Think Twice Before Joining The Style High Club

Hubby recently joined the Five Four Club. For $60 per month, he was promised an entirely new and fashionable wardrobe. Upon registering, he completed a detailed questionnaire so the company could gauge his style and taste and send him items according to his preferences.

Sounds simple enough, right?

The first shipment came the other day. I had to include pics because not only were the styles completely off, but the quality is extremely sub-par. The jacket is some kind of flimsy nylon material and the shirt is just a plain black t-shirt with a couple of buttons. Neither one of us was impressed and Hubby decided to cancel the membership.

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After keeping him on hold for about twenty minutes, Hubby found out he couldn’t return the clothing items for a refund. That’s part of the program, not one they widely publicized, by the way. He was definitely cancelling after hearing that.

But then the customer service rep said if he’d like to continue the membership, they would send him higher quality items the following month. Hmm.

Can you say swindled???

That first month tells this company a lot about their subscribers. If customers let it go without complaining about the crappy items they’d received, the company continues to send them shoddy items, saving themselves wads of cash because they’re able to keep costs down and send the lower quality merchandise.

For the subscribers that may not be happy with the quality, they may not want to sit on hold for eons so they’ll just suck it up, take the clothes and not wear them (at least they won’t if they have wives like yours truly).

Only a few will be disgusted enough to call, sit on hold and complain to customer service. These are the ones who they still have a shot at retaining. Offer them better quality to keep them happy. It’ll cost the company a little more, but they’re already making money hand over fist with the others who are just accepting what was sent.

Then there are the dissenters…the ones whom they can’t convince to stay. These are probably few and far between and not the true target for this company anyway, so better to let them go. Not cost to the company since they don’t give refunds. They still sucker them for $60 a pop (even if it was only ONE pop).

The Five Four team is not really embracing the concept of customer loyalty. Or maybe they just don’t care. Seems like a scam to me. Buyer beware. Big time.

The Swifty Entrepreneur

I’m currently obsessed with Taylor Swift’s newest hit, Style. I admit I wasn’t always a fan but over the past months, I’ve changed my tune, no pun intended. Her music is peppy and catchy but what really impresses me is the way she’s been able to transform her brand into a vocal empire.

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Courtesy of www.billboard.com

 

Three specific things come to my entrepreneurial mind.

1. Know Your Customer – When you’re building a product, you need to be in tune (ha! I did it again!) with the needs and desires of your target audience. Taylor’s demographic is primarily female, primarily millennial. She creates music that appeals to their tastes – snappy, bouncy beats tinged with a bit of heartbreak and vulnerability. We’ve all been there and can relate to the trials and tribulations of dating. Her blatant honesty makes her music that much more refreshing and you want to sympathize with her plight because, really, who hasn’t had their heart pummeled at one time or another?? As women, we band together (OMG, I’m totally on a roll here, right??) and support one another in times of need. It’s just our nature. And with her 40 million Twitter followers, she has a pretty captive audience for those tales of woe.

2. Perfect your Product – As entrepreneurs, we work tirelessly to build and deliver quality products. But if we can’t believe in them wholeheartedly, how the heck can we convince the world to embrace them? Sometimes we need to make choices about our market distribution. Setting the right perception up front goes a long way in resonating with your target customers. If they see you offering your product for a lower value than they perceive it is worth, you may lose them. Consider Taylor’s decision to pull her music from Spotify. Why, you may ask? Because she felt distributing her music through streaming services devalued it. She recognized that perception is reality and being true to her hard work meant she needed to be very selective about her distribution channels.

3. Stay True To Your Brand – Taylor is a crossover success story. She tweaked her image but never strayed from her core which is why she’s sitting pretty at the top of the charts. The beats changed but the message always stayed constant and her fan loyalty persists as a result.

 

Stash Your Phone And Enjoy The Moment!

Back in December, I wrote a post about product offerings from some super-cool female-run startups. Hubby took note of my list and proceeded to get me some of them for Christmas.

I’m happy to report that one is being crafted as I type.

Meet Ringly, the cocktail ring that will keep you connected with an app. You can keep your phone tucked safely away in your handbag without worry that you’ll miss an important meeting, update or call.

The rings are made with an 18K matte gold 3 micron plated setting and precious and semi-precious stones. They are available in US sizes 6, 7 and 8 and new orders will ship in the spring.

LOVE!!!! <3 <3 <3

My only reservation is the potential skating…I have pretty small fingers so I’m a little concerned that the weight of the stone will make the ring skate around my finger, a pretty huge pet peeve of mine. But judging from the look of my new finger candy, it’ll be a small sacrifice to make.

Courtesy of www.women2.com

Courtesy of www.women2.com

This fab creation works with iOS and Android devices. Through a downloaded app, you will decide what notifications come through. Waiting for an important call from your sweetie while you’re out at happy hour in a super noisy bar?? No problem! Ringly will let you know when he calls through one of your selected color and/or vibration patterns.

You’ll never need to have your phone glued to your hand again. With Ringly, you can actually hold your cake and eat it too. =)

 

I’m GLOWING For The Bargain Price of $4,000!

If you’re lucky enough to find the absolute PERFECT dress, how many of you will wear it until it can probably walk around by itself? Yeah, I know. Me too. =)

But how cool would it be to BUY that fabulous dress and be able to customize the color and pattern through an app, constantly reinventing the look?

Flipping AWESOME concept, right???

The Coolest Fashion Innovations of 2014

CuteCircuit is a super-innovative fashion brand creating amazing technology-inspired and interactive Haute Couture and Ready to Wear designs. You can transition from day-to-night and seriously maximize your closet space…to leave room for more shoes, of course! <wink, wink=””>

Celebs Love CuteCircuit Too!

Nicole Scherzinger and Katy Perry are devoted fans…probably because they’re among the elite who can actually afford the hi-tech couture. The K dress, for example, is priced at about $4,000. But it’s so HAUTE!!!!!!!

Courtesy of www.cutecircuit.com

Courtesy of www.cutecircuit.com

How Does The Technology Work??

After the great success of the K-dress, inspired by the gorgeous CuteCircuit couture dress that Katy Perry worn at MET Gala in New York in 2010, CuteCircuit presents a new version with even more LEDs.

Slightly longer than its predecessor, the hand-pleated silk chiffon dress with hundreds of LED lights embedded in the fabric comes in a variety of colors.

The LED lights glow and sparkle in whatever color and pattern you choose. The K Dress has a small snap-in controller that recharges via USB. Just plug it into your computer USB port and charge. The long-life battery is fully charged in about 2 hours and you will be dress to impress all night long.

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Still Plenty Of Time To Shop Startups!!!

This is such a fun post because it combines several components I’m very passionate about….FASHION, TECHNOLOGY, SHOPPING and ENTREPRENEURSHIP!

Women 2.0 put a list together of 21 gift ideas born of female-owned startups. This is right up the Idea Mama’s alley!!!!!

21 Gift Ideas That Technology Made Possible

There were several that really popped out…really super-cool, sleek and cutting-edge. Check out these awesome finds and support these fabulous females this holiday season!!!

ElemoonJing Zhou, Co-Founder & CEOBoring rubber wristbands…yeah, they’re considered “smart tech” but they are NOT considered stylish…at least not by self-proclaimed fashionistas like myself. Elemoon combines a touch interface, activity sensor, notifications and colorful lights into one elegant accessory. The Elemoon’s LED light designs and colors can be customized to match different outfits. Can we say WINNER????

Courtesy of www.women2.com

Courtesy of www.women2.com

Ringly Smart Jewelry – Christina Mercando, Founder & CEOLove the look of this finger bling! I hate the feeling that I’m going to miss an important text or call when I’m out, but I also dislike carrying my phone in hand. This brilliant tech invention comes with an app that helps you decide what’s important and what’s not. If something is critical, your ring will alert you by buzzing or lighting up while your phone is tucked safely away in your bag. And it’s PRETTYcrafted with a rhodium plated setting and a tourmalated quartz semi-precious stone and available in black onyx, pink sapphire, rainbow moonstone and emerald. YUM!

Courtesy of www.women2.com

Courtesy of www.women2.com

EverpurseLiz Salcedo, Founder & CEOBrilliant! How many times are you in the situation where you’ve completely drained your device battery from obsessively checking Facebook and your email? Everpurse is a clutch that charges your iPhone 5, iPhone 5s, iPhone 5c, or Samsung Galaxy S4. You charge the clutch on a mat overnight and when you wake up in the morning, you can keep your phone juiced for up to 48 hours!

Courtesy of www.women2.com

Courtesy of www.women2.com

CuffLinkDeepa Sood, FounderCuff smart wearable technology enables you to connect with friends and family members in emergency situations. Activating the device will send a notification with your GPS location. It also incorporates audio so whoever you notify can hear what’s happening around you. Safety plus fashion equals a surefire winner!!

Courtesy of www.women2.com

Courtesy of www.women2.com

Jersey Girls Love Their Barefoot Sandals!

Ahhh…Oyster Fest 2014.

Lobster rolls, crab cakes, clams, oysters, beer and…bling?

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Something I’ve always loved about the festivals in Jersey is that they celebrate small business owners.  We always find interesting products in our travels and if they are any bit girly, Lulu is at the table, front and center, ready to patronize.

Yesterday was no exception.  Lulu found Jersey Girl Barefoot Sandals and fell in love.  It really is such a clever product – jewelry for your feet that you can wear with or without sandals.  There were all types of designs to choose from.  Of course, Lulu decided she needed an anklet to match each of the sandals.  She’s such an easy sell…just like her mother.  =)

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Here is a snap of Lulu and Bev Beveridge, entrepreneur and one of the co-owners of this super-creative venture, showing off their foot candy!

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I was really impressed with the selection of styles and the price was reasonable – we paid $10 per sandal, which any woman knows is a bargain for bling!

This is a pic of yours truly and Bev.

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Check them out on Facebook!

And don’t forget to enter my giveaway for a $25 Amazon gift card by clicking here:  http://www.rafflecopter.com/rafl/display/f30243524/.

 

What’s Inside Your Closet??

How many times have you spotted someone who’s rocking a killer pair of booties or swinging around the most delectable piece of arm candy you can imagine? How about catching a glimpse of someone who just really knows how to piece together an awesome outfit? Someone whose style you’re just dying to emulate?

I came across an article in Venture Beat for a brand-new digital concept in fashion. Poshmark, in Menlo Park, CA, is launching a women’s fashion marketplace in app form where members can follow the closets of fellow fashionistas and buy coveted items at up to 70% off retail. No longer do you need to chase after these style mavens at the mall! LOL, am I the only one who actually does this and looks like a crazed stalker in the process??

Courtesy of Venture Beat

Courtesy of Venture Beat

It’s fabulous, socialization of looks and trends for fashion lovers! You can even sell your own wares!  Based on your tastes and closet browsing history, you’ll get a feed from the app that connects you to your fave designer duds and style icons. When you follow others or make purchases from their closets or other retailers, the app will craft your own unique Style Genome. And the best part is that you can have a split fashion personality – boho and preppy, glam and grunge…you’ll never be pigeon-holed into one category again!

Absolutely BRILLIANT concept. And they’ve gotten millions upon millions from angel investors like Aston Kutcher and Rachel Zoe to prove it.

 

 

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