sitting in front of your laptop a couple of months post-launch scratching your head, thinking “What the heck should I do NOW?” Very good question. It’s one that I’m pretty sure most small business owners have. Launch week ROCKED!!! We sold a TON!!! But now? Two months later? CRICKETS. You’re still a waysContinue reading “How Do You Keep The Music Playing? How Do You Make It Last??”

Still Plenty Of Time To Shop Startups!!!

This is such a fun post because it combines several components I’m very passionate about….FASHION, TECHNOLOGY, SHOPPING and ENTREPRENEURSHIP! Women 2.0 put a list together of 21 gift ideas born of female-owned startups. This is right up the Idea Mama’s alley!!!!! 21 Gift Ideas That Technology Made Possible There were several that really popped out…reallyContinue reading “Still Plenty Of Time To Shop Startups!!!”

To Boost Or Not To Boost

I’m not a Facebook guru, by any stretch. My fan page confuses the heck out of me, specifically why some posts get minimal reach whereas others get tremendous engagement…we’re talking mind-blowing numbers. From little old me. =) I still have yet to figure out how these posts are evaluated by the elusive Facebook algorithms butContinue reading “To Boost Or Not To Boost”

I Built The Perfect Product, Now What?

I was overly anxious to get my beloved Krina handbags out to market…and social media was only a glimmer on the horizon…we’re going back about ten years.   So my partner and I had to rely on human contact to make any inroads in the fashion industry – a super-important but near-impossible task.  After all, the first stepContinue reading “I Built The Perfect Product, Now What?”

I Promise I’m Not An Author-Stalker!

I’m a little bleary-eyed as I write this.  It’s been a looooong day for me.  I woke up at 4:00 AM because I couldn’t breathe (damn forced air).  Then I tossed and turned for about half an hour before I gave up on any hope of getting a few more winks.  By that time, myContinue reading “I Promise I’m Not An Author-Stalker!”

%d bloggers like this: